NTEN

OCTOBER 17, 2012

No matter what anyone tells you, it's almost impossible to measure the success of your social media campaigns by using only one measurement tool: accurate reporting relies on a suite of analytics tools (most of which are available for free) and a fair share of thoughtful analysis.

Social Media 95

Social Media Measure Policy Media 95

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Benchmarking Study by Devon Smith.

Benchmark 96

Benchmark Social Media Measure Results 96

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 29, 2016

The session not only included training tips, but modeled them during the session so that the audience interacted and practiced skills directly. We began the session by polling the audience on training experiences. This activity allowed the learner to move, engage in small group discussion, and apply analysis to the content.

Training 59

Training Train Design Tech 59

NTEN

SEPTEMBER 19, 2012

Using data to help your organization succeed in its mission involves achieving consensus on what success looks like, getting good data that helps drive decisions making, and performing good analysis so you understand what is and is not working. When you get your data, make sure you understand why things happen.

Data 90

Data Learning Analysis Social Media 90

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2015

My colleague Amy Gahran, a mobile expert, has an analysis here. By 2012, about 20% of my audience was reading my blog through a mobile interface, either tablet or smartphone. Start planning for your web design. My blog passed the test! I queried a few colleagues for advice.

Mobile 50

Mobile Test Advice Nonprofit 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. The good news is based on survey results, it seems organizations and projects are connecting through similar channels to where they see their audience connecting.

Benchmark 103

Benchmark Social Media Global Project 103

NTEN

OCTOBER 6, 2011

Content Audit & Gap Analysis: Before you dream up what new content you need , you should know what you already have. Now, your ready to do the Gap Analysis. You need to identify your website’s primary message, secondary messages, and the calls to action (what you want your audience to do). So, Content Strategy was born!

Content 83

Content Strategy Question Calendar 83

Amy Sample Ward

SEPTEMBER 20, 2010

Community Mapping helps you identify not just the various segments of your audience, but also create a clear picture of which tools/platforms are associated with those groups and which messages are best to target where. Thanks again to Allyson Kapin and the Women Who Tech team, as well as all those at NTEN who made the webinars happen!

Tools 162

Tools Tech Map RSS 162

Tech Soup

OCTOBER 2, 2017

This roundup of face-to-face nonprofit tech events includes meetups from NetSquared , NTEN's Tech Clubs , and other awesome organizations. NTEN Presents: Oregon Nonprofit Tech Roundup. Ottawa, Ontario: Review Progress on Data Analysis Projects. Sweet Briar, Virginia: Using Data to Reach Your Audience.

Netsquared 54

Netsquared United Kingdom San Francisco Tanzania 54

NTEN

OCTOBER 12, 2011

Real time analysis is not useful because it is drive-by analysis. I may start with numbers, but the process of collecting anecdotal information or stories in a structured way from your audience/stakeholders can help you generate insights about what those numbers actually mean. Do only numbers matter? And so it goes …….

Story 74

Story Data Analysis Structure 74

NTEN

MAY 25, 2011

Data is vital for powerful analysis, but at the end of the day, we're swimming in it. An earlier article posted to the NTEN blog did a great job covering data visualization generally , but what about data and places? Data and storytelling are, to quote the great American sage, Forrest Gump, “like peas in a pod”.

Map 80

Map Place Data San Francisco 80

Tech Soup

SEPTEMBER 1, 2017

This roundup of face-to-face nonprofit tech events includes meetups from NetSquared , NTEN's Tech Clubs , and other awesome organizations. Ottawa, Ontario: Review Progress on Data Analysis Projects. Portland, Oregon: NTEN Presents: Oregon Nonprofit Tech Roundup. Ottawa, Ontario: Review Progress on Data Analysis Projects.

United Kingdom 59

United Kingdom Tanzania Benin San Francisco 59

Tech Soup

JUNE 30, 2017

This roundup of face-to-face nonprofit tech events includes meetups from NetSquared , NTEN's Tech Clubs , and other awesome organizations. Phoenix, Arizona: Defining and Targeting Your Audience: Marketing for Nonprofits. Ottawa, Ontario: Review Progress on Data Analysis Projects. It will be fun — we promise!

