5 Fundraising Measurement Mistakes to Avoid in 2024
NonProfit PRO
MARCH 12, 2024
Here are five things not to do when measuring the performance of your online fundraising and marketing programs.
This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.
NonProfit PRO
MARCH 12, 2024
Here are five things not to do when measuring the performance of your online fundraising and marketing programs.
sgEngage
MARCH 15, 2024
Unless you measure your nonprofit’s performance, it’s impossible to know where you are succeeding and where you need to focus future efforts. There is no one-size-fits-all approach to measuring performance, but every successful fundraising team should have the ability to assess and refine its data.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Nonprofit Tech for Good
OCTOBER 17, 2023
Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. In our current digital landscape, having a strong social media presence is essential for nonprofit organizations.
Bloomerang
NOVEMBER 12, 2021
Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. — In the Digital Wilderness.
Allegiance Group
FEBRUARY 27, 2024
It’s critical to actively track and measure your website traffic against your goals. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? For Google Analytics, that would be a UTM parameter.
DNL OmniMedia
MAY 25, 2022
But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. This includes assisting with nonprofit analytics!
TechImpact
JUNE 19, 2014
Big data and robust analytic measuring tools have enabled this revolution to go from a pipe dream to reality in only a few short years. Everyone wants to compare the success of their organization to a measurable analytic. Start measuring, and reporting. Keep measuring. And for good reason. Start Small.
Pamela Grow
OCTOBER 30, 2023
To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. First, we’ll cover how to determine your goals for your monthly giving program.
Nonprofit Tech for Good
SEPTEMBER 5, 2023
By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.
Greater Giving
DECEMBER 19, 2022
These key event metrics quantify the success of your events, and can show you how to improve them. Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Important Event Metrics to Track.
Whole Whale
NOVEMBER 23, 2022
There are a lot of different analytics dashboards out there, so it can be tough to know which one is right for your nonprofit. To help you decide, here are four things to look for in an analytics dashboard: . Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit.
EveryAction
SEPTEMBER 20, 2016
Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes".
Bloomerang
AUGUST 16, 2021
Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. One of the biggest problems nonprofits face is improving their low donor retention rate. That’s why you need an analytic, numbers-based perspective to strategy and planning. Start with benchmark data.
TechImpact
JUNE 16, 2014
Facebook is the flagship social media platform for most nonprofits. The inherent community nature, pervasiveness of the platform, and the fact Facebook is constantly adding tools for nonprofits to better utilize the social network has made it the perfect choice for most nonprofits. For good reason, too. Sounds intuitive, right?
TechImpact
JUNE 22, 2013
If you’re organization is like most nonprofits, you probably already use analytics to track the success of your website and your social media presence. Blog Mobile Social Tech analytics metrics nonprofit sm4np social media social media metrics'
Whole Whale
JANUARY 28, 2023
If you are going to pour the amount of work necessary into creating a podcast, you will want to measure its success — but how? We can track total downloads and we can tell if those downloads were from unique devices, but that’s where the measurement trail meets the edge of the cliff. Ways to measure a podcast's success!
NTEN
NOVEMBER 6, 2014
Your guide to bringing fuzzy metrics into focus. I always struggled with the fuzzy goal of “raising awareness” that came along with most of my nonprofit jobs. If a nonprofit raised awareness and no one measured it… did it really happen. analytics Data google analytics'
Nonprofit Tech for Good
MAY 8, 2019
By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. How often do you revisit your nonprofit website with an eye to better engagement? Speaking of metrics, how do you measure your nonprofit site’s performance?
Nonprofit Tech for Good
APRIL 23, 2019
Nonprofits are doing important work every day that impacts lives and makes our world even better. Nonprofits use CRMs to manage their donor relationships, to segment supporters by interest areas, streamline donor communication, automate fundraising, and report on outcomes to the board, donors, and community.
sgEngage
MARCH 19, 2024
Embracing innovation can transform your nonprofit. But for innovation to thrive, you must embrace a culture where the entire nonprofit is committed to enhancing processes or strategies by transforming ideas into actionable improvements. Let’s start by understanding ‘culture of innovation’ and why it matters.
Candid
APRIL 20, 2023
So, how can your nonprofit create a social media strategy that you can sustain? As you define your goal(s), also think about how to measure it. Here are a few examples: Increase awareness and expand your audience: success is measured by an increase in followers, but you could also track things like shares, reposts, and retweets.
sgEngage
JANUARY 17, 2024
Your nonprofit relies on storytelling to forge emotional connections with potential supporters and spread awareness of your mission. As technology evolves, your nonprofit should expand to tell your story in more engaging, shareable, and innovative ways, such as podcasting. Connect with nonprofit professionals.
