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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information.

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10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

Tablet and mobile website layouts should be similar and on mobile, blocks of text texts should be followed by an image rather than text and images being displayed side by side. 3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits.

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5 New Google Analytics Statistics For Nonprofits

TechImpact

Image courtesy of Google User Content. Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. What more can you learn from Google Analytics?

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5 Google Analytics Stats To Track Fundraising Success

TechImpact

Image courtesy of Info Trust LLC. Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them. You’re not alone.

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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Visual Content : Visual content, such as images and videos, tends to perform exceptionally well on social media platforms. Incorporating trackable links to your organization’s website through social media analytics platforms is another essential practice. In influencer campaigns, measure reach and impressions.

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. In this guide, you’ll find everything you need to know about the Google Ad Grant Program, including eligibility requirements, the application process, and benefits. If you aren’t already a Google Ads expert, we’ve got your back.

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Nonprofit Website Analytics: Why And What You Should Care About

TechImpact

Image courtesy of Mass Communication Specialist 3rd Class Nicholas Hall. Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. Analytics are like the fuel for the aircraft carrier.

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