Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. What has changed?

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Qgiv

JANUARY 8, 2024

Fundraising is a pivotal part of your nonprofit’s ability to help change the world. With technology and societal changes, organizations like yours must stay on top of the trends to meet donors’ expectations. This versatile tool can generate text, translate languages, create diverse forms of creative content, and more.

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Trend Raise Tools Tips 52

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Other outreach methods for engaging your community can start to be costly, but outside of paid advertising, social media is free!

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Social Media Media Guide Social 52

Get Fully Funded

MARCH 8, 2023

Online giving is one of the fastest-growing donation methods. You should also look at content like past newsletters, social media and blog posts, and your website to see what types of images your organization typically uses. Explain a few of the benefits of donating online like the convenience and added security of this method.

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Mail Integration Digital Strategy 75

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. What can I do to prepare before the iOS15 changes? How will iOS 15 impact email marketing? Use your UTMs.

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email Marketing Test Mail 104

Nonprofits Source

MAY 25, 2023

As you consider ways to improve your patient acquisition strategy, think about how these changes can also provide retention benefits. For example, you might improve your follow-up methods for both first-time and experienced patients. Make necessary changes based on your collected metrics and look for ways to improve your care quality.

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Goal Tips Review Map 52

Greater Giving

DECEMBER 15, 2022

First, let’s go over the basics of the main methods your organization can use as a part of your marketing plan. This makes it much more likely supporters will engage with your content online. Preferred method of communication. Using data to change how you market to your audience will guarantee better results.

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Digital Marketing Donor Channel 75

ASU Lodestar Center

MAY 24, 2016

When a well-designed mobile application is published, staying connected creates an endless amount of possibilities and the exciting part for nonprofits is to keep the content new and fresh. Analytical evidence helps marketing departments understand how to place a product in front of the user and can increase the chance of purchases.

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CauseVox

JULY 31, 2023

Your nonprofit can use Giving Days throughout the year to rally individuals, businesses, and organizations to drive significant change in a short amount of time. You can leverage social media platforms by sharing engaging content, impact stories and calls to action. Want more educational content like this? What Is A Giving Day?

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Giving Nonprofit Awareness Hosting 79

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. Is it worth it to spend the money?

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Software Free Tools Adobe 87

Whole Whale

SEPTEMBER 8, 2023

Don’t change just for novelty’s sake. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Illustrate the concrete change created by donor support. This convinced him to keep running successful campaigns for years without change.

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Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2018

Just A Little Content To Get Started . It could be 100% in that participants provide the content by connecting with others and sharing experience and knowledge. Another option is to briefly share some content or a framework to kick off the participant knowledge sharing. Full Group Discussion. Reflection and Takeaways.

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Participatory Digital Facilitation Exercise 76

NonProfit Hub

JANUARY 25, 2019

Use Google Analytics, Facebook, Twitter and Instagram insights to keep track of the demographics of people who engage with your content. To find your analytics on Facebook, go to your business profile and click the “Insights” tab. method: Keep It Simple, Stupid. At Nonprofit Hub, we like to follow the K.I.S.S.

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Profile Analytics Voice Audience 58

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2014

What Social Media Analytics Can’t Tell You I’m thrilled to be on a panel organized by Alexandra Samuel, Vision Critical , along with Jeremiah Owyang and Colby Flint. The session will share the results and insights from research studies that combining social media analytics with survey data. SXSW: March 7, 2014.

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Conference San Diego New York City Social Media 113

Gyrus

MAY 12, 2016

Smaller sized content also enables them to absorb and retain the training courses in a better way. Creative content is required to enable new and refreshed learning experience to employees. Data Analytics. Analytics tools help an organization to know about their learners and how they are digesting the information.

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Online Learning Trend Learning Online 56

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Laura Quinn at Idealware has been offering Webinars and I will be joining her " Introduction to Website Analytics " on Thursday, September 27th 1:00 - 2:30 EST. You can register here. Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site. NEW SEMINAR!

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Analytics Web Metrics ROI 50

Forum One

NOVEMBER 3, 2021

Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out. Goal setting matters a lot here; for any piece of content we produced or action we took, we should know if they were trying to drive engagement or conversions. First, set your data reporting goals. Analyze with actionable data in mind.

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Report Data Metrics Analysis 69

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

This usually leads to discussions of “scope creep” and “change orders” as well as feeling pressure from funders to meet targets and goals originally outlined that may no longer fit with the project’s direction.

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San Francisco Organization Kiva Metrics 104

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Alongside this, Twenti also covers website hosting and analytics so that your website is always online and up-to-date. From choosing the right platforms to producing the right kind of content for them, digital marketing can be a complex process. How To Save The Planet: 10 Changes With The Biggest Impact. Digital Marketing.

Design 52

Design Web Management Online 52

Greater Giving

FEBRUARY 25, 2021

When you add a cinematic touch via video to that message, it becomes the most effective method to draw in viewers and spread the word about the work than any other available option. Producing an awareness video is about creating a story of change. It merely shares a story of change and leaves the rest up to the viewer to interpret.

