4 Ways Data and Analytics Can Help Nonprofits Achieve Positive ROI

Connection Cafe

My recent paper, Remarkably Outstanding Implementation: The Foundation for Positive ROI with Target Analytics , is now available. As I prepared and wrote this paper, several thoughts occurred to me about the importance of measuring ROI for nonprofit analytics projects that I thought I would highlight for you in this post. It is appropriate to expect positive ROI from data analytics, but remember that expectations must be fueled by actions!

Understanding Volunteers and Donors With Analytics

Connection Cafe

Letting data dictate your organizational strategy should not be an option…it’s a must. What does it mean to be data-driven ? Being data-driven starts at the culture level. In other words, your nonprofit needs to make a full commitment to let data drive decisions company-wide. Making data-driven decisions can be defined as measuring anything and everything that can be quantified and only making decisions that have strong evidence to back them up.

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Analytics: It’s About More Than Just the Data

Connection Cafe

As organizations look for more efficient ways to make, keep and grow relationships, bring in more money, measure outcomes and demonstrate impact, analytics become a key enabler. What is “Analytics”? . For brevity let’s decide that it is about technology, techniques and processes for understanding what’s in your data and driving your business practices. Analytics can change the way you move forward and improve your results. Do we have good data to analyze?

Can Data Bring Foundations and Nonprofits Closer?

Connection Cafe

In recent years, we’ve seen a major uptick in organizations across the social good sector looking at data – and how to use data – in new ways. In fact, when I was conducting research for my book Data Driven Nonprofits , I spoke with data champions in a wide variety of organizations across numerous focus areas. Data champions —whether inside a nonprofit organization or a foundation—know that data on its own doesn’t accelerate impact on its own.

5 New Google Analytics Statistics For Nonprofits


Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Once you’ve quenched your thirst for analytics with the easy stuff, what’s the next step? What more can you learn from Google Analytics? Fundraising Tech analytics data donors google analytics nonprofit nonprofit technology npTech

Measuring What Matters: How Funders and Nonprofits Can Leverage Data and Technology for Impact

Connection Cafe

I led the panel, “Measuring What Matters: How Funders and Nonprofits are Leveraging Data” and was joined by Adrian Bordone, Vice President, Strategic Partnerships at GuideStar, and Peter York CEO and Chief Innovator at Algorythm. Our panel discussion unpacked the role that data and technology plays in the relationship between funders and nonprofits and how critical this relationship is to accelerating success of the larger social good space. Access to Data.

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How Data Intelligence is Accelerating Innovation for Social Good

Connection Cafe

Mobile, social, the cloud and analytics continue to emerge as key themes, but analytics is emerging as the true game changer—catalyzed by advances in open architecture. At Blackbaud, where I serve as Chief Technology Officer, one of our core tenets has been to design an open, cloud-based software and data architecture. With data, analytics, and intelligence in mind, the following capabilities emerge as candidates to have a great positive impact: The Internet of Things.

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Data drives better digital marketing for nonprofits

3rd Sector Labs

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers. For example, Epsilon, a consumer brand loyalty expert, published a short report on using data to build customer loyalty. Use small data (i.e. Data and story-telling.

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How to Use Website Analytics to Measure “Awareness”


If a nonprofit raised awareness and no one measured it… did it really happen. The good news is that we can now use a free tool like Google Analytics to identify some markers of increased “awareness”. analytics Data google analytics Yesenia Sotelo. Founder. Smart Cause Digital. Your guide to bringing fuzzy metrics into focus. I always struggled with the fuzzy goal of “raising awareness” that came along with most of my nonprofit jobs.

Summer Cleaning: A Data Hygiene Checklist Any Nonprofit Can Reference!

Connection Cafe

So July and August can be a great time to clean-up your fundraising system to make sure your data is as accurate and robust as possible, in particular when you start thinking of embarking on a data analytics and/or prospect screening project in the coming months, let’s say maybe later in the 3 rd and 4 th quarters. Please feel free to check out these individual services on our website at Data Enrichment Services for more details.

