Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

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Analytics Digital Tools Measure 111

Association Analytics

NOVEMBER 20, 2023

Your association should create consistent values to accurately calculate your retention rate. Approach retention scientifically: Identify your association’s measures of success, develop and test the strategy, document its effect, and learn from the experience. This is critical for proper analysis and strategy refinement.

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Retention Associations Professional Strategy 169

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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Analytics Org Adwords Metrics 52

Qgiv

OCTOBER 11, 2023

At least one of the criteria for measuring a successful year is related to your financials. Measuring business intelligence However, our research shows about 84% of nonprofits lack such profiles. Has your donor retention rate increased, decreased, or remained flat? How much did you raise? Did you raise more than last year?

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Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? For Google Analytics, that would be a UTM parameter.

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Analytics Google Fundraising Track 52

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

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Analytics University Difference Metrics 59

TechImpact

JULY 30, 2014

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Once you’ve quenched your thirst for analytics with the easy stuff, what’s the next step?

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Analytics Statistics Google Demographics 223

Association Analytics

FEBRUARY 20, 2024

Association Analytics also hosts a webinar series, Navigating the Member Journey Using Data, to helpassociations better understand how their data can help transform their association. Again, remember to measure the results of these thought leadership efforts by measuring the engagement with the resources you produce.

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Create Strategy Associations Registration 169

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

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Analytics Google Story Metrics 52

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. As a bonus, many associations find that repeat event attendees also renew at higher rates. ( Predictive Analytics to focus your marketing.

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Associations Data Registration Analytics 318

Pamela Grow

OCTOBER 30, 2023

Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. Measurable: Set a quantifiable target for the goal, such as increasing the number of monthly donors by 20%. Determine your objectives. Next, specify exactly how you will achieve the goal (e.g., Engagement level.

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Analytics Data Giving Metrics 52

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate?

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Media Cause

JULY 22, 2021

You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices. Cookie-less analytics. Customer lifecycle-framed reporting.

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Analytics Google Phase Nonprofit 52

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Uncover the step-by-step process of defining goals, selecting prompts, implementing initiatives, and measuring impact in this comprehensive guide.

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Digital Strategy Guide Create 299

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

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Metrics Social Media Measure Media 100

NonProfit Hub

OCTOBER 25, 2016

Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. Google Analytics is helpful at suggesting common goal types.

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Analytics Goal Conversation Rate 28

Association Analytics

JULY 22, 2021

At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics. Spoiler alert – we’ve never encountered an association database that wasn’t in good enough shape to start performing analytics. You can even start with data analytics.

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Data Analytics Associations Registration 169

NTEN

AUGUST 31, 2010

If you're in charge of your organization's web analytics, you undoubtedly know about bounce rate -- the measure of visitors who enter your site, say "Enh" (or something ruder), and immediately leave, without viewing any more of your carefully crafted pages. Yeah, those people annoy me, too. Let's dive in.

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Rate Analytics Site Google 84

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Duration Goals.

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Analytics Google Goal Track 35

sgEngage

NOVEMBER 14, 2023

There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. Data integration allows nonprofit healthcare organizations to: Exchange data at a faster rate. Use analytics tools to surface new patient insights.

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Integration Data Nonprofit Platform 77

Candid

JUNE 28, 2022

Donor retention is the measurement of how many donors continue giving to your nonprofit year after year. Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support. Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support.

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Donor Retention Rate Database 111

NTEN

JUNE 13, 2014

Today we’re excited to share that Matt Groch , Director of Solution Delivery at Mission Measurement , will offer a keynote called Moneyball for Social Impact, Or how I learned to stop worrying and embrace the implications of a discrete closed-loop factor analysis framework for social impact. How do we measure social change?

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Measure Impact Chicago Metrics 96

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

Note from Beth: “ Measuring the Networked Nonprofit ” is getting a lot of good feedback as people read and apply the ideas in the book. Analytics tools like the ones described below are good for measuring actions and engagement. Then check out Simply Measured. Want to know what makes your online audience tick?

