Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The guide below covers the key steps to running a Facebook fundraising ad campaign from start to finish, including set-up, monitoring and evaluating success after completion. 5) Select metrics and monitor campaign performance.

Facebook 245

Facebook Fundraising ROI Virginia 245

Get Fully Funded

MAY 9, 2022

You see, marketing is a cycle of execution, analysis, and tweaking. What can you do to improve the metrics that matter? Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan. Check your metrics, focusing on overall numbers and growth. What’s working?

Marketing 69

Marketing Guide Metrics Nonprofit 69

sgEngage

AUGUST 3, 2021

Highlights from the 2021 Industry Review. We are inspired by the work of our partners and the clients we support as we review this year’s 9 th Employee Engagement and Corporate Social Responsibility industry report , covering data collected from January-December 2020.

Disaster 92

Disaster Social North America Companies 92

Wild Apricot

DECEMBER 21, 2017

Sales Ops Metrics & KPIs. As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Performance Metrics Analyses. Evaluation of Sales Team Training Needs.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2013

” Here’s a methodology for doing an After Action Review, but it boils down to: Capture the lesson learned (big or small). Review it together in a meeting and summarize into a series of ”do, improve (say how), don’t do). How do you go beyond just doing a survey or collecting metrics?

Reflection 119

Reflection Practice Results Storytelling 119

Forum One

FEBRUARY 28, 2023

No matter your biggest challenge, the ticket to solving those issues is figuring out how to break down these silos and make your data analysis easier. Enable self-service reporting and analysis Your next step is making your data accessible for the folks at your organization looking to make data-informed decisions.

Data 64

Data Analysis Map Accessibility 64

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

These are the practice indicators for measurement – for three different areas – analysis, tools, and sense-making. I think if I were to sum up social media metrics for nonprofits, I would say that best examples of social media practice and measurement are when social media is used for engagement with a purpose.

Measure 103

Measure Learning Metrics Social Media 103

Nonprofits Source

AUGUST 18, 2023

And we’ve compiled a list of matching gift software reviews from the leading provider, Double the Donation , for your benefit. Reporting ⁠— Look for software that provides detailed insights into matching gift progress, trends, and other relevant metrics. Carefully evaluate these elements in your matching gift software buying.

Gift 52

Gift NPO Software Nonprofit 52

DNL OmniMedia

FEBRUARY 11, 2021

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Does a lot of &# drive by&# analysis, but no monthly review of trends. In addition to weekly check-ins, the dashboard includes key performance metrics related to goals as well as more detailed metrics. Presents a report with quantitative analysis that demonstrates value. Often overwhelmed.

Results 95

Results Data Charlotte Measure 95

DNL OmniMedia

JUNE 28, 2023

If you haven’t evaluated your CRM or cleaned up your data recently, doing so can make a major difference in your capability to engage donors. Now that you have multiple data collection and analysis tools in place, it’s time to use that data to improve your outreach through segmentation. Segment your email lists.

Platform 52

Platform Donor Online Social Media 52

Everyaction

MAY 30, 2018

Because of these principles, the process of evaluating and deciding on investments such as technology tools can be difficult for many nonprofits, because it requires a complicated process of weighing short term costs with long term benefits, while keeping multiple stakeholders happy.

Technology 49

Technology Comparison Evaluation Template 49

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Evaluate telethons and phone banks – what makes people donate on the spot? The metrics showed the ads were not effectively driving growth.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. Blogs can be a great source of 360 evaluation.

Analysis 50

Analysis Reflection Experiment Time 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Harvard Business Review, March 2013. Foundation Review (Vol 5:3) Makes the case that most foundation strategies are unfolding in complex and dynamic environments, and foundations need a more committed approach to learning and strategic adaptation. Do you need sentiment analysis? Crisis communication strategy. Disaster work.

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. They use data visualization techniques to report the data analysis but also to reflect on best practices culled from the data. They use data visualization techniques to report the data analysis but also to reflect on best practices culled from the data.

Culture 115

Culture Data Measure Social Media 115

Zen and the Art of Nonprofit Technology

APRIL 3, 2009

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. First, a simple metric relating to security reports, and second, what processes are in place in the communities to deal with security.

Drupal 100

Drupal Comment Report Metrics 100

Connection Cafe

DECEMBER 15, 2010

Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Understand the difference between metrics and analytics. Avoid being caught in simply a descriptive analysis, which describes current participant patterns. Analytics has been a recurring theme this year.

Marketing 55

Marketing Tips Online Analysis 55

Nonprofits Source

OCTOBER 4, 2023

These platforms serve as centralized platforms to streamline the collection, analysis, and reporting of data related to a company’s social, environmental, and ethical performance. Employee engagement metrics: Beyond volunteer hours, your software should provide insight into employee engagement in your various programs.

Software 52

Software Business Guide Companies 52

Blue Fox

NOVEMBER 16, 2020

Information is data that requires analysis. And, through analysis, your organization can generate insight and inform strategic budget decisions. Review your budget v. Evaluate the key drives/levers of revenue and expenses What factors ramp up or ramp down revenue? Remember: information is NOT insight.

Create 158

Create Ratio Analysis Review 158

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

You need to take a reiterative approach - look at the results and evaluate and improve. Review the performance and then expand. Remember, if you're just starting out, don't go too hogwild - start with a few options, evaluate, and tweak. Google adwords metrics/reports tell you about what's happening with the campaign.

