TechImpact

JULY 30, 2014

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Once you’ve quenched your thirst for analytics with the easy stuff, what’s the next step?

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Analytics Statistics Google Demographics 223

Qgiv

OCTOBER 11, 2023

At least one of the criteria for measuring a successful year is related to your financials. Donor intelligence can best be described as “accurate, comprehensive, and actionable data [about donors and prospects] to help nonprofits of all types achieve better fundraising and outreach results.” How much did you raise? Go on, guess.

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Measure Business Retention Profile 52

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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Analytics Org Adwords Metrics 52

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? leads) it’s bringing in. You’ll be pulling in rich data in no time!

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Analytics Google Fundraising Track 52

Association Analytics

FEBRUARY 20, 2024

Association Analytics also hosts a webinar series, Navigating the Member Journey Using Data, to helpassociations better understand how their data can help transform their association. Again, remember to measure the results of these thought leadership efforts by measuring the engagement with the resources you produce.

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Create Strategy Associations Registration 169

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. As a bonus, many associations find that repeat event attendees also renew at higher rates. ( Predictive Analytics to focus your marketing.

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Associations Data Registration Analytics 318

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Uncover the step-by-step process of defining goals, selecting prompts, implementing initiatives, and measuring impact in this comprehensive guide.

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Digital Strategy Guide Create 296

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

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Analytics Google Story University 52

Nonprofit Tech for Good

MAY 16, 2024

AI tools and predictive analytics are new. Predictive analytics helps organizations expect donor behavior. Higher Donation Amounts Moreover, data-driven donation requests have been shown to result in higher donation amounts. Improved Donor Retention Additionally, smart donation asks contribute to improved donor retention rates.

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Donation Data Fundraising Analytics 148

Pamela Grow

OCTOBER 30, 2023

Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. Measurable: Set a quantifiable target for the goal, such as increasing the number of monthly donors by 20%. Determine your objectives. Next, specify exactly how you will achieve the goal (e.g., Engagement level.

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Analytics Data Giving Metrics 52

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate?

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Donor Track Campaign Facebook 285

Media Cause

JULY 22, 2021

You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices. Cookie-less analytics. Customer lifecycle-framed reporting.

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Analytics Google Phase Nonprofit 52

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

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Metrics Social Media Measure Media 100

sgEngage

NOVEMBER 14, 2023

There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. Data integration allows nonprofit healthcare organizations to: Exchange data at a faster rate. Use analytics tools to surface new patient insights.

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Integration Data Nonprofit Platform 79

Candid

JUNE 28, 2022

Donor retention is the measurement of how many donors continue giving to your nonprofit year after year. Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support. Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support.

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Donor Retention Rate Database 111

Nonprofit Tech for Good

FEBRUARY 6, 2022

Watchdog groups like Charity Navigator monitor the financial reports nonprofits publish and give organizations rankings based on criteria like the percentage of each dollar that goes into their mission (often called the efficiency rating), transparency of financial reporting, expenses, and more. How to Choose the Right Software.

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Software Guide Award Grant 300

Candid

APRIL 13, 2021

In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. A conversion is any measurable action that a visitor takes on your website. Keep in mind, however, that you should measure meaningful conversions. Common measurements include: Time spent on your site.

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Grant Google Problem Analytics 98

Greater Giving

DECEMBER 19, 2022

Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. But getting high-quality event analytics requires high-quality, accurate numbers—which means carefully tracking data along the way. Attendance Growth.

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Metrics Ratio ROI Sponsor 98

Connection Cafe

APRIL 10, 2017

My recent paper, Remarkably Outstanding Implementation: The Foundation for Positive ROI with Target Analytics , is now available. As I prepared and wrote this paper, several thoughts occurred to me about the importance of measuring ROI for nonprofit analytics projects that I thought I would highlight for you in this post.

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ROI Analytics Data Help 52

Get Fully Funded

AUGUST 25, 2023

When Can I Expect to See Results from Google Ads? Then, you would track event sign-ups to measure the ad’s success. Measuring ROI helps you to track your campaign’s progress and understand the impact of your ads. You can track conversions for these goals using Google Analytics.

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ROI Google Grant Registration 52

Greater Giving

DECEMBER 15, 2022

Analyzing Marketing Results. Refresh your website with recent pictures, fundraising updates, and results of your work. Use these four means of communication in conjunction with other personalized outreach like phone calls for the best results. Analyzing Marketing Results . Integrating Marketing Channels . Social media.

