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Four Bite-Sized Methods of User Research

sgEngage

With a qualitative research method like this one, you really don’t need a large sample size to get good data. This method is ideal for understanding motivations. Google Analytics Data Review. This is a unique research method in that it provides quantitative data and doesn’t require any participant recruitment.

Method 78
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What to Do When Your Fundraising Methods Fall Flat

Get Fully Funded

It’s a horrible feeling when the tried-and-true fundraising methods that have worked in the past stop working. Even experienced fundraisers sometimes use fundraising methods that just don’t work for a particular organization or audience. Let’s back up and look at your methods of fundraising through the eyes of your donor.

Method 75
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Who Analyzes the Analytics? (It’s us. We do.)

M+R

Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a.

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How to Export Universal Analytics Data

Whole Whale

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.

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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

Traditionally, fundraising has relied on old methods. AI tools and predictive analytics are new. Predictive analytics helps organizations expect donor behavior. For instance, Keela’s Smart Asks for Donation tool offers advanced features designed to leverage data analytics for personalized donation requests.

Donation 239
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Study the Data, But Eat the Cake—Put the Human Factor Forward

.orgSource

Dig Deeper and See Farther You may wonder how AI-driven analytics differ from the queries, dashboards, and statistical packages that have been around for some time now. Traditional analytics is like using a microscope to explore a limited area of information; whereas adding AI provides a satellite image of an entire data landscape.

Data 221
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Beyond Likes and Shares: How Nonprofits Can Foster Engagement on Social Media 

Qgiv

Social media is a very effective method to connect with current and potential donors. Many social media channels have insights and analytics so you can find out who’s already following you. You want to share things that your followers will want to engage with. Don’t just give a generic, “thanks for sharing” reply.