Allegiance Group

APRIL 15, 2024

Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. After assessing how these donors already interact with your nonprofit, you can build target donor profiles based on demographics, psychographics, giving habits, and preferred communication channels.

Mail 52

Mail Fundraising Nonprofit Channel 52

DNL OmniMedia

FEBRUARY 1, 2023

In today’s world, nonprofits rely on their technology to help bring them closer to their goals. Nonprofits looking to reassess or develop a new technical strategy should consider partnering with a nonprofit technology consulting firm. Your nonprofit is unique, so your solutions and strategies should be too.

Consultant 52

Consultant Technology Phase Nonprofit 52

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Remember your goal is persuading consumers. Helping real people should be the star.

Lesson 59

Lesson Fundraising Digital Test 59

Bloomerang

FEBRUARY 1, 2023

Know What You’re Looking For: 2 Types of Fundraising Apps There are two types of fundraising apps you should be aware of: nonprofit-facing, and donor-facing. Nonprofit-facing fundraising apps are those that your nonprofit staff members use to raise money on the go. Let’s dive right in!

Org 83

Org Raise Tools Help 83

NTEN

MARCH 16, 2010

Note: As we prepare for the 2010 Nonprofit Technology Conference , we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. Session: Data Data Everywhere: Drowning in a sea of Analytics. Session: Data Data Everywhere: Drowning in a sea of Analytics.

Analytics 70

Analytics Data Question Atlanta 70

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Why Nonprofits Need A Digital Marketing Plan. As it turns out, people are 7 times more likely to visit a nonprofit’s website in a search result then they are through social media. How To Build A Nonprofit Digital Marketing Plan (That works). Ready to get started?

Digital 111

Digital Marketing Guide Chapter 111

Get Fully Funded

MARCH 6, 2022

Your nonprofit is growing, reaching more people and changing more lives, and it’s time to think about hiring staff for your nonprofit. Check out our guide on When and How to Pay Yourself a Nonprofit Salary to get yourself on a path to getting paid. Founders of nonprofits often want their first hire to be a fundraiser.

Guide 75

Guide Nonprofit Interview Job 75

Connection Cafe

MAY 15, 2014

I recently published the last post in my series about the nonprofit web design process and thought it would be helpful to have a final summary for the entire series. Analytics data as User Research : Timeframe for which to review analytics data and some specific research questions to drive data analysis. User Research.

Summary 37

Summary Process Design Web 37

Qgiv

NOVEMBER 3, 2021

Consider the evolution of nonprofit tech over the past year and a half. When the pandemic hit, you probably invested in video conferencing tools as your nonprofit’s team headed home to work safely. In addition, your nonprofit is focused on year-end giving from now through December. With that, let’s get started!

Tech 52

Tech Consultant Nonprofit Software 52

Care2

JANUARY 6, 2009

In part 1 of this series, we discussed how to correctly install your Google Analytics. This is the most important part of your web analytics. Which KPI's your nonprofit organization ultimately uses will depend heavily on its goals and the goals of your website (your site does have a purpose, right?!?). Average time on site.

Analytics 54

Analytics Google Websites Metrics 54

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

Analysis 105

Analysis Audience Test China 105

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. Analytics tools. Sarah Granger: advise nonprofits on using social media for advocating and communicating. test and teweak. look at what other nonprofits are doing in the space.

Social Media 102

Social Media Map Strategy Media 102

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" This is the most important part of your web analytics.

Analytics 54

Analytics Google Social Media Websites 54

Tech Soup

MARCH 18, 2013

This guest post was authored by Dennis McCarthy, director of enterprise sales at Target Analytics, a Blackbaud company. An essential part of many nonprofits’ missions is to advocate for public policy at the state and federal level. You’ll need this for messaging, reporting, and testing.

Donor 57

Donor Channel Test Database 57

Whole Whale

JULY 20, 2023

The great search for free and low-cost A/B Testing Tools is upon us. In the world of digital marketing, A/B testing is a crucial tool for optimizing website performance and improving user experience. Let’s take a closer look at the three platforms with Google Analytics integration: AB Tasty, Optimizely, and VWO.

Test 52

Test Google Tools Analytics 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

Screencast 50

Screencast Analytics Measure Web 50

Tech Soup

SEPTEMBER 7, 2012

Test your current site: Use online or onsite usability testing to learn what information your users look for on your website and how easy it is for them to find it. You have a site map that resonates with the way your audience accesses information. Test Your Visual Story. Assign them key tasks and document results.

Design 55

Design Web Strategy Slides 55

Nonprofits Source

JANUARY 23, 2023

Among a sea of nonprofits, today’s organizations need to do everything they can to squeeze more out of their marketing budgets. Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Without further ado, let’s dive in! What Are Google Ad Grants?

Grant 52

Grant Google Guide Nonprofit 52

Care2

MAY 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" April 27 , 2009 10:30 AM - 12:00 PM 3.

Social Media 28

Social Media Conference Advocacy Online 28

Forum One

JANUARY 26, 2024

As nonprofits navigate an ever-changing digital landscape, Search Engine Optimization (SEO) is a hot topic. How do new trends, tools, and norms affect how nonprofits should approach their SEO strategy in 2024 as they try to rank well for important keywords on Google and other search engines?

International 90

International Strategy Search Structure 90

Wild Apricot

JUNE 27, 2008

5 Keys to Effective Knowledge Transfer for Nonprofits. is vital to any nonprofit organization. It lies at the root of everything a nonprofit does â?? Effective Knowledge Transfer and Exchange for Nonprofit Organizations: A Framework provides 10 printable tools â?? Effective communication â?? impacts on decision making).

