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Come join Benchmarks 2022! Help us map the whole year in data.

M+R

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. with data from dozens of other nonprofits to create a set of averages, trends, and key metrics. Benchmarks covers website traffic, social media, email, digital ads, SMS, fundraising, advocacy, and marketing.

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Deadline THIS Friday! Sign up for the 2022 Benchmarks!

M+R

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. with data from dozens of other nonprofits to create a set of averages, trends, and key metrics. Benchmarks covers website traffic, social media, email, digital ads, SMS, fundraising, advocacy, and marketing.

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Personal Health Data: It’s Amazing Potential and Privacy Perils

Beth's Blog: How Nonprofits Can Use Social Media

This is a graph of aggregate data from Jawbone,a wristband that people wear that tracks their steps throughout the day and their sleep patterns during the night. (h/t h/t Robert Scoble ) This aggregate data shows exactly when and how many people in the San Francisco were bolted awake by the recent Napa Valley earthquake.

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A Step-by-Step Approach to Personalization

Forum One

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. If personalization is not already part of your digital strategy, we recommend taking a gradual—crawl, walk, run—approach.

Personal 101
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Digital Adoption Survey Aims to Learn More About the Digital Divide

Care2

A new Digital Adoption Survey explores how organizations keep staff connected, from offices to virtual teams, as well as how the Internet factors into program or service delivery. Throughout this digital adoption survey, we define digital divide as any barrier that prevents people from being able to access technology.

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Integration: The Ultimate Solution for Nonprofit Data Silos

sgEngage

Nonprofit Healthcare Data Integration By aggregating data onto one accessible platform, nonprofit healthcare organizations can deliver better results through strategic growth. Additionally, this digital shift to increased data interoperability means less chart chasing and improved quality care.

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Customer Experience Plays Marketing as a Long Game

.orgSource

Prioritizes outcomes—views customer satisfaction as the significant metric of success. Digital transformation allows organizations to aggregate information across systems. Going 100 percent digital allowed us to get a 360-degree view of our constituents. Martin described the benefits like this.

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