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How To Create and Optimize a Facebook Content Strategy – Advice from Alison Zarrella

Beth's Blog: How Nonprofits Can Use Social Media

The book is not only an excellent reference for many Facebook questions, but also provides tactical recommendations for an effective Facebook content, engagement, and measurement strategy. Alison will join the Zoetica Salon today and answer your nitty gritty Facebook questions. .&# I received a review copy from O’Reilly.

Advice 119
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TikTok, Reels, and Shorts: Candid’s big swing at short-form video 

Candid

We reached a higher level of engagement with short-form video content than static content. As a bonus, we also saw an overall boost in engagement with our social media profiles and other content types. Some of our top videos were just authentic conversations on topics that we knew would be valuable for our audiences.

Video 140
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Social Media Advice in Fortune Cookies

Beth's Blog: How Nonprofits Can Use Social Media

I’ve been experimenting with posting different types of content and engagement techniques on my Facebook Page this past month based on what the research says about increasing engagement. They were clever, funny, and great social media advice! I also posted off hours. Here’s a few. Sally Reed. Jack Fundly.

Advice 102
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Safer Online for Nonprofits: Practical Advice to Keep You Safe

Tech Soup

In the coming months, TechSoup will create and share content, quick tips, events, and an Internet Safety Basics Guide to help nonprofits work safer online (read TechSoup's first posts here and here !). Join the Conversation. Got more advice than you can fit in a tweet? Log in to share in the comments.

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An Offline Social Media Exercise That Improves Online Content

Tech Soup

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. Content Creation. Ask folks to think about the people in the group and what content would appeal to them.

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7 Tips To Help You Focus In Age of Distraction: Are You Content Fried!

Beth's Blog: How Nonprofits Can Use Social Media

This morning I learned a new word for information overload – “content fried” from a colleague at the Packard Foundation. It resonated. We have so much content in our professional lives. Then there’s the whole other world of organizational content that you need to consume or create to get stuff done!

Content 139
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Join the Trend: Six Ways to Discover Hot Topics for Your WordPress Blog

Byte Technology

One of the biggest obstacles bloggers encounter—whether they’re on the WordPress platform or not—is how to create content that is based on currently trending topics. Here are six ways to streamline your content ideas and make sure you’re hitting the right buttons of interest for your readers. Comment Sections. Google Trends.

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