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How Successful Nonprofits Invest, and Reinvest, in their Online Presence

Nonprofit Tech for Good

In 2017, Race Forward merged with the Center for Social Inclusion to become the nation’s largest research, advocacy and services organization devoted to racial justice. Race Forward’s digital footprint now includes four main properties, including Colorlines , a daily news site. Do you use analytics, surveys, testing, interviews?

Online 236
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Does Your Nonprofit Need a Website Revamp? How to Tell

Top Nonprofits

If your site is out of date, you’re missing out on valuable support from your visitors. Your site doesn’t engage your audience. Your site isn’t accessible. You can use the revamp process to update multiple pages or aspects to give your site a uniform, cohesive look. Your website doesn’t reflect your current brand.

Websites 115
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Announcing Our New VP of Strategy

Forum One

Steven is energized by mission-driven work and the opportunity to support organizations that are experts in their sector, from climate to policy advocacy. We design new, fresh solutions based on tested, proven approaches.” Using AI to Guide a Career Path in Government U.S. He urges clients to: “Come to us with a hard problem.

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

How many people attempted to make a donation on your website but left the site before they completed their transaction? Do more testing. Testing is a way to move from opinion to knowledge. Rather than guessing, design a test that will give you an evidence-based answer as to why one option performed better than another.

Analytics 126
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4 Steps to Breaking Down Complicated Content

Media Cause

If it’s on your proper website, not a dedicated landing page, the bounce rate might increase with other shiny objects on the site. . Test and track. First check – make sure your site is mobile-friendly. Try testing your subject lines and senders––but not all at once. First, try a new sender. as an example. .

Content 105
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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Amy recommends testing different types of posts (a bold graphical image with copy vs a link with preview image + short description, for example) to determine which ones resonate most with your audience and produce the results you're hoping for. Goal: Conversions Metric: Response Rate, Total Responses.

Metrics 100
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How to find free things: nonprofit students edition 

Candid

Two months in, I have tested many of Candid’s tools and, in the interest of helping fellow nonprofit students, I’m sharing the inside scoop on free resources that provide quality information and can support our development. . The site offers training for nonprofit staff that goes into more detail than we do in class.

Student 117