Classy

JUNE 23, 2021

Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. Advance the mission: Align all activities and supporter experiences back to the organization’s goals and mission, with a high return on investment. Step 2: Know Which Fundraising Benchmarks to Share With Your Nonprofit Board.

Slideshare 56

Slideshare Benchmark Share Fundraising 56

Bloomerang

MAY 20, 2024

Effortlessly monitor, analyze, and act with all your critical data at your fingertips Did you know: A study by Dynamic Benchmarking and Kaiser Insights found that implementing a member engagement plan led to a 6 – 12% increase in membership renewals. See what’s happening across your nonprofit using an intuitive all-in-one dashboard.

Management 116

Management Profile Analytics Track 116

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Email fundraising response rates are down 13%. Online revenue growth has plateaued.

Benchmark 81

Benchmark Digital Report Learning 81

Nonprofit Tech for Good

APRIL 2, 2020

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5% Focusing on your conversion rate is one of the few things you can do that can truly multiply your results. 3) Engagement.

Metrics 303

Metrics Digital Marketing Retention 303

.orgSource

MAY 29, 2023

Revelio Labs’ 2023 report on the state of DEI and the impact of last year’s layoffs, found that DEI-focused roles “experienced a nearly 40% churn rate at companies engaged in layoffs, as compared to about 24% for non-DEI roles.” Articulate the Vision Writing the diversity statement can be a co-creative activity.

Associations 221

Associations Reflection Leadership Training 221

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. So what happened to open rates? Pre-MPP, we all agreed that open rate generally reflected the rate at which people were interacting with an email. Now, however, we’ve got three different open rates to think about. Make strategic adjustments?

Mail 107

Mail Spam Rate email 107

Neon CRM

NOVEMBER 17, 2023

This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission. Make it personal: Personalized messaging can lead to a 26% increase in open rates.

Strategy 98

Strategy Measure Social Media Metrics 98

NTEN

JULY 13, 2011

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

Benchmark 59

Benchmark Rate Studies Consultant 59

Whole Whale

NOVEMBER 10, 2021

App retention rates also indicate that most audiences will be churned through within months. Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ). CTR (benchmark via MailChimp ). cost per install (benchmark via AppBrain ). People spend 2.5 It’s now time to go to market.

Mobile 96

Mobile Build Benchmark Rate 96

Forum One

JANUARY 20, 2022

From website traffic to email fundraising campaigns, there are a great number of things you need to take into account to review your various communications activities. We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. Email metrics.

Metrics 73

Metrics Digital Strategy Rate 73

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. People who are active on Twitter tend to be plugged into current events and trending news. Twitter is not for every nonprofit.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data. Benchmark Data Now.

email 104

email Marketing Test Mail 104

NetWits

NOVEMBER 14, 2010

43% rated their website as very effective in meeting their strategic internet goals. 64% of organisations actively raise funds online. A ratio of 4:1 is a good benchmark: ensure that for every 4 emails you send out, you only have one that directly solicits funds. 69% use email to drive donations.

Asia 109

Asia Activities Active Activism 109

sgEngage

MAY 30, 2024

Recruiting and onboarding may have larger impacts on your ultimate retention rate than you initially realized, for instance. If you’re seeking to improve your nonprofit’s employee retention rate, start by reviewing your organization’s practices in each of the categories above and think through how they relate to retention outcomes.

Retention 91

Retention Management Tips Nonprofit 91

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. The average RoundUp App user donates $15 – $20 a month and has an 80% retention rate. But for the nonprofit, those nickels and dimes add up.

Effective 281

Effective Fundraising Nonprofit Channel 281

Care2

JANUARY 31, 2010

Interested in setting Facebook and Twitter benchmarks for your nonprofit but don’t know where to start? Check out M+R Strategic Services first Nonprofit Social Media Benchmarks Study , which includes sample research by groups such as Easter Seals, Oxfam, Human Rights Campaign, League of Conservation Voters, and more.

Benchmark 64

Benchmark Social Media Studies Media 64

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. So, what do you think?

email 52

email Rate ROI Social Media 52

NTEN

AUGUST 25, 2011

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? True Open Rate. and take action.

Rate 61

Rate Open Benchmark Mail 61

NetWits

MAY 17, 2011

So, How is your organization harnessing the power of the social web by empowering your supporters to take part in peer-to-peer fundraising activities? Organizations increase overall fundraising revenue by 40% more than industry benchmark. Fundraising emails have a 90% or greater open rate and a 25% conversion rate.

Fundraising 279

Fundraising Social Social Media Newsletter 279

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. percent response rate for subscribers donating to your cause, which on an email list of over 100,000 really adds up. donating money).

Benchmark 50

Benchmark Convio Trend Statistics 50

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Every quarter, FEP provides a new set of updates on key performance indicators like new donor acquisition rate or changes in fundraising trends and patterns.

