How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Obvious event metrics to follow are the basics, like these: Total amount raised. Metric.

Beyond Dashboards: Business Intelligence Tools for Program Analysis and Reporting

Idealware

More than simply graphically displaying static data, they offer trend analysis, forecasting and drill-down capabilities that can dramatically expand your insight into program performance. Beyond simple reporting, BI tools allow a more comprehensive analysis of your organization’s data 1. This allows the data to be manipulated for analysis without affecting the data in the original databases. Your organization needs to have a solid strategy for evaluation in place.

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Autumn: A Time for Harvest and Reflection

Connection Cafe

Don’t limit the evaluation of your success just to dollars raised for each program. For example, you could look at evaluating the following: How many newly identified mid-level and major gift prospects have come to the forefront?

Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. Photo by Dwinton.

Reflection and Analysis: Gnomedex Real-Time Social Fundraising Experiment

Beth's Blog: How Nonprofits Can Use Social Media

I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't.

Women Who Tech: Tools and Apps to Energize your Base

Amy Sample Ward

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run.

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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. Metrics.

Drupal security, and other CMS Report comments

Zen and the Art of Nonprofit Technology

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. Making apples-to-apples comparisons of these systems was one of the most difficult analytical tasks I’ve taken on in a while (and, actually much of the heavy lifting of designing the analysis was done by Laura Quinn), and until you attempt such a thing, please be somewhat tempered in your complaints about it.

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WeAreMedia Module 6: What are the best blogs, books, and other resources to guide our thinking about Social Media Metrics, ROI, and Nonprofits?

Beth's Blog: How Nonprofits Can Use Social Media

EVALUATES community opinions/interest by how often certain posts are read or commented on. I think it would be unfair and misguided to evaluate the success or failure of a technology project based on a single financial measure. Photo by Oolong.

7 Tips for Measuring the Success of Your Blog

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Hard data points: You can get these metrics from Google Analytics.

3 Steps to Finding the Right Technology Vendor for Your Nonprofit

Everyaction

Because of these principles, the process of evaluating and deciding on investments such as technology tools can be difficult for many nonprofits, because it requires a complicated process of weighing short term costs with long term benefits, while keeping multiple stakeholders happy. Using a 1-10 scale or other similar metric may help you compare those options that fall somewhere in the middle.

My New Year's Resolution: Use Social Media Efficiently - 52 Tips

Beth's Blog: How Nonprofits Can Use Social Media

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics.

Return on Mission: A Framework to Measure Success at Philanthropic Organizations

Connection Cafe

There’s also no question that ratios can be valuable tools for evaluating charitable groups. To better understand the shortcomings of for-profit metrics as a true measure of nonprofit success , let’s take a look at how return on investment (ROI) is calculated.

Big Data and Big Benefits for YOU!

Connection Cafe

As you evaluate data analytics products, remember to keep a close eye on your institution’s objectives for implementation. The last thing you want to do is leave your organization in a state of “analysis paralysis”, imposing unrealistic expectations on you and other staff!)

TLA Profile: Death With Dignity National Center

NTEN

Gaining buy-in early on, soliciting bids and conducting an ROI analysis helped Death With Dignity National Center prioritize its top technology projects and prepare to develop metrics for evaluation.

What 5 Factors Help Predict A Future Donors’ Giving?

TechImpact

Understanding how the metrics below relate to your nonprofit will help you discern which demographics to target during your next donation campaign. Pay attention to these statistics when evaluating who your loyal donors are. Image courtesy of Nonprofit Information.

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The 5 Factors That Helps Predict Future Donors’ Giving

TechImpact

Understanding how the metrics below relate to your nonprofit will help you discern which demographics to target during your next donation campaign. Pay attention to these statistics when evaluating who your loyal donors are. Image courtesy of The Fundraising Authority.

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Two Social Media Toolkit Examples and Other Goodies

SocialFish

Social Media Metrics for Federal Agencies – new toolkit for federal agencies, which could be useful for associations and nonprofits as well. Increasingly, these tools are also being used for predictive and sentiment analysis—using the vast amount of real-time data from these social platforms to predict emerging trends and respond to them quickly (referred to as “social data”). Part 1: Social Media Metrics and Social Data: Why They Matter.

Link Love Monthly: Best of February 2010

SocialFish

Analysis Ninjas: Leverage Custom Reports For Better Insights! Corporate Blog Success Starts And Ends With Business Metrics (Jason Falls). How are you using metrics, benchmarks, and experiments to improve your Facebook presence? Tech/Analysis.

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5 Key Differentiators to Look for in Your Nonprofit CRM

Nonprofit Tech for Good

When evaluating CRM software for your nonprofit, you need to look for these five key differentiators: 1) Importance of Platform. Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? By StratusLIVE (Sponsored Post).

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Frank Barry, Guest Post: 4 Keys to Building a Successful Nonprofit Web Site

Beth's Blog: How Nonprofits Can Use Social Media

Check out: Google Analytics Maximized: Deeper Analysis, Higher ROI & You by Avinash Kaushik. As with number one and two above you get additional statistics from Add This which further helps you to evaluate the impact of your web site and how you can continue improving.

Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

Sales Ops Metrics & KPIs. As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Performance Metrics Analyses.

How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The guide below covers the key steps to running a Facebook fundraising ad campaign from start to finish, including set-up, monitoring and evaluating success after completion.

Experts Weigh-In on Nonprofit Website Design Best Practices

Connection Cafe

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. What are the most important website metrics to measure? The metrics should follow those goals.

