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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Universal Analytics (UA) has stopped processing data.

Track 247
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Study the Data, But Eat the Cake—Put the Human Factor Forward

.orgSource

Dig Deeper and See Farther You may wonder how AI-driven analytics differ from the queries, dashboards, and statistical packages that have been around for some time now. Traditional analytics is like using a microscope to explore a limited area of information; whereas adding AI provides a satellite image of an entire data landscape.

Data 221
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Spotlight: The Forum One Data and Analytics Team

Forum One

Without robust data and analytics, any organization’s strategy is just a series of guesses. That’s where our Data and Analytics Team comes in. What the data and analytics team does. Forum One’s data and analytics team sits within our Strategy team and supports projects at a variety of intersecting points.

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Solutions Day 2023—It’s Happening!

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The November 2 event is designed to give a fresh take on the future! I invited several colleagues to join me to describe their experiences using AI and offer tips on how you can experiment with this new technology. Sponsored by Association Analytics Our customer experience could use help.

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Five Critical Steps for Successful User Adoption

Association Analytics

User adoption is the experience employees go through when using new technology or following new processes with existing technology. Below we’ve outlined steps you can follow for successful user adoption of analytics; however, many of the tips shared apply to the adoption of any new technology or process change to existing technology.

Adopt 321
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Are AI and EI an Odd Couple? Nope, Pairing Bytes With Behavior Is a Perfect Match

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On the contrary, my personal experience suggests they are meant for each other. Smart analytics can show us both what members want in the moment and predict what they will need in the future. Outreach to our communities can be swift, targeted, and designed for the highest impact.

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Still Confused About AI, Learn the Facts A-Bot Us!

.orgSource

Benjamin Franklin’s experiment with lightning, a key, and the kite occurred sometime in the mid-1700s. Thirty years later Stephen Wozniak designed Apple 1. You can purchase this skill on a variety of levels from a chatbot for your website to a virtual assistant or a data analytics application. Consider this shrinking timeline.

Learning 221