Adwords 69

Adwords Google Game Campaign 69

DNL OmniMedia

FEBRUARY 16, 2022

We’ll review the following points: What is a digital strategy for nonprofits? Phase 4: The Analysis Stage. During The Identification Stage, the goal is to evaluate your current digital marketing strategy (if any) and discover areas for improvement. Analyze key metrics in your database. Review long-term priorities.

Digital 98

Digital Strategy Create Phase 98

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. To me, it’s more akin to personnel performance reviews. We here at NTEN have pretty extensive metrics that we track every week in a dashboard that most nonprofits can only dream about. 6 Katrin 09.19.07

Stats 100

Stats Web Statistics NTEN 100

NTEN

MAY 27, 2010

You are meeting regularly with key staff and department heads to evaluate needs and implement solutions. Just as you review the strategic plan to finds the places where tech can be leveraged, you need to read your organizational chart and look for obstacles placed between I.T. and the mission. that can awaken and visualize the needs.

Tech 62

Tech Org Chart San Diego 62

DNL OmniMedia

OCTOBER 5, 2020

Specifically, define the metrics that are most interesting and useful for your organization. Then, doublecheck that you’ve got a solid infrastructure in place to collect that data and report it to your CRM for further analysis. Research the publications that cover and review nonprofit apps that fall in the same category as yours.

Effective 52

Effective Marketing Press Review 52

Bloomerang

JULY 19, 2021

Invest in evaluation tools. We’ll look more comprehensively at evaluation as a core strategy in part five of this series because taking an analytic approach to digital, or any other strategy, is the only way to know what’s working/what’s not working. . Digital-first fundraising enables instant capture and analysis of donor data.

Digital 95

Digital Marketing Fundraising Strategy 95

Neon CRM

MAY 31, 2023

It also involves careful analysis and upkeep of your donors’ data. Evaluation In this stage, the potential donor begins to consider making a donation to your nonprofit. They may research the organization, read testimonials and reviews, and compare it to other similar organizations. There’s no one right answer.

Donor 52

Donor Management Guide Retention 52

Qgiv

OCTOBER 5, 2021

Review your overall annual goal. Conduct post-campaign analysis. As you review these best practices, remember to keep your donors’ needs top of mind. Take the time to review how last year’s campaign went and how you can improve your efforts in the present. Get Qgiv’s Campaign Analysis Worksheet!

Campaign 69

Campaign Practice Giving Social Media 69

Cloud 4 Good

NOVEMBER 4, 2021

JB: Business requirements gathering is a high-level review of the organization’s technology ecosystem and identifies current limitations and desired future-state functionality. Diving deeper into these in advance can sometimes inform and refine the overall scope of work required. .

Process 92

Process Interview Phase Map 92

Neon CRM

SEPTEMBER 5, 2023

Assess your needs: Conduct a thorough analysis of your current donor database’s shortcomings, challenges, and the goals you aim to achieve with the new system. Define specific metrics and outcomes you expect from the migration to guide your strategy. Back up data regularly to prevent loss and ensure data integrity.

Data 52

Data Donor Map Test 52

Nonprofits Source

JULY 27, 2017

Chances are it’s the one with 19 reviews and a 3.5 Evaluate Current Keyword Ranking Opportunities. Before diving into new keywords you want to first evaluate your current rankings to uncover opportunities. Next, use a marketing analytics tool like Moz, SEMrush, or Ahrefs to dive into the site metrics.

Marketing 88

Marketing Strategy Online Chapter 88

NTEN

JUNE 3, 2013

Another 75% said that they collect data for program evaluation purposes, which is often done as either a funding requirement or a way to attract new funding. When you talk data with development professionals, they often think of giving history and campaign metrics. The "why not": Many organizations are struggling to collect data.

Impact 87

Impact Data NTEN Community 87

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics.

Measure 95

Measure Tips Metrics Bookmarking 95

Nonprofits Source

JULY 27, 2017

Chances are it’s the one with 19 reviews and a 3.5 Evaluate Current Keyword Ranking Opportunities. Before diving into new keywords you want to first evaluate your current rankings to uncover opportunities. Next, use a marketing analytics tool like Moz, SEMrush, or Ahrefs to dive into the site metrics.

Content 45

Content Examples Marketing Strategy 45

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

It pays to spend a few hours reviewing the demographic or “technographic” details (what people are doing online). And while surveys, focus groups and other services can give you an analysis of what your current audience is doing online, direct observation is works best. Josh Bernhoff, Social Technographics 2008 3. Measurement.

Social Media 106

Social Media Map Strategy Media 106

Bloomerang

JULY 31, 2021

Whether you are new to grants, and re-evaluating how your organization seeks out grant funding, Rachel Werner will go through what you need to know to become more grant ready. So if you have to leave early or just want to review the content, don’t worry, we’ll get all that good stuff in your hands. Rachel: Mm-hmm.

Grant 114

Grant Build Video Strategy 114

Nonprofits Source

OCTOBER 11, 2017

To a large extent, understand the market forces at play that help or hurt your chance for success; think SWOT analysis and marketing mix. Now, recall in Chapter 2: Nonprofit Marketing Strategy when we evaluated keyword ranking opportunities based on difficulty. Afterall, keywords are the backbone of SEO.

Process 98

Process Content Digital Marketing 98