M+R

DECEMBER 9, 2022

Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a.

Analytics 90

Analytics Google Track Data 90

Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.

University 52

University Analytics Data API 52

Media Cause

NOVEMBER 29, 2023

Google Tag Manager can allow you to track registrations and page views across multiple different platforms, including Google Analytics 4 , Meta, etc. Also, keep in mind that this method only passes through registrations; it will not pass through any “value” parameter with a registration.

Google 59

Google Tag Analytics Script 59

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Some of the things we do like: Very easy setup process. As we’ve previously recommended, the time to prepare for the switchover is right now.

Analytics 52

Analytics Google Story Metrics 52

Nimble AMS

FEBRUARY 15, 2024

Perhaps you’re currently experiencing success and are looking for methods to maintain your organizational growth and exceed your future goals. Encourage employees and members to ask questions and offer feedback to gain valuable insights into your processes and workflows. As an association leader, you don’t know what you don’t know.

Associations 148

Associations Missouri Measure Culture 148

Nonprofit Tech for Good

FEBRUARY 6, 2022

At a nonprofit, a donation must be tracked throughout the accounting process, and if the funds are restricted, supporting documentation is required to prove that the funds were only used for the stated purpose. This method?focuses?on Streamline processes. Auditors are also using data analytics to support their processes.

Software 312

Software Guide Award Grant 312

EveryAction

DECEMBER 2, 2022

We know how much time and effort goes into the planning and execution of a GivingTuesday campaign, and we’re delighted to offer customers the user-friendly analytics and reporting tools they’ll need to focus on stewarding and retaining their GivingTuesday donors, as well as fine-tuning the rest of their year-end campaigns based on these results.

Celebrate 194

Celebrate United States Paypal Reflection 194

Nimble AMS

FEBRUARY 3, 2022

This integration allows you to put your members first and offer advanced features today’s modern professionals expect, such as online payments and analytics that help you provide the best experience. Data Analytics and Reporting Tools. For instance, Nimble AMS has Salesforce, one of the leading CRMs on the market.

Associations 141

Associations Professional Software Tools 141

.orgSource

SEPTEMBER 19, 2023

Sponsored by Adage Discover the “True” Voice of Your Customers, featuring Eric O’Connor, Chief Growth Officer, American Association of Nurse Anesthesiology Surveys, focus groups, and anecdotes are traditional methods for understanding your customers. But there’s a new player in town.

Sponsor 221

Sponsor Associations North America Law 221

Nucleus

SEPTEMBER 24, 2020

A panel of four profoundly accomplished association technologists convened to discuss how IT can help associations substantially improve the way information is made available throughout the organization and the way it is used to improve both internal processes and actual offerings to members/constituents. They chose the latter.

Discussion 130

Discussion Associations Technology Analytics 130

Qgiv

OCTOBER 11, 2023

Those are things that happen at the beginning or in the middle of a process. According to Oracle Corporation : Business intelligence (BI) refers to capabilities that enable organizations to make better decisions, take informed actions, and implement more efficient business processes. Go on, guess. They raise more money.

Measure 52

Measure Business Retention Profile 52

DNL OmniMedia

FEBRUARY 6, 2024

As a nonprofit, you likely use a variety of methods to promote your services and gain more support—two of the most common being email and website marketing. That way, both methods can inform each other, taking your marketing efforts to the next level. This concept also translates to marketing. Let’s get started!

Integration 52

Integration email Websites Strategy 52

ASU Lodestar Center

JUNE 1, 2022

AI analytics. AI analytics is a description of a type of machine learning that mines insights within a dataset. AI analytics automates much of what a data analyst would do. Natural-language processing. Natural-language processing (NLP) refers to the capability of AI to understand the text and the spoken word.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

TechImpact

OCTOBER 1, 2013

. “A CRM system is not just a database, it’s a tool for managing the various relationships your organization has with businesses and community members,” Astheimer added, “It can be a transformational way to manage processes and see your interactions on a global scale.” Adhere to preferred contact methods.

Profile 188

Profile Support Build Tips 188

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. Designers of these civic tech platforms and apps are already measuring results, such as the number of users, and are very familiar with tools like Google Analytics.

Metrics 50

Metrics Method Tech Government 50

sgEngage

OCTOBER 11, 2023

Improve Your Online Donation Process How many people visit your website every month? A smart online donation form is more likely to retain potential donors’ attention and encourage them to complete the process. Gone are the days when organizations relied solely on traditional methods to find and engage donors.

Donor 84

Donor Social Media Websites Content 84

Qgiv

JANUARY 3, 2024

Text-to-give is a text fundraising method, similar to text-to-donate, that allows your supporters to donate to your organization using their cell phones via text messaging. Once set up, your donors can simply text your keyword to the provided number to initiate the giving process. 8 text-to-give platforms for nonprofits 1.

Platform 59

Platform Giving Plugin Pledge 59

Media Cause

FEBRUARY 24, 2023

In October 2022, Google announced they would replace their Universal Analytics (UA) with their next-generation measurement solution Google Analytics 4 (GA4) , on July 1st, 2023. At first glance, this seems like a generous offer, but there are a few things to consider before letting your analytics go on autopilot.

Analytics 52

Analytics Google University Alternative 52

sgEngage

NOVEMBER 10, 2023

Recurring Donation Benefits Here are some additional ways recurring donations benefit nonprofit organizations: Attracts New Donors Attracting new donors is a challenging process that involves time-consuming marketing outreach and financial investment. Generate scheduled analytic reports and set task reminders to encourage recurring donations.

Donation 52

Donation Blackbaud Retention Gift 52

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4? What do you want to learn from analytics?