Hype 52

Hype Research Marketing Benchmark 52

sgEngage

JANUARY 16, 2024

Emails from a real person rather than from your organization have a 27% higher open rate. According to the 2022 Blackbaud Luminate Online Benchmark Report , the annual value of a sustainer is four times greater than a one-time donor. Tell a Powerful (and Personal) Story Humans are hardwired for narrative.

Effective 77

Effective Tips Fundraising Blackbaud 77

sgEngage

AUGUST 3, 2021

The smallest company size considered in this report, 0 – 1,000 employees, had the highest overall giving and volunteering engagement rates. The overall engagement rate for companies of this size was more than 2x higher than the overall engagement rate of the largest company size, 100,000+ employees.

Disaster 96

Disaster Social North America Companies 96

3rd Sector Labs

APRIL 23, 2014

QUESTION: NTEN just held an online fundraising benchmark webinar, where they talked about email open rates being low, and organizations raising something like $17 for every 1000 emails sent. A good fundraising strategy will include multiple initiatives, each with its own communications, messaging, schedules … and success rates.

Data 133

Data Management Rate Benchmark 133

The Storytelling Non-profit

JANUARY 24, 2022

Arguably, measuring ROI on any kind of communication or marketing activity is a channel. Storytelling Tips: Create Benchmarks for Comparison One final piece of advice I’ll share about measuring the ROI on stories is to have a benchmark for comparison. Let’s do a deep dive on one example so you can see how this might work.

ROI 67

ROI Storytelling Measure Story 67

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Major gifts.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

Connection Cafe

OCTOBER 23, 2015

Open rates, click throughs, conversions, which constituents did what, who gave for the first time, who gave again….the All of this is why I am so excited for next week’s release of Blackbaud’s 2015 Luminate Online Benchmark report. Yeah, I know, there are lots of benchmarks out there. Think your file is active?

Benchmark 20

Benchmark Report Online Hints 20

M+R

FEBRUARY 4, 2021

Some groups had standout years with audience growth and response rate—due in no small part to the pandemic (think: front-line organizations like food banks). Other groups had smaller, more active lists, thanks to increasingly aggressive inactive suppression and reactivation strategies. .

Fundraising 98

Fundraising Gift Rate email 98

Get Fully Funded

FEBRUARY 22, 2022

Management and general expenses include activities that don’t map to fundraising or a specific program. What About Ratings on Sites Like Charity Navigator? Fear of getting a bad rating on sites like Charity Navigator keeps many nonprofit leaders from spending money on fundraising. Expenses related to events.

Fundraising 132

Fundraising Charity Mail Nonprofit 132

Allegiance Group

FEBRUARY 14, 2023

Additionally, retention rates for first-time donors declined from 25.3% This essential information will allow you to precisely set your donor targets and properly budget for acquisition activities. Dispelling Common Myths The 3 most common myths about direct mail acquisition are: You should expect a 1% response rate.

Mail 52

Mail Donor Strategy Files 52

Cloud 4 Good

JULY 22, 2021

Increasing website conversion rates is a perpetual priority for both higher education institutions and nonprofit organizations. Second, we must then explore Tracking Cookies: files containing anonymous data that identifies website visitors through their activity on your website. in the higher education space and only 1.0%

Rate 122

Rate Conversation Websites Track 122

Nonprofit Tech for Good

NOVEMBER 22, 2016

Algorithms, the high volume of brands, businesses, and nonprofits using social media for marketing, and slowing “Like” and “Follow” rates have lessened the power of the Big Three – unless your nonprofit has an advertising budget. Throughout 2016 Facebook, Twitter, and Instagram have seen declining engagement and reach. billion to 5.59

Technology 100

Technology Trend Social Media United States 100

Socialbrite

OCTOBER 6, 2022

As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. Your objective should always be to keep newer donors active and involved beyond their first donation. Organizations that moved to online and text campaigns via social networks seemed to fare especially well.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Care2

MAY 14, 2009

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. Email open rates declined 1% while a past study found a 3% decrease between 2006 and 2007. Email lists are continuing to grow, though the rate of growth was 17% in 2008.

Benchmark 28

Benchmark Studies Case Study Advocacy 28

Amy Sample Ward

MARCH 23, 2011

New Report: 2011 eNonprofit Benchmarks Study | NTEN – "A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study, just released at the 2011 NTC by M+R and NTEN. As it turns out, a high unsubscribe rate correlates directly with high fundraising results.

Web 105

Web New York City Lebanon Benchmark 105

Forum One

NOVEMBER 21, 2022

Through an internal compensation review, as well an external one to benchmark against market rates, we are actively evaluating our current salary structures to ensure that they are equitable across the organization. A staff-wide survey last year revealed some key priorities, including: An equity review of compensation.

Survey 57

Survey Evaluation Accessibility Practice 57

NetWits

MAY 19, 2011

Specific audience-centric communications will help you relate to individual constituents and give you the ability to track response rates based on each group. Utilize discussions boards, polls, blogs, surveys and social media to actively engage participants throughout the fundraising campaign. 4) Activate. 2) Educate.

Raise 208

Raise Relationship Tips Fundraising 208