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Analytics Tools Social New York City 106

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

Facebook Custom Landing Tabs + Measurement = Best Practice. Debra Askanese pointed to a study that shows Facebook pages with custom landing pages have a higher conversion rate than those without landing pages. While custom tabs might look nice and can be strategic, if you don’t measure – it’s a waste of time.

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Measure Facebook Practice San Francisco 102

Connection Cafe

APRIL 10, 2017

My recent paper, Remarkably Outstanding Implementation: The Foundation for Positive ROI with Target Analytics , is now available. As I prepared and wrote this paper, several thoughts occurred to me about the importance of measuring ROI for nonprofit analytics projects that I thought I would highlight for you in this post.

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ROI Analytics Data Help 52

Candid

APRIL 13, 2021

In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. A conversion is any measurable action that a visitor takes on your website. Keep in mind, however, that you should measure meaningful conversions. Common measurements include: Time spent on your site.

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Grant Google Problem Analytics 98

Nonprofit Tech for Good

FEBRUARY 6, 2022

Watchdog groups like Charity Navigator monitor the financial reports nonprofits publish and give organizations rankings based on criteria like the percentage of each dollar that goes into their mission (often called the efficiency rating), transparency of financial reporting, expenses, and more. How to Choose the Right Software.

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Connection Cafe

OCTOBER 30, 2017

Making data-driven decisions can be defined as measuring anything and everything that can be quantified and only making decisions that have strong evidence to back them up. Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site.

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Analytics Volunteer Donor Google 39

Greater Giving

DECEMBER 19, 2022

Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. But getting high-quality event analytics requires high-quality, accurate numbers—which means carefully tracking data along the way. Attendance Growth.

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Metrics Ratio ROI Sponsor 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. The theme was “ 30 Ways for 30 Days “ Dan says, “We measured that through each action and each was track-able. Source: Social Marketing Analytics by John Lovett and Jeremiah Owyang.

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Feeds Social Media Measure Summary 102

Saleforce Nonprofit

SEPTEMBER 2, 2021

These metrics should measure what really matters rather than simply what is possible or easy to track. Deliver an assessment by a trained observer who sits in on mentoring sessions and uses a rubric to rate the relationship on positivity and other dimensions. The organization’s methodological and analytical capacity.

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Practice Impact Data Effective 73

sgEngage

JANUARY 17, 2024

You can determine these topics by asking your audience for suggestions or checking your analytics to see which types of topics perform better. Next Steps: Measuring your Podcast’s Success Gauging how your podcast is performing helps you determine its value to your nonprofit in the long term.

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Audio Podcast Content Phase 75

Forum One

DECEMBER 22, 2022

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. Learn GA4 in parallel with your UA analytics to understand how data from the two systems compare.

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Time Metrics Analytics Adopt 72

Forj

NOVEMBER 8, 2017

Mike Rustici , President of Watershed LRS, will be presenting “Enabling Learning & Performance Analytics with xAPI”on November 28th as part of our Though Leaders Series Webinar! The post Enabling Learning & Performance Analytics with xAPI appeared first on Web Courseworks. The tools coincide with each other.

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Association Analytics

JANUARY 8, 2024

One of our A2 customers who tried this have seen a significant jump in renewal rates. We call this the Engagement Model and it’s a great way to measure how your members (and non-members) interact with your all products and services. And what types of members want what types of things?

Impact 169

Impact Strategy Associations Data 169

Media Cause

JULY 11, 2023

Data-Driven Decisions Email automation tools often come with analytics. By analyzing data such as open rates and click-through rates, you can refine your email strategy to better resonate with your audience. Monitor Open Rates. Track Click-Through Rates (CTR). Observe Conversion Rates. Engagement Over Time.

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email Service Marketing Metrics 52

sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics.

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Tools Donor Fundraising Survey 85