Knowledge 60

Knowledge Effective PDF Evaluation 60

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2012

It is a great opportunity to ponder the question: How to design and deliver learning experiences for nonprofits that connect, inspire, and engage? What are the best practices? They gave the students tests based on content and scored them. Content Delivery Is Not Learning. The questions were keyed to when the content was explained.

Experiment 116

Experiment Learning Create Exercise 116

Connection Cafe

JANUARY 14, 2019

Map out the journeys of these donors based on the giving triggers and how they have interacted with the foundation. One strategy is to map out how you know each of them, place these in a timeline, and then use commonalities to show various ways they relate you, and how they have progressed with you. Step 5: Always be Testing.

Personal 22

Personal Foundation Data Donor 22

Neon CRM

MAY 31, 2023

You work for a nonprofit that is totally stuck in the donor acquisition cycle from hell. If that sounds familiar, then what your nonprofit lacks is a sound donor management strategy. Donor management refers to the strategies and processes a nonprofit organization uses to cultivate and maintain relationships with donors.

Donor 52

Donor Management Guide Retention 52

Nonprofits Source

FEBRUARY 25, 2017

Do you struggle to convince your leadership or board that content marketing for nonprofits matters ? How to set up Google Analytics. Understanding Nonprofit Leadership Decisions. Today, I work side by side with our company founders, while supporting senior and executive nonprofit leaders. In many respects I still do.

Content 40

Content Leadership Marketing Files 40

Forum One

DECEMBER 13, 2023

At the intersection of digital and mission-driven work, 2023 was a year of significant changes, big decisions, and growth for many organizations in the nonprofit and government space. For us, it was no different! We are proud to see how this work continues to make an impact on communities, the nation, and the world.

Celebrate 67

Celebrate Award Colorado Museum 67

Connection Cafe

SEPTEMBER 8, 2016

Don’t leave your results up to chance; your database includes all the tools you need to test in advance and find proven strategies that can help you meet or exceed your fundraising goals. To ensure that your database is ready for analytics, the first step is to optimize the information you already have: your donor contact information.

Data 20

Data Campaign Donor United States 20

Forum One

DECEMBER 13, 2023

AARP Livability Index: 5 Awards AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age. This work not only helped March of Dimes achieve these goals but also won them a total of seven awards this year, making them our most-awarded client of the year!

Celebrate 46

Celebrate Award Colorado Museum 46

Tech Soup

JULY 6, 2017

Last week, we reported on a recent NetSquared London Meetup that investigated the IT tools that can be used to operate nonprofits inexpensively and effectively. Tweetdeck is an old favorite, and entirely free for nonprofits. Some nonprofit CFOs, if they're more traditional, might be resistant to using digital tools.

Product 52

Product Tools Open Source Alternative 52

NTEN

OCTOBER 9, 2012

Whatever your passion – from mapping urban trees to advising nonprofits or building apps to make information more accessible – tune in to your ever-active nonprofit technology community to be inspired and stay connected! today, not a year or two ago,” said Cynthia Adams, CEO of GrantStation. Interest piqued? Interest piqued?

Research 67

Research Ideas Tools Survey 67

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. Deep into the analytics peering, long I stood there wondering, fearing. Tis a test and nothing more!'. SXSW Poetry Slam Slides View more presentations from kanter. The panel will be in room 18BCD at 5: 00 PM.

ROI 76

ROI Social Media Slides Media 76

NTEN

OCTOBER 28, 2008

As agents of social change, there is a great deal the nonprofit sector can learn from Election 2008. Mapping – Electronic mapping is truly a community phenomenon. But of course mapping has gone public. Develop your Sticky Message(s) and Test Them. Tools you can Use. What is it exactly that you want people to do?

Social Media 62

Social Media Lesson Develop Media 62

Nonprofits Source

JULY 5, 2018

Content marketing and ranking on Google is a big part of my overall strategy to build the Nonprofits Source brand. Google Analytics is one of the most important tools in your arsenal as the platform feeds real-time data from your website into a user-friendly dashboard. Understand User Behavior With Heat Maps And Page Recordings.

Results 58

Results Digital Marketing Practice 58

NonProfit Hub

JUNE 10, 2014

As a HubSpot Certified inbound marketer, he is a contributor to Nonprofit Hub, National Council of Nonprofits, Ragan, Social Media Today, Search Engine Journal, The Build Network, HubSpot, Content Marketing Institute and Business2Community. For nonprofits, CRO comes into play with regards to donation forms. Drip Marketing.

Marketing 56

Marketing Nonprofit email Newsletter 56

Nonprofit Tech for Good

FEBRUARY 20, 2019

Provided you set aside the time to explore and experiment, your nonprofit can use the tools listed below to significantly improve your web and email communications and your social media campaigns. The analytics tools will also evaluate your posts to deduce the best possible times to share your content. Social Media.

Resource 279

Resource Tools Free Online 279

Nonprofit Tech for Good

APRIL 13, 2018

The number of low-cost or free apps and online tools available to nonprofits today is astounding. Provided you set aside the time to explore and experiment, your nonprofit can use the apps and tools listed below to significantly improve your web and email communications and your social media campaigns. Social Media.

Mobile 261

Mobile Tools Free Online 261

Nonprofit Tech for Good

MAY 2, 2017

The number of low-cost or free apps and online tools available to nonprofits today is astounding. Provided you set aside the time to explore and experiment, your nonprofit can use the apps and tools listed below to significantly improve your web and email communications and your social media campaigns. Social Media. Photo Editing.

Mobile 273

Mobile Tools Online Stats 273