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Study the Data, But Eat the Cakeā€”Put the Human Factor Forward

.orgSource

Dig Deeper and See Farther You may wonder how AI-driven analytics differ from the queries, dashboards, and statistical packages that have been around for some time now. Traditional analytics is like using a microscope to explore a limited area of information; whereas adding AI provides a satellite image of an entire data landscape.

Data 221
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. From there, IAEE produced a three-part series of webinars that focused on topics specific to them.

Data 210
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. K eep an eye on what leads to conversion.

Create 169
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To Build or Buy a Software Solution: Which is Right for You?

Association Analytics

Data scientists, data engineers, business analysts and implementation managers are just some of the roles an outsourced analytics provider employs. The costs of acquiring this expertise (either full-time or consultants) quickly adds up when associations try to tackle an analytics software solution in-house.

Software 321
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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Mastering online user experience and messaging. Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. Thatā€™s why you need an analytic, numbers-based perspective to strategy and planning. Do more testing. Testing is a way to move from opinion to knowledge.

Analytics 122
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Association 4.0ā€”A Playbook for Success

.orgSource

Sandy Marsico, Founder and CEO of Sandstorm Design, described the challenge of balancing risk with growth like this: ā€œYou need the courage to take chances and the stomach to handle anxiety. These funds are designated for experimentation. Itā€™s a frenemy theyā€™ve learned how to manage. You have to believe in yourself,ā€ she advises.

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Amp Up Your Digital Marketing with Google Analytics

Byte Technology

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics ā€œensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.ā€ do not have e-commerce tracking set up in their Google Analytics accounts.

Analytics 100