United Kingdom 45

United Kingdom San Francisco Burkina Faso Tanzania 45

Tech Soup

AUGUST 1, 2017

This roundup of face-to-face nonprofit tech events includes meetups from NetSquared , NTEN's Tech Clubs , and other awesome organizations. Ottawa, Ontario: Review Progress on Data Analysis Projects. Phoenix, Arizona: Defining and Targeting Your Audience: Marketing for Nonprofits. Upcoming Tech4Good Events.

Netsquared 50

Netsquared United Kingdom Burkina Faso San Francisco 50

NTEN

JULY 28, 2010

Audience Overlap : Use Rapleaf to sort out what percent of your Facebook audience is also on your email list. If you have a large overlap between your Facebook and email audiences, then a whole bunch of your repeat traffic is living in the social context as well.

Social Media 67

Social Media Site Media Social 67

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

" Complaints and Celebrations: Holly Ross at NTEN described what she listens for when she puts her listening ears on for Twitter - this includes listening to people's complaints and celebrations. She later wrote more about this in a expanded post on the NTEN blog. What does all this mean anyway?

Twitter 74

Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

A few blog redesign resources I need to sink my teeth into after I share my goals, audience, etc. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Whiteboard: Why Less is More in Design. The Blog Usability Checklist.

Goal 50

Goal ROI Wiki Metrics 50

NTEN

JANUARY 22, 2009

At the heart of most issue-focused policy and research is data analysis. Connect the dots from raw source to visualization to analysis. At the most basic level, it means clearly providing links to both the underlying data tables and to your longer form analysis. Tags: NPTech data NTEN Newsletter kurt voelker.

Policy 36

Policy Data Content Share 36

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

I also contributed a chapter on the topic to NTEN's Managing Your Technology To Meet Your Mission due out by Wiley I covered the building blocks of a classic ROI process, but translated to a nonprofit context. Note that qualitative data is important - you need both to do an ROI analysis and to communicate the results.

ROI 66

ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 16, 2014

Earlier this month I co-facilitated the “ Impact Leadership Track ” at the NTEN Leading Change Summit with John Kenyon, Elissa Perry, and Londell Jackson. Her most controversial point was: “Rigorous data gathering and analysis can get in the way of effective storytelling by non-profits.”.

Analysis 123

Analysis Storytelling Data Effective 123

Beth's Blog: How Nonprofits Can Use Social Media

JULY 25, 2008

Here's the official update from the Twitter Blog and more analysis from Read/Write Web. I've analyzed my use of Twitter and its impact on my blog and I have found the latter approach to be far more effective in building an audience for my blog (RSS subscribers) and other efforts. The other "Twammers" are twitter spammers.

Twitter 50

Twitter Alternative Aggregator Nptech 50

Forum One

FEBRUARY 25, 2010

Michaela Hackner and I recently hosted a pair of NTEN webinars titled "How to Become a Facebook Rockstar." So the potential audience is huge. But how do you attract your key audiences to your small stage within an enormous music festival? Forum One's Facebook Page. click to enlarge). Get the Band Together. Be original.

Facebook 55

Facebook Social Media Widget Flickr 55

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2008

What I wonder is whether difference audiences are being reached? KM4Dev has a section devoted to Social Network Analysis process and tools. NTEN's monthly roundup of tech resources called " Things We Like " (and I'll add to "fondle.") ") Okay, now we're onto fondling APIs, google's to be exact.

Summary 50

Summary Nptech Tag Tools 50

NTEN

MAY 27, 2010

It can be a challenge to get an audience with the top leadership. Your task here is to minimize the obstacles via the development of relationships and an organizational analysis of I.T. Tags: Change Management Newsletter NPTech NTEN Planning IT Staff. that can awaken and visualize the needs. In simple terms, this is I.T.

Tech 62

Tech Org Chart San Diego 62

Zen and the Art of Nonprofit Technology

APRIL 3, 2009

Making apples-to-apples comparisons of these systems was one of the most difficult analytical tasks I’ve taken on in a while (and, actually much of the heavy lifting of designing the analysis was done by Laura Quinn), and until you attempt such a thing, please be somewhat tempered in your complaints about it. Now the security issue.