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Using Data to Predict Fundraising Results

Connection Cafe

I recently attended AHP Convene Canada 2015 in Vancouver, British Columbia and attended an important session “Turning Data Analytics into Meaningful Business Intelligence” led by Lynn Conforti and Sheila Tilotta of Southlake Regional Health Centre Foundation. Turning Analytics into Business Intellingence: Hawthorne Effect : Be very intentional about what you choose to measure. The more an end user can do (modifying filters, working in the report data), the better.

5 Steps To Simple Nonprofit Performance Measurement


Big data and robust analytic measuring tools have enabled this revolution to go from a pipe dream to reality in only a few short years. Everyone wants to compare the success of their organization to a measurable analytic. Analytics are by far the easiest and best way to measure the effectiveness of a technology implementation, fundraising campaign, or content marketing plan. Start measuring, and reporting. Keep measuring.

Big Data and Big Benefits for YOU!

Connection Cafe

If you didn’t get a chance to go to the American Public Gardens Association (APGA) conference in Minneapolis last month, and you were not able to attend the “Big Data” presentation that I did with two of our esteemed Target Analytics clients, Tracie Barham at San Diego Botanic Garden, and Jill Koski at Morten Arboretum, let me recount the highlights! “Big data” has been a “big topic” for quite some time now. What does big data mean?

Social Media with M+R: How to Measure the Metrics that Matter


Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes". campaigns social media data

Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Our purposes for using Analytics as User Research are: To learn about current visitors to the website. Analytics [this post].

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3 Analytics Terms for Success

Connection Cafe

Predictive analytics has become a hot-button term over the past two years as business intelligence vendors have begun to incorporate simulation and forecasting into their offers. But statistical measures are necessary to interpret the repeatability of the observed result. Keep these three concepts in mind when you are creating your own predictive analytics hypothesis or reviewing analytics provided by others. Author: Guest Blogger.

Making Sense of Social Media Analytics


At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Whereas a few years ago in the association community, social media was a topic that dominated almost every event agenda, the topic has all but fallen off the radar in favor of this year’s hot topics, content marketing, big data and the like.

Take Control of Your Data: 3 Must-Have Reporting Tools Every Nonprofit Should Have


From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard. Here are some key tools your nonprofit should have to meet your reporting needs: Customizable reports that allow you to get roll up data and detailed data. However, you’ll be able to edit this data and add the columns that matter to you. But what about the roll up data for those big picture meetings?

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Looking to Be More Data-Driven? For Nonprofits, KPIs Start with Goals

Connection Cafe

Across all sectors, there’s a push to become “data-driven” and “digitally-savvy.” This data frenzy has not just taken the commercial sector by a storm. Throughout the nonprofit world, more sophisticated CRMs , advanced analytics , and murmurs about the use of artificial intelligence in fundraising have given rise to a case of data fever in the do-good sector as well. There’s no point in focusing on data just for the sake of it.

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Making Sense of Social Media Analytics


At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Whereas a few years ago in the association community, social media was a topic that dominated almost every event agenda, the topic has all but fallen off the radar in favor of this year’s hot topics, content marketing, big data and the like. Whew, it’s been a busy few weeks.

Postage Savings Through Analytics

Connection Cafe

So, how can we use analytics to reduce postage costs in acquisition without harming results? Nonprofits do not consider the complete picture when they make decisions on list selection solely by measuring initial response rate, cost per donor acquired and average gift. After considering long-term value and narrowing the field to worthy acquisition lists, the next step is to use additional data analytics to eliminate unresponsive donors. Author: Michael Rogers.

Do’s and Don’ts of Data Mining

Connection Cafe

I have spoken with a lot of organizational leaders that see the value in leveraging robust analytical solutions to help take their engagement to the next level. Or maybe the segmentation variables aren’t yielding the best cohorts for measurement. Don’t: Limit Yourself to Your Data. Too many organizations resist posing the ‘right’ question because they don’t feel that they have the right data to answer it.