Two Social Media Toolkit Examples and Other Goodies

SocialFish

Social Media Metrics for Federal Agencies - new toolkit for federal agencies, which could be useful for associations and nonprofits as well. Analysis of this social data is critical not just for agency communication offices—but also for program managers at every level of your organization.

Annual M&R Benchmarks Study Released

Beth's Blog: How Nonprofits Can Use Social Media

For the past 11 years, this study has gathered comparative metrics from nonprofits on email, social media, social advertising, fundraising, and web engagement. There is a quite a lot of data as well as useful analysis from M&R.

How Standardize Your Nonprofit’s Social Media Measurement: Use This Grid

Beth's Blog: How Nonprofits Can Use Social Media

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2011 Putting Principles in Action: Valid Metrics Matrix.

[Cool Social Tools] Amplifr takes your social media management to the next level

SocialFish

If it evaluates that your post doesn’t meet the requirements, it lets you add a specific version for that platform, all in the same window. Collect all social media metrics in one place.

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10 TeamRaiser and Online Marketing Tips for 2011

Connection Cafe

Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Understand the difference between metrics and analytics. Once you understand and evaluate various key metrics and corresponding benchmarks, you can use your analysis as a blueprint to think strategically about how to improve your event’s future fundraising results. This is basic segmentation developed from descriptive analysis.

How Do We Balance Measuring Outcomes with Measuring to Learn and Improve? (#SM_RE)

Beth's Blog: How Nonprofits Can Use Social Media

These are the practice indicators for measurement – for three different areas – analysis, tools, and sense-making. No matter what metrics we’re collecting, eventually we need to put them into excel and analyze them to get insights.

Nonprofit Marketing Strategy (5 Steps To Reaching Donors Online)

Nonprofits Source

Evaluate Current Keyword Ranking Opportunities. Before diving into new keywords you want to first evaluate your current rankings to uncover opportunities. Next, use a marketing analytics tool like Moz, SEMrush, or Ahrefs to dive into the site metrics.

Baseball and your Learning Organization

Gyrus

Establish the most important knowledge to obtain for improving your personnel and workforce as a whole and determine how those metrics would look, then implement them directly in your program. Baseball and your Learning Organization.

What’s in your social media measurement tool box and why?

Beth's Blog: How Nonprofits Can Use Social Media

Social media metrics mavens know that both qualitative and quantitative data is needed. Don’t wait to collect a year’s worth of data in a week. Finally, avoid getting into data collection and analysis ruts – and evaluate your approach.

Keep Calm and Write It Down: How Reflective Practice Leads To Better Results for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

One of the most valuable is to incorporate a process evaluation, capturing what actually happened as the event or program unfolded. You can always learn from documenting as an event unfolds and having a formal reflection or debrief post program or event.

Case Study: Death With Dignity National Center Applies Lessons from the Nonprofit Technology Leadership Academy

NTEN

Gaining buy-in early on, soliciting bids and conducting an ROI analysis helped Death With Dignity National Center prioritize its top technology projects and prepare to develop metrics for evaluation. Kimberlee Roth. When DWD hired Melissa Barber full-time as electronic communications specialist in 2010, the plan was to launch a full-fledged electronic communications department to oversee several technology projects.

Implementing Lean Startup in Mission-Driven Organizations

Beth's Blog: How Nonprofits Can Use Social Media

I now spend more of my time evaluating communications and digital projects so, I read with interest Lean Analytics , the book in the Lean Start up series on measuring what matters. Video streaming by Ustream.

How Does Your Nonprofit Use Data To Improve Results?

Beth's Blog: How Nonprofits Can Use Social Media

Does a lot of &# drive by&# analysis, but no monthly review of trends. In addition to weekly check-ins, the dashboard includes key performance metrics related to goals as well as more detailed metrics. Presents a report with quantitative analysis that demonstrates value.

Advancing Social Media Measurement for Foundations – Reflections & Notes

Beth's Blog: How Nonprofits Can Use Social Media

” The participants were a cross-disciplinary group and included people who work at different foundations in the areas of evaluation, communication, social media, and programs as well as people who work for nonprofits and as consultants who work in evaluation, social media, network analysis, data scientists, and others. It was also quite useful to hear and try to t ranslate different evaluation frameworks and methodologies to social media.

Using AideRSS as a blog improvement tool

Beth's Blog: How Nonprofits Can Use Social Media

Last week, I did my annual Blog ROI benchmarking and I started to noodle around with the question - How can I use AideRSS as a tool to help me evaluate engagement and improve my blog? Aide RSS wrote about measuring social engagement on a blog which that looks at a number of different metrics.

This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

To a large extent, understand the market forces at play that help or hurt your chance for success; think SWOT analysis and marketing mix. Now, recall in Chapter 2: Nonprofit Marketing Strategy when we evaluated keyword ranking opportunities based on difficulty.

A Fundraiser’s Secret Weapon: Data Analytics

Connection Cafe

Data—the capture, analysis, and use—can be overwhelming. Data and the understanding and interpreting of metrics is something I have to work hard at, because it simply does not come naturally to me. Build your case through use of insights and analysis.

Social Media Engagement: Doin’ It Well

Beaconfire Wire

To do that, you need to evaluate your posts, tweets, and conversations with standard metrics and measures. In a post entitled, “ Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value ,” Avinash dives deep into 3 new metrics your organization can use to understand your social media strategy’s success. While this is a great metric to see improving, it is best not to be at the detriment of Conversations and Amplification.

Technology & Community: Strategic Options for Building Movements

Amy Sample Ward

Metrics. Look first at your organizational metrics. How do you evaluate your programs and services? Those metrics and accompanying goals are the best resources for identifying the focus and the calls to action for your campaigns and even daily communications.

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