Drupal 100

Drupal Comment Report Metrics 100

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

" Allan also offers an analysis of the nonprofit micro-philanthropy applications, but says it is too early to speculate where things will be in the next 21 days or next few months. Charlene Li has an analysis of the impact. Enter one site at time based on how well the demographics fits with your targeted audience.

Director 50

Director Open Social Social Network 50

Zen and the Art of Nonprofit Technology

SEPTEMBER 27, 2006

And they likely have an order of magnatude less audience. I’d argue that it’s likely that only organizations who’s major focus is technology or media, or who are large enough, and have enough audience (like an Oxfam, or a Greenpeace) should tip toe into this territory. Good analysis.

Vlog 100

Vlog Podcast Web RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

I think NTEN is a terrific example of the rule of thirds. The key skill is pattern analysis and of course, using what you find to inform decisions or actions. Participate: Once you know what the audience is saying, the next step is to engage in a conversation with them.

Marketing 70

Marketing Blackboard Social Social Media 70

Zen and the Art of Nonprofit Technology

AUGUST 17, 2007

Is there an audience out there? I hope that information helps you in your analysis. at 6:29 am I have gone through this process many times and it all depends on several factors including where your audience is, what the technology infrastructure is, your budget and the mission-critical features you need. One last thing.

Search 100

Search Web Open Source Audio 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives.

Screencast 50

Screencast Analytics Measure Web 50

Tech Soup

APRIL 2, 2012

We'll also discuss the post-disaster operations analysis and triage processes. We'll cover the back-to-basics of successful email marketing including audience surveys and demographics, improving CTR, benchmarking yourself, open rates, and list "churn." Virtual Teams and Online Collaboration. Susan Tenby. Claire Sale.

Conference 44

Conference Technology San Francisco Disaster 44

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

I'm working on another screencast (sponsored by NTEN and SalesForce ) about the SalesForce/Google Ad Words Integration. I'd also want to do some analysis and find out what works best for keywords -- signing online petition, making donations, or both. While I want to learn more about my audience, I want to respect their privacy too.

Adwords 69

Adwords Google Game Campaign 69

Forum One

AUGUST 20, 2008

Influence Topics Audience Research Collaboration Communication Data & Visualizations Events Government Internet Strategy Jobs Online Community Performance Measurement Recommended Reading Social Media Tips & Trends Tools & Software Get Email Updates Stay in touch with Forum One Forum One Communications 2200 Mt.

Influence 52

Influence Social Media Internet Web 52

Forum One

FEBRUARY 13, 2008

Influence Topics Audience Research Collaboration Communication Data & Visualizations Events Government Internet Strategy Jobs Online Community Performance Measurement Recommended Reading Social Media Tips & Trends Tools & Software Get Email Updates Stay in touch with Forum One Forum One Communications 2200 Mt.

Influence 52

Influence Social Media Internet Web 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Remember, it's not the level , but whether it is a match to your audience. As FrogLoop blog concludes in its recent analysis of MySpace, "Social networking sites are essentially a microcosm of the internet, and hosting a profile on either is akin to managing a website. Oh, I so want a NTEN baseball cap !)

Social Network 50

Social Network Nptech Tag Network 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Spitfire’s useful SMART chart planning tool has been used by many nonprofits and was adapted for social media for nonprofits by NTEN’s WeAreMedia project several years ago. Finally, allocating time for a reflection about what worked, what didn’t based on an analysis of the data is critical.

Social Media 129

Social Media Media Social Chart 129

NetWits

APRIL 11, 2012

It’s been a few days since I returned from the Nonprofit Technology Conference (#12NTC) hosted by NTEN in San Francisco, CA. Holly and the rest of the NTEN team (including all the volunteers) did an incredible job inspiring of over 1800 people for three days. NTEN 2012 Nonprofit Technology Conference by TechSoup.

Technology 245

Technology Game NTC San Francisco 245