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Video Nonprofit Images Awareness 87

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Alongside this, Twenti also covers website hosting and analytics so that your website is always online and up-to-date. From choosing the right platforms to producing the right kind of content for them, digital marketing can be a complex process. Digital Marketing. Final Thoughts.

Design 52

Design Web Management Online 52

Connection Cafe

MAY 22, 2013

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. At this step you will create your alternate donation form experience, but there’s one more step before you make the change live! Google Analytics content experiments.

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Technique Analytics Google Test 44

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2016

Our session will change the way you design and deliver technology trainings. Whether you are facilitating a session with your board, staff, or hundreds of folks in a room, you’ll find ways to design instructional content that interests, engages, and inspires action. Why Extreme Content Delivery Does Not Equal Learning.

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Training Train San Jose Instructional Design 50

Nonprofit Tech for Good

JANUARY 10, 2022

If they have valuable content that will spark engagement or if they provide pertinent information that people search for, they will likely get a lot of value out of the Google Grants. Prior to the Google Grant application there are a few steps that must be completed first: Make sure you have Google Analytics set up on your website.

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Google Grant Guide Nonprofit 347

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2011

It assumes that consumers start with a large number of products or brands in mind and methodically limit their choices until they’ve decided which one to purchase. After purchase, their relationship is focused on using the product. The traditional marketing metaphor for many years has been a Funnel.

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Measure Storytelling Metrics Phase 103

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2010

Write A Powerful Story In 60 Minutes: The Hollywood Method. The Potentials and Pitfalls Of Using Web Analytics. Reduce/Reuse/Recycle: Repurposing Content for Various Channels. Write A Powerful Story In 60 Minutes: The Hollywood Method. Understanding the Switch Toolkit: Mastering the Art of Change. Serenity Now!:

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Conference Technology Proposal Social Media 96

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

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DNL OmniMedia

MAY 25, 2022

The more your audience enjoys your content, the more time and energy they’ll give to your organization. Designing Your Survey Method. One method that yields quantitative data is questionnaires, whether via telephone, on-site, or online. Do your insights change when you look at regional responses?

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Research Marketing Survey Nonprofit 52

Nonprofits Source

APRIL 19, 2017

Content is still a very important factor in educating, informing, and building member/donor trust. 47% of donors say they consume 3-5 pieces of content prior to engaging with a sales/development person. But getting your content in front of your target audience can be difficult. Remarketing On Facebook. Exit-Intent Popup Windows.

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Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

Another option is to create a Theory of Change or Logic Model , which should include inputs, activities, outputs, outcomes, and impact. If you want to go for extra credit, you can also do sector benchmarking with resources like B Analytics and CSR HUB. Remember – a story well told can change the world.

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Measure Impact Program San Francisco 50

Connection Cafe

MARCH 30, 2021

On-page SEO includes HTML code optimisations, title tag and meta description improvements, and adding quality content to your website. There are many online guides available to help you, and if you want to keep on top of changes in the SEO space, there are blog posts, podcasts and YouTube tutorials to enjoy. . Beware of promises.

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Tutorial Search YouTube Results 26

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

When I coach nonprofits on tactics and talk about measurement, their facial expressions change happy to annoyed. Collecting data is often viewed as an onerous task. You also need to think through your content and engagement strategy. You also need to think through your content and engagement strategy. Unsubscribes.

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Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2012

Through monthly phone calls and a closed Facebook discussion group, I tested (“try to vary the type content each day of the week”). In October, Facebook introduced new features on the analytics pages. Beth adapted her lesson that month so we could focus on how the changes would affect our reporting process.

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Social Media Media Social DC 96

NTEN

SEPTEMBER 14, 2010

We kicked this off today with the Web Analytics Extravaganza series (#ntenanalytics) and so far, it's been a smashing success. This method allows for the ability to search specifically for tweets from that webinar. You can check out tweets from the analytics webinar (to check out how this works).

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Social Media Media Social Summary 56

DNL OmniMedia

FEBRUARY 1, 2023

The consultant you partner with can provide insight that significantly changes your organization’s technical toolkit and your team’s approach to technology. To ensure this change is a positive one, dedicate time to researching and assessing each potential consultant. Explore our custom mobile app offerings in more detail.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 7, 2009

For us, it took 2 weeks for me to figure out how to rig the code so that it worked in our content management system and pulled the right information when posting to Facebook and Twitter. As Beth has stated before, I’m a HUGE advocate for the listen, learn, adapt method and not afraid to fail before I succeed. Don’t forget that.

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Share Stats Social Media Analytics 62

Connection Cafe

JANUARY 28, 2015

Marketing research done on a regular basis will allow you to make better decisions, chart changes over time, plan initiatives, and assess your success. The nature of the research question will determine the content of your research, and the method you use. Choose a method. This will help you focus your research.

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