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Top tips for Efficiently Measuring Social Media ROI & Getting Strategic with Your Data

Connection Cafe

Measuring the return on investment for any organizational effort is a standard of doing business. In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. And analyzing this data for meaningful takeaways is something many organizations haven’t even considered at this point. Rather than trying to measure everything, start small.

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Data and Analytics Tweet Chat Recap

Tech Soup Blog

Why does data matter to nonprofit organizations and what data matters? These questions and more were answered in a recent Twitter conversation on data and analytics. The tweet chat covered why data is important for nonprofits and libraries, how to identify what data to collect, and provided guidance on software resources organizations could use for collecting and analyzing data. How Can Nonprofits Switch to a Data-Driven Culture?

Data Sanity for Nonprofits: Three Crucial Points


As you’ll see in this post, they tackle three big challenges nonprofits face as they turn their attention to data. And for anyone looking to get smarter about data, check out our upcoming course: Using Data to Transform Your Organization. This five-week course will help you get your data program off the ground, including developing metrics, finding and analyzing data, presenting data to funders and constituents, and using data to make decisions.

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A Fundraiser’s Secret Weapon: Data Analytics

Connection Cafe

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? You might find our Analytics Toolkit helpful! Let Go of Your Fear – Anyone Can Be Data-Driven. We all use data and analytics in some measure every day to guide our strategic planning and tactical decision making.

The Chicken and Egg Problem of Nonprofit Social Media Measurement


I’m reading Measuring the Networked Nonprofit now and I’m kind of obsessed with it–I can almost envision myself becoming an Excel geek. But one thing that occurs to me both as I read the book and as I compile the monthly social media reports is that being data-driven at an association/nonprofit is a lot harder than it is at a for-profit company. Web analytics is basically an even playing field because Google analytics is free, as are other web stats tools.

5 Key Social Media Analytics Your Nonprofit Needs To Track


One of the most attractive things about social media marketing is how measurable it. The problem a lot of nonprofits are running into is that they have too much data, and do not know what to do with it. Google Analytics alone has 9 different categories, with 46 subsections listed underneath them. That’s a lot of data. It’s that deluge of data that nonprofits are having trouble managing, and with good reason.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction


With a dedicated email deliverability expert on staff, EveryAction releases the nonprofit industry's primary data on Nonprofit Email Deliverability each year. #4. Dig deeper by segmenting data by universe, timeframe, or source. Choose your data points, and use Report Builder to easily arrange and interpret your data. #6. Visualize your data like never before. Track ROI of a given ad campaign over time, and pull custom, robust reports to measure success. #16.

Measuring Digital Maturity


Director of Marketing & Analytics. Why your nonprofit needs to focus on the right data, and how to know what that it. As digital marketing technology continues to evolve at a rapid pace, organizations are making large investments to keep up with new innovations; it’s more important for them than ever to measure the progress and impact of their digital programs. This impact needs to be measured through the lens of the company’s overarching goals and performance.

Top Reasons to Opt for Data Driven Decisions in Managing Your Nonprofit

Connection Cafe

So, to keep in mind all these factors and actually make right decisions, we had to search beyond our instincts and start gathering data to know where we are heading. There are tons of data hidden in the inner resources of your organization and you can collect them from all the people involved in your nonprofit. So why should you trust your decision making process to rely on data? 1. You can get measurable results. By: Laura Iancu, 123ContactForm.

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Learning Analytics: Big Data Applied to Training, Teaching, and Learning

Beth Kanter

Learning Analytics comes from a report about the impact of emerging technologies for practitioners in a field. Two or three years to adoption: Learning Analytics (K-12/Higher Ed), Open Content (K-12), Games and Gamification (Higher Ed). The technology trend that caught my eye was “Learning Analytics,” which is big data applied to the field of education. The State of Learning Analytics in 2012: A Review and Future Challenges.