Amy Sample Ward
JANUARY 20, 2011
I had a lot of fun yesterday giving a webinar for the Nonprofit Webinar series ; it was a whole hour discussing community engagement! DIY Community Engagement Metrics. Metrics Tracking. >> Internal reporting: Weekly metrics for various platforms •Add metrics as you go. Do-It-Yourself.
DNL OmniMedia
NOVEMBER 12, 2020
As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Major gifts are not only a highly-strategic effort, but also a high-stakes one— for many nonprofits, over 80% of their total fundraising dollars come from major contributions alone.
Qgiv
NOVEMBER 9, 2023
In today’s competitive marketplace, it’s more important than ever for nonprofits to have a strong brand. But what exactly is a nonprofit branding strategy? What is a nonprofit branding strategy? A nonprofit branding strategy is a plan for how you want your organization to be perceived by the public.
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 8, 2011
I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. I modified one of his corporate versions for nonprofits above. He also points out that need to know context – what your measuring towards and that there are different layers of metrics.
Candid
MAY 10, 2023
Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months. Step 5: Launch, measure, and optimize It is time to launch your communications campaign.
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 5, 2013
Two new books on measurement and analytics came to my attention this week. One is about nonprofit performance assessment and written for an audience of nonprofits, especially those that manage social service programs. They have some ideas in common – including finding the “One Metric that Matters.”
sgEngage
NOVEMBER 14, 2023
Many nonprofits struggle to maximize their data usage. In fact, when surveyed, 97% of nonprofit professionals expressed an interest in learning how to use their data more effectively, and only 5% reported using data in every decision they make. Use analytics tools to surface new patient insights.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 17, 2013
I think sometimes there is a disconnect between measurement and the actual practice. In some organizations, measurement is this thing done at the end to justify or validate social media. These are the practice indicators for measurement – for three different areas – analysis, tools, and sense-making.
sgEngage
OCTOBER 13, 2022
As a busy fundraiser or nonprofit data professional, your calendar is already packed, so wouldn’t it be great to have a cheat sheet to plan your schedule for bbcon, Blackbaud’s Tech Conference for Good ? Nonprofit pros and analytics teams know that collecting data is the easy part. Measuring for success at each stage.
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 16, 2013
For past couple of years, I have been blogging , speakin g, facilitating peer trainings , and writing about using measurement methods for nonprofits to measure impact and to learn from their data. I didn’t get asked ”What are the best tools to measure followers on Twitter?
Qgiv
APRIL 9, 2024
With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Social media for nonprofits is one of the best ways for organizations to reach out, engage with the community, and promote the work they do. What is a good social media strategy for nonprofits?
Qgiv
OCTOBER 21, 2021
Morgan McLenan works on the Project Team at Donorly, where she is able to strengthen development initiatives for critical nonprofits. The challenge can be in knowing which nonprofit data to prioritize, along with how to evaluate it and use it to make improvements. What can data help your nonprofit achieve?
Media Cause
JULY 11, 2023
For nonprofit organizations, making an impact without breaking the bank is crucial. Automated email services for nonprofits are unsung heroes in achieving just that. Email Marketing Strategy for Nonprofits: Understanding Automated Email Marketing Why Automated Email Marketing? Why Automated Email Marketing?
Forum One
DECEMBER 22, 2022
This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 3, 2010
While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 2, 2015
A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Set Program Goals & Metrics.
NTEN
JUNE 13, 2014
Today we’re excited to share that Matt Groch , Director of Solution Delivery at Mission Measurement , will offer a keynote called Moneyball for Social Impact, Or how I learned to stop worrying and embrace the implications of a discrete closed-loop factor analysis framework for social impact. How do we measure social change?
Care2
MAY 31, 2013
During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. As social media becomes a bigger part of our online communications and outreach, the nonprofit and political campaign community has become way too focused on numbers rather than real engagement.
NonProfit Hub
OCTOBER 25, 2016
Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. Carol Luong is a guest contributor for Nonprofit Hub.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 25, 2013
Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. The CWRF model has been adopted by nonprofits.
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 11, 2011
The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!” ”).
Saleforce Nonprofit
SEPTEMBER 2, 2021
Building from your theory of change, it is crucial for organizations to have a comprehensive, clear set of metrics (also called “indicators” in the social sector) that track inputs, activities, outputs, and outcomes; all of these build evidence of your program’s effectiveness. The organization’s methodological and analytical capacity.
Expert insights. Personalized for you.
We have resent the email to
Are you sure you want to cancel your subscriptions?
Let's personalize your content