Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

She set up a private Facebook Group to facilitate our support for the campaign. A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. Click Image to see larger version.

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Analytics Interview Story Phase 99

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Image courtesy of Apple. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can. Email Opens + User IPs. Use your UTMs.

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email Marketing Test Mail 104

NonProfit Hub

OCTOBER 8, 2020

Payment options – Google and Apple Pay and in numerous currencies. We relate to images far more than written content; it’s why Instagram’s so successful, and if you’re going to succeed online, you must use high-quality visual content in all your marketing campaigns. Informative analytics. Free templates.

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Tools Social Media Analytics Nonprofit 65

sgEngage

OCTOBER 11, 2023

Add donate call-to-action images or buttons on your top 20 most visited pages. You can also test the use of a pop-up box to encourage giving wherever a visitor happens to be on your website. Or better yet, host a screen-share session and watch them make an online gift to see where they struggle or get frustrated.

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Donor Social Media Websites Content 85

Byte Technology

AUGUST 22, 2017

The best way to do this is to start with Google Analytics and Search Console, which will show you where your visitors are coming from and how they’re interacting with your site. When it comes to images on your site, always remember that they take longer to load, which decreases how fast your overall page loads.

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Plugin WordPress Images Library 100

Qgiv

FEBRUARY 20, 2024

The three main types of AI you should know about: Generative AI are programs that can use your input to create new content, from images to texts to music. For example, Qgiv uses a third-party AI-enhanced bot detection system to prevent card testing fraud on donation forms. Other chatbot AI. AI-enhanced editing tools.

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Fundraising Nonprofit Analysis Donor 97

Whole Whale

SEPTEMBER 8, 2023

Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. Test different calls-to-action and reduce friction in online giving. Results, not applause, are the real test.

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Lesson Fundraising Digital Test 59

Forum One

MARCH 29, 2010

Two thirds of those searchers use Google over any other search engine. What if you could make sure when a user types in a search query to Google, your site was at the top of the list? Well, with Google AdWords you can. Here are eight things every nonprofit should pay attention to before setting up their Google AdWords account.

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Adwords Google Search Test 70

Tech Soup

AUGUST 24, 2016

Be sure to check out Google Analytics to understand how many of your website visitors are using mobile devices and tablets. If you have an appetite for more marketing data, you can set up a Google Analytics goal to measure which pages deliver the most email signups. Test Out a Digital Download to Capture Email Addresses.

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email Money Widget Technique 36

Tech Soup

SEPTEMBER 25, 2014

You're afraid to look at Google Analytics to find out how much actual traffic is coming to your website. A CMS is a software tool that allows you to create and update your organization's online content, including text, images, a donate button, social media icons, writing a blog — everything. And There's More!

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Websites Free Mobile Images 67

Nonprofits Source

JANUARY 23, 2023

Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Through the Google Ad Grants program, Google empowers charitable organizations to tap into pay-per-click (PPC) advertising, connecting them with likely prospects online.

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Grant Google Guide Nonprofit 52

Tech Soup

SEPTEMBER 7, 2012

Test your current site: Use online or onsite usability testing to learn what information your users look for on your website and how easy it is for them to find it. Test Your Visual Story. Then, you can use Google Analytics to start understanding trends — how long are users spending on your website?

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Design Web Strategy Slides 55

Get Fully Funded

APRIL 20, 2021

Identify a test project you can assign your VA, just to make sure they are a good fit for what you need. They can keep your Google Drive tidy and organize Dropbox folders. They can provide you with an analytics report and offer suggestions for improving open rates. Start small. Set clear expectations from the beginning.

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Virtual Work Calendar Nonprofit 116

Byte Technology

FEBRUARY 21, 2017

One great way is to initiate A/B split testing. Lots of web design firms perform A/B split testing for their clientele (Byte Technology included!), The free plugin version is incredibly easy to set up and use—indeed lots of people already have it installed on their site—and it works a little differently than other testing platforms.

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WordPress Test Site Plugin 100

Gyrus

JUNE 28, 2016

The whole process is fascinating, and worthy of a quick Google search if you’re so inclined. I personally am a bit of a hybrid, I start as a global learner and apply an analytical style of learning when I find topics that interest me. Images are a great way to reinforce verbalized and written processes.

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Learning Instruction Instructional Training 49

Connection Cafe

DECEMBER 20, 2018

It allows you to use Google Analytics to see where, exactly, in the donation process your users drop off. Test, Test, Test. Instead, test it. Then test it some more. And when you change something on your site, test it again. So how do you test your website’s usability and UX quality?

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Websites Donor Test Accessibility 37

Tech Soup

MAY 7, 2013

This month the news is about WiFi embedded in a magazine, Braille smartphones, ultramobile devices, innovation in Eastern Europe, Windows 8 Apps for Social Good Winners, a new Pinterest analytics tool, the emergence of digital wallets, and Ginny Mies pick for the mobile app of the month. The images are called pins and collections are called.

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Phone News Technology Free 48

Achieve

JULY 2, 2019

If you landed on your organizations Instagram feed, would you be able to quickly tell what the mission is based on the videos/images posted in the grid? Test-and-learn. Actively using Google Analytics. UTM codes via Google Tag Manager are even better. . The possibilities for leveraging your data are endless!

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Social Media Media Hints Social 52

CauseVox

MAY 11, 2023

Your organization probably generates and collects a lot of data, and AI-powered data analytics tools can help you gain insights into donor behavior, program outcomes, and other key metrics. Functionality : Some key features include customizable templates, integrations, analytics and reporting, and multilingual support.