Upcoming TweetChat: Analytics and Data with SAP on October 19

Tech Soup Blog

Are you a nonprofit or library with questions about data? Then you won't want to miss the upcoming TechSoup tweetchat on nonprofit data. Pacific time at the Twitter hashtag #NPdata to get all of your data questions answered. manager, SAP Business Analytics Services and Ari Katanick, senior director, SAP Business Analytic Services. Today many nonprofits are challenged when faced with data and performance.

Measuring the Success of Your Blog Through Content, Social Media, and Analytics


Data gathering and analysis can go a long way to making sure you understand why people are visiting your blog, and if you're meeting your goals for your blog. Data gathering and analysis can go a long way to making sure you understand why people are visiting your blog, and if you''re meeting your goals for your blog. Emily Weinberg. Blogger. Nonprofit Blog Exchange.

Donor Data And Your Nonprofit


There are more tools available to nonprofits today that can be used for measuring their donor data than ever before. Whether it be a CRM , GoogleAnalytics , or a social media analytic tool like SproutSocial , measuring and understanding data is an essential part of contemporary business. The truth is, without the help of data, effectively planning a fundraising strategy or maintaining high donor retention numbers makes a hard job near impossible.

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Interview with Shonali Burke: Analytics Tell Stories

Beth's Blog: How Nonprofits Can Use Social Media

I was honored when Shonali Burke invited me to be a Blue Key Champion. She set up a private Facebook Group to facilitate our support for the campaign. A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. Finally, via campaign URLs in Google Analytics, we saw that Twitter was the main driver of traffic (for May 9 – June 20).

Measuring the Impact of Your Nonprofit Program

Beth Kanter

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The workshop used design-thinking based on Luma methodology to help participants develop a communications strategy for measuring impact. The process took participants through an assessment of the problems facing them, collective brainstorming, and prototyping. Create a roadmap for measuring your financial + social impact.

Social Media Measurement and Learning Analytics: How Do I Love Thee, Let Me Count the Ways

Beth Kanter

I Love Social Media Measurement. Yesterday, I had the honor of kicking off Compasspoint’s Webinar Week , with a webinar on social media measurement 101 as part of my work as Visiting Scholar at the David and Lucile Packard Foundation. To mark Valentine’s Day, I took some inspiration from Elizabeth Barrett Browning and the vintage Valentine’s Day Cards pinterest board to create a presentation about social media measurement love. Learning Analytics.

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Resources for Measuring What Matters

Beth Kanter

I’ve been curating resources on nonprofit measurement over on Scoop.It, with eye towards collecting useful material related to social media and social impact measurement. The presentation was prepared for the Miami Philanthropy Conference and addresses a familiar issue: Many nonprofits feel that demonstrating impact through performance measurement is a top priority for their programs and communications efforts including social media. Measurement

How Nonprofits can Use Analytics with Advocacy

Connection Cafe

Analytic Activism is a book about how advocacy organizations can make better decisions in the digital age. And, through analytics and a culture of testing, some of the best advocacy and activist organizations are transforming how they listen to their supporters online. Analytic Activism documents how nonprofits are using analytics to listen, experiment, learn, and thrive in the digital era. The Myth of the Data Wizards. Start reading Analytic Activism.

5 Nonprofit Resolutions for 2018

Connection Cafe

Use analytics to make informed decisions. Fundraising will always rely on the art of relationship building, but the science of analytics can help you be more intentional in the relationships you’re cultivating. Analytics can help you identify patterns in your data to find the donors and prospects who are most likely to respond positively to your engagement efforts. Embrace outcomes measurement. It’s no secret that 2017 was a tempestuous year.

3 Ways To Get Better Donor Data


Are they responding to your your methods the way you had hoped, or are you missing some so the important data. It’s easy to ask for data on “engagement” or for insights into the latest “campaign,” but what data is meaningful to defining those terms? Setting goals for data, such as an increase in email click or a longer average page-time on your website are specific bits of data that make up campaigns and engagement. Organize data.

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Measuring Your Social Media Success


And though we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measurement. After a year-end appeal, you probably spend some time measuring your results against past campaigns to learn what you did particularly well and what you could improve. Measuring is how you decide which is which. What to Measure, and How.