FAQ 58

FAQ Organization Analytics Google 58

Get Fully Funded

JANUARY 24, 2024

By doing so, supporters can connect more strongly with the donation amount, making them more likely to finish the gift process. Convenient payment processing. Ensure that you choose a processor that accepts various of payment options, including credit card, debit card, and ACH, so that donors can use their preferred payment method.

Fundraising 59

Fundraising Evaluation Rate Gift 59

Achieve

JANUARY 22, 2024

After all, each organization, depending on its size and scale, will have a different method for measuring who is considered a mid-level donor. Assemble a donor communications team Identifying your mid-level donors is a process that takes time and effort. Reporting and analytics. Express appreciation. Data tracking. Donor portal.

Donor 52

Donor Advocacy Nonprofit Method 52

The Modern Nonprofit

AUGUST 15, 2023

Armored for the Future: Tools and Strategies for Tomorrow’s Nonprofits To navigate these tumultuous waters, nonprofit leaders are harnessing innovative strategies: Diversifying Fundraising: Beyond traditional methods, embracing online campaigns, and corporate partnerships. Real-time Analytics and Reporting: Knowledge is power.

Celebrate 52

Celebrate National Change Nonprofit 52

Media Cause

MAY 31, 2023

But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. 2 Technology Profilers: These useful browser plugins search a site’s code and give a quick overview of the tech in use, from CMS to analytics to tracking codes.

Marketing 52

Marketing Plugin Track Policy 52

Nimble AMS

MAY 13, 2022

Building a vibrant volunteer program at your association is a great method to attract young members. TECH TIP: With predictive analytics and AI Nimble AMS can help you further understand young professionals’ volunteer motivations and behaviors, leveraging your member engagement strategy. Networking opportunities ?.

Associations 113

Associations Mentoring Industry Professional 113

DNL OmniMedia

MAY 10, 2023

More specifically, these best practices include: Your CRM Incentives Predictive Analytics Enhancing Events Personalized Outreach When you take a closer look at your supporter data and past campaigns, these can better inform your future decisions. Are you ready to take a deep dive into these data management strategies? Use predictive analysis.

Data 52

Data Campaign Practice Management 52

Greater Giving

DECEMBER 15, 2022

First, let’s go over the basics of the main methods your organization can use as a part of your marketing plan. Preferred method of communication. Meyer Partners’ guide to nonprofit analytics explains how to do this with predictive modeling, an analytical strategy to predict how donors will engage in the future.

Digital 75

Digital Marketing Donor Channel 75

Forum One

AUGUST 24, 2021

For example, many organizations have had to shift their resources and budgets to create engaging virtual events and online resources for their constituents, audience research is adapting its modes and methods to better understand the behaviors and needs of new and changing audiences. Ongoing challenges remain.

Audience 66

Audience Research Change Sample 66

Connection Cafe

NOVEMBER 21, 2013

Note: This is the sixth in a series of posts about the Nonprofit Web Design Process. Also, going back to the research, each descriptor I use would ideally be based on something I learned during the user research phase – an interview response, analytics data, survey data or something else that’s real and tangible. Deliverables.

Design 32

Design Process Web PowerPoint 32

Bloomerang

DECEMBER 19, 2023

Even platforms with no recurring monthly or yearly fee may require a transaction or processing fee to process donations. The Bloomerang Payments processing fee is 2.2% + $0.30 Our platform also gives donors the option to cover processing fees, which they choose to do about 70% of the time. for ACH transactions.

Software 84

Software Free Tools Adobe 84

sgEngage

SEPTEMBER 26, 2022

No matter if your organization is large or small, learning to use data effectively is your most powerful method to improve prospect identification for major giving. These proactive methods allow you to flag constituents with the financial capacity and behavioral likelihood to make large gifts as early as the first time they engage with you.

Data 69

Data Los Angeles Gift Model 69

Neon CRM

DECEMBER 14, 2023

At this stage of the process, just getting a baseline understanding of expected costs will suffice. Finance Director Major Donor Contributions KEEP COSTS LOW Streamline major donor engagement processes while maintaining high-quality interactions. to project what your costs will be for the coming year.

Analysis 52

Analysis Project Donor Retention 52

Qgiv

JULY 25, 2022

Many people view crowdfunding and peer-to-peer fundraising as being very similar fundraising methods. It’s an empowering fundraising method for your supporters who want to support your cause on a new level. Double the Donation also offers a tool called 360MatchPro which automates the matching gifts process. Bloomerang.

Alternative 52

Alternative Guide Classroom Gift 52

Greater Giving

MAY 12, 2021

Interactions delivered during the solicitation phase come in many shapes and forms and through many different communication methods, like the phone, social media, direct mail, text message, etc. Analytics is a valuable asset to donor engagement strategies.

Culture 94

Culture Create Phase Fundraising 94

Bloomerang

FEBRUARY 1, 2023

Qgiv’s app automates that process and saves your nonprofit time. Fundraise Up — Top Fundraising App for Online Giving Fundraise Up is a fundraising solution that helps guide your donors through the giving process. From here, donors can easily update profile information and payment methods, download end-of-year receipts, and more.

Org 80

Org Raise Tools Help 80

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Alongside this, Twenti also covers website hosting and analytics so that your website is always online and up-to-date. With the whole process streamlined, businesses and brands can focus on the bigger picture without any distraction. All the components you need for an effective online presence are thus brought together in one place.

Design 52

Design Web Management Online 52

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Alongside this, Twenti also covers website hosting and analytics so that your website is always online and up-to-date. With the whole process streamlined, businesses and brands can focus on the bigger picture without any distraction. All the components you need for an effective online presence are thus brought together in one place.

Design 52

Design Web Management Online 52