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Attract Repeat Donors With Copywriting Based on Brain Science

NonProfit PRO

On average, only two out of 10 readers stick around past the headline to read the article you’ve likely spent hours crafting. But the good news is, effective copywriting can help, and there are actually a few neuroscience-backed tactics you can use.

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Your Brain On Good Stories: Why Storytelling Matters For Nonprofits

TechImpact

Your brain loves a good story. There is a distinct chemical reaction that happens in one’s brain when they’re reading a compelling or interesting story. According to this study, the amount of Oxytocin the brain actually produces effectively predicted how willing people were to help others. The formula.

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Notes From A Brain Tweetup

Beth's Blog: How Nonprofits Can Use Social Media

In early January, the American Museum of Natural History announced that it would hold a Brain Tweetup for 75 of its Twitter followers. The event promised an after-hours look at their special exhibition Brain: The Inside Story , a chat with its curators, a behind-the-scenes tour of the museum, and an opportunity to meet other fans of AMNH.

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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

This article is for those who had to shoehorn COVID banners and announcements on an inflexible website template. In practice: 1) The Brain Donor Project. Most people probably have never thought about donating their brains to science. If 2020 taught us anything, it was how crucial it is for us to be able to think on our feet.

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Get More Out of AI, Start Chatting

.orgSource

Maybe you’ve already experimented using generative AI to create content such as outlines, agendas, or even articles. Leverage ChatGPT to generate reports, articles, and newsletters. Pick the Bot’s Brain AI powered chatbots learn from user interactions. An article from Hospitality Technology describes Rose like this.

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Donor Fatigue | It’s Not Your Donors, it’s YOU

Pamela Grow

Articles with headlines like The Reality of Donor Fatigue and Strategies to Overcome It. When we contribute to charity or extend a helping hand, our brains respond with a burst of positivity. The mid-brain actually lights up, releasing endorphins that interact with opiate receptors. I see crap like this every day. On LinkedIn.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Evaluate Expertise Who exactly are the members of your new brain trust and where will you find them? For example, discounts on meetings or membership in exchange for an article or an appearance.) These ideas may be obvious to association staff, but they may not be clear to the pundits you hope to attract. You are looking for experts.

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