Candid

MAY 10, 2023

Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months. The audience should set the tone for your campaign, including the messaging and content creation. Types of advertisements, topics, and content they respond to.

Communication 88

Communication Campaign Channel Measure 88

The Modern Nonprofit

OCTOBER 17, 2023

Unfortunately, subpar formatting, uninspiring content, and other mishaps could be holding back your fundraising efforts. Have a clear message Kick off your giving page with an attention-grabbing headline that captures your mission and what you’re asking for. Sounds pretty smooth, right?

Donation 105

Donation Giving Badge Headline 105

TechImpact

DECEMBER 16, 2013

Your nonprofit is only as successful as its reach, and in today’s internet focused marketplace your reach is driven by your online presence. Here are a few tips from iATS Payments to help your nonprofit get more attention and clicks online. Quality over quantity content. Image courtesy of Vudu Marketing.

Online 268

Online Strategy Headline Search 268

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 12, 2011

Does your nonprofit do content curation as part of its content strategy? Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked and shared with your network.

Content 97

Content Headline Italy Aggregator 97

Bloomerang

APRIL 11, 2023

Instagram is especially useful for nonprofit event coordinators. A Bloomerang survey found that 44% of over 500 nonprofits surveyed said they’re active on Instagram. You may risk your content getting lost in the crowd. When you book a headliner act or keynote speaker, feature them in a sneak preview of your lineup.

Contest 89

Contest Headline Social Media Survey 89

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 19, 2012

On January 30th, I’m speaking at the Social Media for Nonprofits in New York City. Robin Good , one of the best content curators on the planet, will join me via skype from Italy. I also think that 2012 will be the year of content curation. Source: bethkanter.org via Beth on Pinterest.

Social Media 107

Social Media Content Practice New York City 107

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Personalize or die.

email 230

email Raise Cancer Info 230

Get Fully Funded

FEBRUARY 9, 2021

Every nonprofit website visitor is a potential donor. The challenge is grabbing your visitor’s attention. If you can tug at their heartstrings during those critical first few seconds, a well-designed site will lead your nonprofit website visitor straight to your donation page, where they will feel moved to contribute.

Websites 98

Websites Donor Photo Nonprofit 98

NonProfit Hub

OCTOBER 22, 2020

The internet is a busy, crowded place, buzzing with almost 2 billion websites and millions of brands competing for attention. You can create website content that will boost your nonprofit’s site in search results and put it on people’s radar without a degree in copywriting or any technical expertise. What is SEO? . How do they

Google 49

Google Headline Search Nebraska 49

Nonprofit Tech for Good

APRIL 5, 2012

The following is an excerpt from Chapter 6 of the recently released book Social Media for Social Good: A How-To Guide for Nonprofits. These basic LinkedIn Profile tips for nonprofit professionals serve as a foundation for when and if your nonprofit is ready to utilize LinkedIn Groups and Company Pages.

Linkedin 215

Linkedin Profile Professional Tips 215

TechImpact

JULY 21, 2014

If your nonprofit has not edited its email newsletter in the last 6 months, it’s probably time. Here are 10 things your nonprofit should NOT do on its next email newsletter. It is your first chance to draw in a reader’s attention and get them interested in your your email;s content. Newsless newsletter content.

Newsletter 246

Newsletter email Meme Images 246

M+R

JANUARY 24, 2022

ICYMI: We released a guide to help nonprofits develop creative that reaches your goals while living your values. Good creative is essential because it’s how we seize attention in incredibly busy spaces. But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it.

Effective 91

Effective Rhode Island Build Demographics 91

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2013

If you follow social media guru Mari Smith, you have no doubt noticed the headline ” The Year of Video ” and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. 24th. Will nonprofits follow that trend?

Video 113

Video Benchmark Headline Comparison 113

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? Craft good headlines.

Social Media 101

Social Media Headline Media Social 101

Connection Cafe

AUGUST 25, 2013

I had the incredible priveledge of attending Hubspot’s Inbound Conference in Boston, where I heard encouraging words, inspiring talks, and transformative ideas about the changing face of marketing and what this means for companies, nonprofit organizations, and you and me. And content is king. And speaking of content….

Stats 37

Stats Content Twitter Media 37

Nonprofit Tech for Good

APRIL 5, 2012

The following is an excerpt from Chapter 6 of the recently released book Social Media for Social Good: A How-To Guide for Nonprofits. These basic LinkedIn Profile tips for nonprofit professionals serve as a foundation for when and if your nonprofit is ready to utilize LinkedIn Groups and Company Pages.

Linkedin 109

Linkedin Profile Professional Tips 109

NonProfit Hub

MAY 22, 2017

Ever since the Internet became widely available, there has been an obsession with “going viral,” or producing content so interesting, or funny, or cute that millions upon millions of people view it. Whatever the form, there is something about viral content that is inherently attractive to viewers. Don’t give in to this temptation.

Headline 44

Headline Content Associations Internet 44

Nonprofits Source

NOVEMBER 3, 2022

If you’re a professional at a nonprofit, you probably understand how stressful hitting your fundraising goal can be. Web design is still a relatively new field that’s changing all the time, but the resources available to your nonprofit make it easier than ever to transform your site into a conversion machine. or “Contact Us.”

