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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Traditionally, fundraising has relied on old methods. But, the digital age has ushered in a new era, prompting a shift towards data-driven approaches.

Donation 239
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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

By harnessing the power of learning analytics, decision-makers can gain valuable insights into learner behavior, course effectiveness, and overall program success. Let’s dive into how learning analytics can drive engagement, improve course completion rates, identify gaps in learning programs, and optimize the learning experience.

Analytics 169
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Export Your Universal Analytics Data Before It’s Too Late

Forum One

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. Again, remember to measure the results of these thought leadership efforts by measuring the engagement with the resources you produce.

Create 169
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Member Retention Strategies For Professional Associations

Association Analytics

Standardize retention calculation: It’s difficult to tell how strong your member base is at any given time if there’s no standardized method for counting it. Understanding why these members engage more — or digging into data around less engaged members — will help you to determine how to build effective membership retention strategies.

Retention 169
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Who Analyzes the Analytics? (It’s us. We do.)

M+R

Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a. Event Types.

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Measuring Your Nonprofit’s Success with Business Intelligence 

Qgiv

At least one of the criteria for measuring a successful year is related to your financials. Donor intelligence can best be described as “accurate, comprehensive, and actionable data [about donors and prospects] to help nonprofits of all types achieve better fundraising and outreach results.” Gathering the right data is critical.

Measure 52