Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2014

My colleague, Alexandra Samuel, has published a report over at Vision Critical based on integrating survey data with consumers actual social media usage versus self-reporting. So, in other words, research respondents opt-in to integrating their answers with their social media profiles. Let’s dig in. Research Studies'

Social Media 126

Social Media Audience Analytics Media 126

Association Analytics

MARCH 1, 2023

The best part is that you already have access to a major part of the solution – your data! With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. That’s why it’s also important to view behavioral data alongside survey data.

Associations 320

Associations Product Virtual Survey 320

Media Cause

JULY 22, 2021

You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices. Complying with data regulations is now simpler. Cookie-less analytics.

Analytics 52

Analytics Google Phase Nonprofit 52

Bloomerang

APRIL 6, 2021

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. In fact, you shouldn’t! .

Mail 62

Mail Channel Strategy Fundraising 62

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. This information can then be given to your donors and used on your marketing channels. 2) Automation Did we surprise you with this one?

Tools 361

Tools Fundraising Analytics Analysis 361

M+R

APRIL 24, 2024

This year, 225 wonderful nonprofits partners joined in the fun, contributing data on fundraising, advocacy, engagement, mobilization, and marketing. Total advertising investment — including both digital and non-digital channels — increased by 13%. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined.

Benchmark 69

Benchmark Studies Ireland Metrics 69

.orgSource

APRIL 29, 2024

You can purchase this skill on a variety of levels from a chatbot for your website to a virtual assistant or a data analytics application. Many of the association professionals in the audience reported that their organizations are currently restricting its use. A better question might be to ask what it can’t accomplish.

Learning 221

Learning Brain Associations Training 221

M+R

DECEMBER 8, 2023

They pass important information to your CRM or analytics tracking system and website. Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign. UTMs are specific to Google Analytics. the nonprofit fundraising apocalypse.

Track 103

Track Digital Change Fundraising 103

Nonprofit Tech for Good

MAY 13, 2022

Some of the most effective online fundraising strategies happen when you dig into your organisation’s data and understand who your donors are, and how they came across to you. . Data should inform and optimise your fundraising strategy , and attribution is a simple technique you can use to really help you get it right.

Donor 285

Donor Track Facebook Campaign 285

M+R

JUNE 22, 2023

That’s how I felt the first time I got a demo for Scout Quest, the dashboard my M+R colleagues developed to leverage data to enhance mail programs and help with things like deliverability , reactivation, and mid-level donor upgrades. Here are six ways we recommend using your Scout Quest data for ads. Super useful email applications.

Los Angeles 101

Los Angeles Audience Google Channel 101

Bloomerang

MAY 22, 2024

Here are some of the benefits: More dollars, less clicking One of the key benefits of incorporating fundraising technology into digital storytelling is the ability to create a seamless and immersive experience for the audience.

Storytelling 57

Storytelling Digital Integration Blended 57

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success. Be sure to tailor your messaging to each channel.

Communication 98

Communication Campaign Channel Measure 98

Qgiv

OCTOBER 21, 2021

It’s been proven time after time that data-driven strategy creates the most successful fundraising results. The challenge can be in knowing which nonprofit data to prioritize, along with how to evaluate it and use it to make improvements. What do we mean by “data?”. What can data help your nonprofit achieve?

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Data Metrics Nonprofit Analysis 69

Forum One

FEBRUARY 28, 2023

The reality for many organizations, whether a smaller nonprofit, a large international advocacy organization or a government agency, is that their data lives in separate silos. Tools and channels that house data often do not make it easy to navigate. Not sure how to compare or connect data sources. Not having the time.

Data 63

Data Analysis Map Accessibility 63

DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? This way, you’ll have reliable data you can look back on for future campaigns. Demographics.

Game 52

Game Marketing Change Tips 52

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

Fund 52

Fund Donor Strategy Search 52

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. Additionally, audiences are likely to open and engage with direct mail. Research and exploration.

Mail 52

Mail Fundraising Nonprofit Channel 52

Forum One

NOVEMBER 3, 2021

As you get started on sifting through your data reports and action items completed this year, carefully consider how you are packaging your data in the most impactful way. How to glean insights : Having the data is one thing, but knowing what insights to pull with confidence that it is the right picture is quite another.

Report 69

Report Data Metrics Analysis 69

Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience.

Video 105

Video Support Tips Audio 105

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Segment your audience. Use these insights to determine which channels to prioritize sending your messages through. Choose your digital marketing channels.

