Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? For Google Analytics, that would be a UTM parameter.

Analytics 52

Analytics Google Fundraising Track 52

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. — In the Digital Wilderness.

Analytics 107

Analytics Digital Tools Measure 107

TechImpact

JUNE 19, 2014

Big data and robust analytic measuring tools have enabled this revolution to go from a pipe dream to reality in only a few short years. Everyone wants to compare the success of their organization to a measurable analytic. Start measuring, and reporting. Keep measuring. And for good reason. Start Small.

Measure 209

Measure Minnesota Analytics Nonprofit 209

TechImpact

JULY 30, 2014

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Once you’ve quenched your thirst for analytics with the easy stuff, what’s the next step?

Analytics 223

Analytics Statistics Google Demographics 223

Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

Digital 298

Digital Strategy Guide Create 298

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. This includes assisting with nonprofit analytics!

Analytics 52

Analytics Org Adwords Metrics 52

Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

Analytics 52

Analytics Google Guide Stream 52

Qgiv

OCTOBER 11, 2023

Year after year, you and your nonprofit strive to have a good year. At least one of the criteria for measuring a successful year is related to your financials. Nonprofits tend to suffer from a lack of it. These days, many nonprofits use some form of donor intelligence services. Nonprofits just don’t have enough of it.

Measure 52

Measure Business Retention Profile 52

M+R

DECEMBER 9, 2022

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. Universal Analytics (a.k.a. Enable Enhanced Measurement for eCommerce. Read Time: 5 minutes.

Analytics 90

Analytics Google Track Data 90

NonProfit PRO

NOVEMBER 3, 2021

While KPIs represent a valuable opportunity, it’s important that you select the right ones to track for your unique organization, especially since there are so many possibilities.

Track 276

Track Measure Impact Nonprofit 276

Whole Whale

NOVEMBER 23, 2022

There are a lot of different analytics dashboards out there, so it can be tough to know which one is right for your nonprofit. To help you decide, here are four things to look for in an analytics dashboard: . Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit.

Analytics 52

Analytics Tools Wikipedia Track 52

Whole Whale

JANUARY 28, 2023

If you are going to pour the amount of work necessary into creating a podcast, you will want to measure its success — but how? We can track total downloads and we can tell if those downloads were from unique devices, but that’s where the measurement trail meets the edge of the cliff. Ways to measure a podcast's success!

Podcast 52

Podcast Measure Feeds Plugin 52

Pamela Grow

OCTOBER 30, 2023

To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. Monthly giving is an essential revenue source for nonprofit organizations.

Analytics 52

Analytics Data Giving Metrics 52

Nonprofit Tech for Good

MAY 20, 2023

Get ready as we dive headfirst into the world of AI for nonprofits! In this free webinar , we’ll explore the incredible ways AI is transforming nonprofit operations, covering everything from fundraising to donor engagement, program optimization to impact measurement.

Free 169

Free Analytics Database Virtual 169

Forum One

AUGUST 3, 2022

Without robust data and analytics, any organization’s strategy is just a series of guesses. Knowing what not to measure can be as important as measuring at all. That’s where our Data and Analytics Team comes in. What the data and analytics team does. In the early stages, we investigate meaningful measurement.

Analytics 67

Analytics Team Data Skills 67

Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. One of the biggest problems nonprofits face is improving their low donor retention rate. That’s why you need an analytic, numbers-based perspective to strategy and planning. That which gets measured gets done!

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Media Cause

JULY 22, 2021

You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices. Cookie-less analytics. The Benefits for Your Nonprofit.

Analytics 52

Analytics Google Phase Nonprofit 52

NTEN

NOVEMBER 6, 2014

I always struggled with the fuzzy goal of “raising awareness” that came along with most of my nonprofit jobs. If a nonprofit raised awareness and no one measured it… did it really happen. The good news is that we can now use a free tool like Google Analytics to identify some markers of increased “awareness”.

Analytics 87

Analytics Awareness Measure Websites 87

NonProfit PRO

APRIL 9, 2024

UpMetrics released its Impact Measurement and Management Suite to help organizations measure, maximize, and showcase their impact.

Impact 226

Impact Organization Tools Build 226

Media Cause

OCTOBER 25, 2023

In early September 2023, Google announced that they would replace the Google Analytics 4 (GA4) Configuration Tag with a new Google Tag. The tag is one of the many changes that Google has made this year—the biggest being the launch of Google Analytics 4 in July 2023. What Is a ‘Google Tag?’ Learn more about our MarTech services.

Google 59

Google Tag Analytics Impact 59

Nonprofit Tech for Good

FEBRUARY 6, 2022

Although the most popular accounting software products- like QuickBooks and SAP- handle the needs of businesses in many industries, nonprofits have a unique business model and accounting standards and require different features and functionality from accounting software. How are Nonprofit’s Financial Goals Different?