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Tools Amazon Analytics Language 58

Forum One

JANUARY 26, 2024

How do new trends, tools, and norms affect how nonprofits should approach their SEO strategy in 2024 as they try to rank well for important keywords on Google and other search engines? From there, utilizing free tools such as Google Keyword Planner and Google Search Console is crucial.

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International Strategy Search Structure 90

Connection Cafe

FEBRUARY 12, 2019

Before we begin working with any client on an ongoing basis, we start with a 3-month data audit process to create a roadmap with key initiatives, budget and projections, and a design of experiments or things they should be testing and in what order. Send more personal looking, sounding, and feeling email appeals.

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Charity email Fundraising Offline 28

The Science Behind Engaging your Supporters

OCTOBER 3, 2018

Use your software’s data and analytics to understand how your donors arrive at their decisions to donate - that way, you can strategically encourage additional gifts by putting “signs” along that journey and make giving convenient. Did he engage with a recent fundraising email? Click an online ad? Answer a call to donate on social media?

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Donor Guide Fundraising South Dakota 65

Tech Soup

MAY 9, 2016

Washington, DC: May NTEN Happy Hour: Google Grant + Google Analytics = Better Results, Nonprofit Grant for Free Advertising. New York City, New York: Don't Stop A/Believing: Using Testing to Improve Your Newsletter and Website. Image : Michele Mateus / CC BY-NC. Friday, May 13, 2016. Saint Paul, Minnesota.

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Tech Soup

JUNE 1, 2016

Vancouver, British Columbia: Testing Makes Perfect — How to Optimize Your Campaign Through A/B Testing. Austin, Texas: Google Analytics for Dummies. Image : aldisley / CC BY-NC-ND. Saint Paul, Minnesota: Free and Inexpensive Communications Tools | MCN (free). Monday, June 13, 2016. Tuesday, June 14, 2016.

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Las Vegas Burkina Faso San Francisco Local 36

NTEN

JULY 28, 2010

Analyze any prior web traffic : If you use Google Analytics or another tool, look and see where your site traffic is going. Refer to the scientists : There have been many website eye movement tests that analyze what attracts a viewer’s eye and where the most valuable real estate on a page is. Listen to your users.

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Method Audience Design Question 52

Nonprofits Source

JANUARY 11, 2024

Use Google Analytics. Leveraging Google Analytics allows you to stay on top of your website’s conversion rate by creating conversion events and tracking conversions for specific pages. Compress and resize images. Test mobile view. Mark any additional fields or questions as optional.

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Websites Rate Nonprofit Mobile 64

Tech Soup

FEBRUARY 12, 2016

When possible, integrate video, audio, and images to create multimedia stories. Brand it and test it. Look at the analytics and see for yourself. Use Google Analytics, email list analytics, and social media measurement tools to understand where you are getting the most traction and interest.

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Support Netsquared Influence DC 36

Nonprofit Tech for Good

DECEMBER 3, 2020

In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads. There’s a steep learning curve to Facebook Ads and to improve you’ll need to experiment and track your results in Google Analytics.

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Facebook Practice Avatar Nonprofit 364

Connection Cafe

AUGUST 1, 2017

I’ll go ahead and assume that your donors are thoughtful, analytical and either interested in or actively participating in the scientific community. Is it a mistake to reuse campaign creative and images from the previous year? Your story and the images related to the story should change, otherwise your constituents will notice.

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FAQ Giving Fundraising Campaign 49

Allegiance Group

DECEMBER 22, 2022

These findings have been thoroughly tested in behavioral economics and through our case studies. You can also capture these errors in your Google Analytics account. Test alternative copy on your Submit button, such as: “Donate” “Donate Now” “Contribute” Offer multiple payment options. Enter your best gift.”

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Donation Create Gift Test 52

Bloomerang

JULY 20, 2023

Explore the available fundraising platform options using Google and software reviews. Launch and promote fundraisers Before you launch your fundraisers, test your donation buttons by donating to the campaign yourself. Plus, you can gain access to $10,000 per month in free Google ad spending by applying for the Google Ad Grant program.

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Ideas Online Fundraising Tips 78

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2013

My daughter’s project involved testing different potting soils to see one was better for seed germination. As I was helping her translate the data in excel spreadsheet into a line graph, I realized that the project was essentially an a/b test.

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Measure Social Media Project California 102

Bloomerang

JULY 6, 2022

These platforms take the guesswork out of donation page design by offering tried-and-tested templates that still allow you to fully customize your page to your organization. Include a brief description of your fundraising purpose at the top of the page and a compelling image that highlights your mission.

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Donation Practice Gift Nonprofit 91

Wild Apricot

JUNE 27, 2008

These might include knowledge or skills tests, observations notes, evaluation forms, even anecdotal reports collected after a presentation, workshop, training session, meeting or other communications event. Google Analytics. Consider the different ways you might measure the success of a specific process (e.g. data backup.

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Knowledge Effective PDF Evaluation 60

Nonprofit Tech for Good

MAY 18, 2013

Add Google Wallet to the list. Well, as of October 2012, Google Wallet is the first wallet service to launch the ability to donate online via a Google Wallet “Donate” button. The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly.

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Social Media Social Chapter Media 264

Connection Cafe

DECEMBER 3, 2018

Optimize your images (image size and quality specifically): Large images make for longer page load times, if the speed of your website load time is slow, users are more likely to drop off. This also helps your Google ranking. Live video is much more engaging than a static image. Social Media and Online Communities.

Websites 26

Websites Analytics Social Media Test 26

Nonprofit Tech for Good

MAY 18, 2013

Add Google Wallet to the list. Well, as of October 2012, Google Wallet is the first wallet service to launch the ability to donate online via a Google Wallet “Donate” button. The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly.

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Social Media Social Chapter Media 210