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Digital Marketing Donor Channel 75

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

Facebook Custom Landing Tabs + Measurement = Best Practice. Debra Askanese pointed to a study that shows Facebook pages with custom landing pages have a higher conversion rate than those without landing pages. While custom tabs might look nice and can be strategic, if you don’t measure – it’s a waste of time.

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Measure Facebook Practice San Francisco 102

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. The theme was “ 30 Ways for 30 Days “ Dan says, “We measured that through each action and each was track-able. Source: Social Marketing Analytics by John Lovett and Jeremiah Owyang.

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Feeds Social Media Measure Summary 102

Association Analytics

JANUARY 8, 2024

In this blog, we’ll outline our top three strategies to elevate your impact this year, along with ways to make small, easy changes that lead to large, impactful results. One of our A2 customers who tried this have seen a significant jump in renewal rates. And what types of members want what types of things?

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Impact Strategy Associations Data 169

Candid

JANUARY 24, 2023

The measurements of success for our experiment included:* Engagement (e.g., The results: evaluating the success of our social media video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022. We also opened a TikTok account.

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Video Social Media Evaluation Audience 140

Nonprofit Tech for Good

APRIL 23, 2019

But due to many common challenges to constantly reach new donors, retain existing donors, and increase operational efficiency the amount of effort to impact lives doesn’t always result in the high return it should. 5) Outcomes and Analytics. Are you able to measure outcomes that directly relate to your cause? Outcomes matter.

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Metrics Nonprofit Profile Platform 261

CauseVox

MARCH 1, 2024

This ultimately results in better donor acquisition as well as stronger, more genuine partnerships with greater retention. Research The first step is finding as much information as you can from your existing analytics. Website analytics: help us track donation page interactions and web traffic.

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Audience Donor Survey Demographics 82

sgEngage

APRIL 19, 2023

The Analytics team at Blackbaud has been playing around with ChatGPT over the past few months and we thought it might be helpful to share our observations. A few key things to keep in mind: AI measures probabilistic outcomes in response to a question to determine what data it should show. This is a classic case of resulting.

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Model Italy Test Generation 71

Wild Apricot

DECEMBER 21, 2017

Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. . Conversion Rates. Data Analytics. Data Analytics Software. Implementation of Sales Frameworks, and Methodologies. Automation.

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Synchronous Structure Metrics Knowledge Base 145

sgEngage

JULY 15, 2023

Measurable Growth Donor management helps cultivate prolonged success and growth by steering organizational leaders toward a donor-centric action plan. Enhanced Data Utilizations Effective donor management systems leverage donor data to maximize workflow to produce more positive results.

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Management Donor Blackbaud Retention 52

Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Focus on selling – Judge ads by sales results, not awards. Analyze results data to double down on what inspires action.

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Lesson Fundraising Digital Test 59

Forum One

JULY 15, 2021

This includes: Email databases Website analytics CRM systems Online giving platforms. This stage of personalization doesn’t require automation, and you can test and gauge impact by simply monitoring opens and click-through rates. Utilize website analytics to inform content creation. How will you measure success?

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Personal Test Demographics Analytics 101

Media Cause

MARCH 29, 2023

It is the first step to creating an implementation plan that will have measurable results for months and years to come. What is an SEO Audit, and Why Is It Important for Nonprofits? An SEO audit involves analyzing how well your website is as it relates to best practices.

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Analysis Nonprofit Google Search 52

Bloomerang

AUGUST 21, 2023

Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences. All modern donor databases feature donor analytics and report generation that you can use.

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Action Report Practice Fundraising 75

Neon CRM

NOVEMBER 15, 2023

But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. There are many reasons why direct mail donor acquisition can be a compelling fundraising tool that produces results that digital methods simply cannot. Here’s why!

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Mail Campaign Donor Tips 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. After learning of the change, Edgerank Checker was quick to conduct a study, they compared analytics from 3,000 Facebook pages the week before the change and the week after. He studied more than 1.3

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Allegiance Group

OCTOBER 3, 2022

Donor retention measures how many donors continue to give to your organization. How is retention measured? To find your organization’s donor retention rate, divide the number of renewed donors this year by the total number of donors last year. What is donor retention? Was it your warm and personal thank-you email?

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Retention Donor Rate Mail 52