Software 309

Software Guide Award Grant 309

Media Cause

NOVEMBER 29, 2023

Setting Up Google Tag Manager with Cvent For many nonprofits, events are a key part of their donor strategy. Google Tag Manager can allow you to track registrations and page views across multiple different platforms, including Google Analytics 4 , Meta, etc. Once on the page, you can add your GA4 measurement ID.

Google 59

Google Tag Analytics Script 59

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? You can also find UTM data in Google Analytics.

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Donor Track Campaign Facebook 294

Nonprofit Tech for Good

DECEMBER 13, 2021

It can also be used to measure progress and keep the planning team focused. Step 3: Examine Analytics and Collect User Feedback. A web redesign is an excellent opportunity to do a deep dive into your analytics data to get a picture of your website’s overall health and decide if it is meeting your goals and expectations.

Websites 305

Websites Analytics Project Proposal 305

Candid

APRIL 20, 2023

So, how can your nonprofit create a social media strategy that you can sustain? As you define your goal(s), also think about how to measure it. Here are a few examples: Increase awareness and expand your audience: success is measured by an increase in followers, but you could also track things like shares, reposts, and retweets.

Social Media 98

Social Media Data Strategy Media 98

Bonterra

APRIL 13, 2024

Grants management software Unify giving and grantmaking Build strategic nonprofit partnerships that drive more social impact with less work for your teams. Build charitable partnerships for better funding outcomes Nonprofit network Discover nonprofits that align with your business objectives and build lasting partnerships.

Grant 52

Grant Software Management Analytics 52

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. The best nonprofit websites show impact. What are Google Analytics goals? Email sign-ups. Duration Goals.

Analytics 35

Analytics Google Goal Track 35

Qgiv

NOVEMBER 9, 2023

In today’s competitive marketplace, it’s more important than ever for nonprofits to have a strong brand. But what exactly is a nonprofit branding strategy? What is a nonprofit branding strategy? A nonprofit branding strategy is a plan for how you want your organization to be perceived by the public.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

sgEngage

MARCH 19, 2024

Embracing innovation can transform your nonprofit. But for innovation to thrive, you must embrace a culture where the entire nonprofit is committed to enhancing processes or strategies by transforming ideas into actionable improvements. Let’s start by understanding ‘culture of innovation’ and why it matters.

Culture 78

Culture Create eBook Attitude 78

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months. Step 5: Launch, measure, and optimize It is time to launch your communications campaign.

Communication 98

Communication Campaign Channel Measure 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 28, 2013

I’ve been curating resources on nonprofit measurement over on Scoop.It, with eye towards collecting useful material related to social media and social impact measurement. Despite this, when it is times to do measurement, many feel that it is a daunting task. How can we improve our measurement practice?

Measure 106

Measure Resource Miami Case Study 106

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The instructor is Google Analytics Evangelist Andrew Cutroni.

Analytics 106

Analytics Google Digital Free 106

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2012

I Love Social Media Measurement. I tested out the five phases of falling in love with measurement. Given the topic was measurement, I couldn’t help but go a little meta and play with incorporating learning analytics into the instruction. This blog post shares some insights about those two somewhat disconnected ideas.

Social Media 96

Social Media Measure Analytics Learning 96

NTEN

OCTOBER 14, 2014

Director of Marketing & Analytics. Why your nonprofit needs to focus on the right data, and how to know what that it. This impact needs to be measured through the lens of the company’s overarching goals and performance. What are the challenges associated with digital maturity measurement?

Measure 78

Measure Digital Analysis Evaluation 78

Nonprofit Tech for Good

APRIL 23, 2019

Nonprofits are doing important work every day that impacts lives and makes our world even better. Nonprofits use CRMs to manage their donor relationships, to segment supporters by interest areas, streamline donor communication, automate fundraising, and report on outcomes to the board, donors, and community.

Metrics 261

Metrics Nonprofit Profile Platform 261

sgEngage

NOVEMBER 14, 2023

Many nonprofits struggle to maximize their data usage. In fact, when surveyed, 97% of nonprofit professionals expressed an interest in learning how to use their data more effectively, and only 5% reported using data in every decision they make. Use analytics tools to surface new patient insights.

Integration 76

Integration Data Nonprofit Platform 76

Media Cause

FEBRUARY 24, 2023

In October 2022, Google announced they would replace their Universal Analytics (UA) with their next-generation measurement solution Google Analytics 4 (GA4) , on July 1st, 2023. For any nonprofit with UA, you will need to set up a new GA4 property and start collecting data from scratch.

Analytics 52

Analytics Google University Alternative 52