Digital 59

Digital Marketing Create Social Media 59

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Qgiv

JULY 28, 2021

Data is the key, as it is in all things related to your fundraising outreach. After all, strong donor data can tell you what areas to focus on, how to engage donors more relevantly, and what changes you should make to improve results in the future. And one that only your nonprofit’s data can answer. Using a custom bit.ly

Mobile 52

Mobile Question Data Help 52

Media Cause

NOVEMBER 15, 2022

While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot. It’s the starting point for understanding audience behavior and optimizing your website for a variety of users and journeys in order to meet your nonprofit’s goals.

Guidelines 52

Guidelines Track Practice Analytics 52

ASU Lodestar Center

JUNE 1, 2022

According to Huiquan Zhou and Shihua Ye, “The rapid development of information technology has boosted nonprofit organizations’ ability to reach out to a larger and more diverse audience… in a fast and affordable way.” In digital communication, an individual can reach a much broader audience. AI analytics. Sentiment analysis.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

Forum One

APRIL 8, 2021

Start by understanding your audiences and tailoring content and outreach to their needs. You can use website personalization to serve up different types of content based on the visitor behavior and accompanying data. Walk: Collect data and determine what it is telling you about your audiences. Repurpose & revive.

Impact 76

Impact Channel Audience Content 76

Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. Let’s focus on these four main channels: Direct mail. Integrating Nonprofit Marketing Channels. Donor Profiles and Records .

Digital 75

Digital Marketing Donor Channel 75

Connection Cafe

OCTOBER 30, 2017

Letting data dictate your organizational strategy should not be an option…it’s a must. What does it mean to be data-driven ? Being data-driven starts at the culture level. In other words, your nonprofit needs to make a full commitment to let data drive decisions company-wide. Let’s look at some data.

Analytics 39

Analytics Volunteer Donor Google 39

Allegiance Group

MAY 18, 2023

Search engine optimization (SEO) is a powerful practice requiring knowledge of your target audience’s search intent and your website content’s ability to convert visitors into donors. Tracking data on unique visitors, pageviews, backlinks, and more from Google Analytics is essential to creating compelling online content.

Digital 52

Digital Practice Donor Strategy 52

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have heaps of data. I’m sure you’re using at least one of these social media channels.

Donor 82

Donor Social Media Websites Content 82

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis.

Analysis 105

Analysis Audience Test China 105

M+R

APRIL 22, 2021

Thanks to contributions from 220 amazing nonprofit participants, this year’s Benchmarks Study covers detailed data including digital ads, social media, email, web traffic, mobile messaging, and more. . Audiences grew across all digital channels. Related Links: Google Analytics and Benchmarks: What you need to know.

Benchmark 90

Benchmark Studies Hunger FAQ 90

Forum One

SEPTEMBER 20, 2023

Outreach strategy How are you reaching out to your target audiences? Reporting strategy How can you package your data in the most impactful way? Inspire audiences to take action Content and outreach strategy are entwined: How are you proactively reaching out to your target audiences to get them to take action in this last (and busiest!)

Case Study 81

Case Study Content Goal Audience 81

Media Cause

FEBRUARY 12, 2024

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. Social platforms are included in Google Analytics traffic sources. This is done through “boosting” organic content or creating individual ads themselves.

Search 59

Search Alternative Social Social Media 59

M+R

APRIL 29, 2021

Some folks head straight to mrbenchmarks.com , exploring the full data set and following their own path down the rabbit hole of charts and findings. Audiences grew across all digital channels. Email list sizes were up by 3%, Twitter followers increased by 25%, and mobile audiences by 26%.

Benchmark 75

Benchmark Hunger Headline FAQ 75

AccelEvents

JULY 6, 2021

the audience size . the targeted audience, and the event’s purpose. . Setting Up Event Analytics and Integrations To Track Your Event Promotion. Analytics can be useful for real-time event engagement as well as post-event engagement and marketing campaigns. . Segmenting Your Target Audience.

Guide 95

Guide Virtual Registration Integration 95

Forum One

OCTOBER 12, 2023

We’ll delve into several common concerns—such as the challenges of data comparison, the absence of readily available reports, and the distinction between the free and premium versions—as well as explore the importance of transparency in GA4 to ensure a comprehensive understanding of the data insights provided. That’s one puzzle.

Voice 72

Voice Social Media Portland Technique 72

.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Instead of looking at your relationship as a series of transactions, it becomes a holistic progression that is carefully orchestrated across all communications channels.

Life 221

Life Digital Data Skills 221