Websites 52

Websites Fundraising Calendar Social Media 52

Qgiv

MAY 5, 2021

I remember when I first started my career in nonprofit marketing. Now anyone can create and edit video from their phone … yet it still seems to be the final frontier in nonprofit marketing. That means it’s time for your nonprofit to get a piece of the pie. That means it’s time for your nonprofit to get a piece of the pie.

Video 52

Video Support Help YouTube 52

NonProfit Hub

FEBRUARY 11, 2021

Ask successful couples what their secret is and you’ll often year that effective communication and attention play an important role. Here are some great ways to communicate with and shower attention on donors for a long, happy relationship. Make sure the subject line is an intriguing headline, not “April Newsletter from Our Charity.”.

Donor 62

Donor Gift Newsletter Headline 62

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Remember your goal is persuading consumers. Helping real people should be the star.

Lesson 59

Lesson Fundraising Digital Test 59

Tech Soup

MARCH 11, 2014

But when Facebook comes out with a new app, you should probably pay attention to it. So what does Facebook Paper mean to nonprofits? I added "Headlines," "Tech," "Equality," and a few others. It is centered on content and what your friends are sharing. How Paper Works. How to Work with Paper.

Facebook 65

Facebook Social Media Library Headline 65

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Measure Networked Nonprofit. ” For one of the sessions, we focused on a methodology of how to make sense of data from Facebook Insights to improve the relevance of content and engagement activities. .” The art of writing good teaser headlines is critical to getting more interaction.

Facebook 112

Facebook Change Profile Impact 112

Nonprofits Source

NOVEMBER 3, 2017

The time has finally come to demystify Search Engine Optimization ( SEO) for nonprofits. Why nonprofits should be investing in SEO. The top 13 on page SEO factors for content marketing. Chapter 2: Nonprofit Marketing Strategy. Chapter 4: SEO For Nonprofits. Why SEO For Nonprofits Is Important To Online Growth.

Beginner 91

Beginner Digital Marketing Guide 91

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. Although a subject line seems small when compared to the rest of the email’s content, this one line is the first impression that you have on your readers. If readers open the email, the headline will make a large difference in whether they read the entire email or not.

email 28

email Marketing Headline Ratio 28

ASU Lodestar Center

OCTOBER 24, 2017

Email marketing is an essential piece of any nonprofit communication strategy, especially if it's going to be used as a tool for donor engagement and fundraising campaigns. Here are some tips to help you create content that your recipients will open, read, and take action on. A Striking Subject Line Can Do Wonders.

email 40

email Marketing Tips Captivate 40

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. Google Grants can be a great fundraising option for almost all nonprofits. So what are Google Ad Grants ? Absolutely.

Google 347

Google Grant Guide Nonprofit 347

Tech Soup

JANUARY 19, 2017

Focus on Engaging, Personalized Content in Email. There's a lot of talk about "hyper-personalization" and "dynamic content" in email, but let's keep this simple for those of us with modest budgets and staff. The key to success with email messaging is relevant content and list segmentation.

Digital 36

Digital Marketing Game Headline 36

NonProfit Hub

DECEMBER 5, 2014

Nonprofits have a habit of dropping the ball on their call-to-action landing pages. In other words, don’t save all of your engaging content for your home page. Include an eye-catching image, interesting headline, details on how this particular form of involvement helps and then the form. And that’s wrong. Picture it like this.

Causes 52

Causes People Slides Online 52

Tech Soup

APRIL 14, 2015

One of the most effective ways to gain exposure for a nonprofit is by appearing at the top of online search results. Write content that uses the words people are likely to use when they search for your mission or service. Use those words in your content. You also need a headline that is similar to the page title.

Search 36

Search Websites Tips Headline 36

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2016

I invited Roz Lemieux is CEO of Attentively and founding partner at Fission Strategy to write a guest post sharing the best and next practices for nonprofits to use listening effectively as part of their social media strategy. New Guide: How To Engage Your Supporters with Social Listening Guest Post By Roz Lemieux. Are You Listening?”

Yemen 50

Yemen Guide Support Social 50

See3

OCTOBER 3, 2014

As we often tell our video clients, nonprofits are ultimately competing against cat videos for their audience’s attention. This means that nonprofit videos need to be entertaining – not just informative. Upworthy headlines are a good source of inspiration.) Take advantage of the nonprofit annotations on YouTube.

YouTube 40

YouTube Free Headline Search 40

Care2

AUGUST 22, 2013

Not to worry, here are some tips that Avi Kaplan and I of Rad Campaign compiled to help nonprofits rock your online presence. Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. How you will reach your target audiences?

Online 71

Online Tips Calendar Test 71

Care2

MARCH 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Remember, content is still king.

Social Media 38

Social Media Content Practice Web 38

Nonprofits Source

JANUARY 23, 2023

Among a sea of nonprofits, today’s organizations need to do everything they can to squeeze more out of their marketing budgets. Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Without further ado, let’s dive in! What Are Google Ad Grants?

Grant 52

Grant Google Guide Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Trust me — I know them well because I used to be one.” Giller, a journalist, established the Seattle-based nonprofit as a destination news web site for environmental news, reports and opinion with a wry sense of humor. Engagement: Readers engage with their content.

Measure 97

Measure Policy Social Media Green 97

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. Purpose of your nonprofit email newsletter Your email newsletter has a specific purpose. The right nonprofit email newsletter format. Random doesn’t cut it. Neither does boring. It’s meant to.

Newsletter 124

Newsletter email Create Template 124