Donor Perspective: Leveraging Charity Navigator to Benchmark deserving nonprofits

Charity Navigator

With so many different organizations to consider supporting, we’ve found benchmarking an important step in selecting the right charity to make an investment in. benchmarking charitable giving charities hot topics nonprofits Philanthropy Star Rating System

How Nonprofits Can use Charity Navigator for Benchmarking, Leading to Strategic Growth

Charity Navigator

I recently wrote two articles where I outlined our giving strategy as well as how we use benchmarking to decide which nonprofits to support.


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What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign


Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign. emails, and the average spam rate for nonprofit fundraising appeals remained high, at 20.34%. However, this was an encouraging decrease from a whopping spam rate of 36.68% in 2016.

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What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report


Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email fundraising response rates are down 13%. Email advocacy response rates are down 15%.

New Email Study Reveals Nonprofit Spam Rates Soared in 2016


The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates. EveryAction's own Email Deliverability Specialist examined email data from over 50 national nonprofits and measured them against the latest benchmarks - what he found will surprise you.

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Do You Know Your Nonprofit's Facebook Page Churn Rate?


Basically, "churn" is the term used to describe the rate at which subscribers – be they in your email lists, Facebook fans, Twitter followers, etc. Thanks to the eBenchmarks Extra on Facebook findings from our latest study, we found out: You'll need to factor both "un-likes" and "un-subscribes" into your calculation of the churn rate for your Facebook page. The average churn rate in 2010 for nonprofits in our research sample was 14%.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report


The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. boost in their conversion rates.

Don’t be Fooled by Message Open and Click-Through Rates


The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). However, the benchmark study is a tool, and like any tool, it depends on how it’s used. And that’s what the conversation should be around: constituent engagement, not open and click-through rates.

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Benchmarks Extra: Correlations


The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data. MESSAGE VOLUME AND FUNDRAISING RESPONSE RATE. We checked – and we saw no correlation between email volume and fundraising response rates.

How Benchmarking and Analytics Can Inform Fundraising Strategies

Connection Cafe

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. One way to help organize results is through benchmarking your performance against other organizations and fundraising programs.

Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

A good benchmark might be visitors who spend at least 2 minutes on your website, but of course, this can vary depending on the structure of your website. The post Easily Measure Conversion Rates by Setting Goals in Google Analytics appeared first on Nonprofit Hub. Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at.

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Benchmarks Extra: Monthly Giving


Working on our 2011 eNonprofit Benchmarks Study , we noticed something interesting when looking at year-over-year data by sector: The share of online revenue from monthly giving for International groups seemed to decline from 2009 to 2010. We theorized that while both one-time and monthly giving increased from 2009 to 2010, one-time giving for International groups grew at a much higher rate, likely due to the high number of international emergencies in 2010.

Click-through Rates, Compelling Links and Your End of Year Fundraising Appeal


Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. Making link copy compelling will have immediate effects on click through rates. The 2010 eNonprofit Benchmarks Study found that as click-through rates increased, so did conversion rates. Wondering how to get more from your holiday email appeals ?

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report


The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The organizations that participate in the Target Analytics online benchmarking group are prominent nonprofits covering a range of sectors, including animal welfare, the environment, health, human services, international relief, and societal benefit.

Live from NTC! A Sneak Peak at the 2013 Online Benchmark Report


Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. Blackbaud maintains the Blackbaud Index as well as recently published the Charitable Giving Report and the P2P Benchmark Report to provide nonprofits with the necessary insight to gauge performance, but we’re not alone. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study.

2012 Convio Benchmark Study

Connection Cafe

The sixth annual Convio Online Marketing Benchmark Index Study is now officially released. At a macro-level, we continue to see online engagement growing at a healthy rate. In fact, over the past five or six years, online fundraising has grown at a similar rate to retail e-commerce, good news for nonprofits. For a summary of trends seen in the benchmark, watch my video here. Author: Vinay Bhagat.

New Report: 2011 eNonprofit Benchmarks Study


A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study , just released at the 2011 NTC by M+R and NTEN. As it turns out, a high unsubscribe rate correlates directly with high fundraising results. And that's kind of the whole point -- and another reason you should keep an eye on your own unsubscribe rate. The first being: unsub rate > list growth rate = nobody to message.

Report release: The 2014 Nonprofit Benchmarks Study


Published today, M+R and NTEN’s 2014 Nonprofit Benchmarks Study returns for the eighth year. Even though response rates for nonprofit emails continued to slide in 2013, online giving was up as email and social media audiences and web traffic kept climbing. Key email metrics, including open rates and response rates, declined in 2013. Email open rates were down 4%. > Download the 2014 Nonprofit Benchmarks Study (and share it with your peers!)

How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

There were a number of interesting findings from the new Luminate Online Benchmark Report , released at BBCON. What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. This is actually the second consecutive year fundraising email conversion rates have declined sharply , continuing a somewhat worrisome trend.

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More Nonprofit Benchmarks

Forum One

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. percent response rate for subscribers donating to your cause, which on an email list of over 100,000 really adds up. The findings mirror many of benchmarks in the Convio report. Organizations with smaller list sizes have better response rates. Email fundraising response rates averaged at 0.13

2015 Content Marketing Report Benchmarks


Those who do rate their organizations as more effective in all areas of content marketing (43% have a verbal only strategy.). Nonprofit marketers gave higher effectiveness ratings this year to all but one of the social media platforms they use (Vimeo usage was down two percentage points). The post 2015 Content Marketing Report Benchmarks appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. The world is rife with marketing trends, techniques, and jargon.

Nonprofit Benchmark Study Shows Online Donations Increased by 13.5%


The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. This is the second consecutive year that online giving has experienced double-digit growth rates. Marketing Research Nonprofit Benchmark Studies Online Fundraising Trends This just in!

Nonprofit Benchmark Study Shows Nonprofits Are Raising More Money


Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates. According to the report, response rates on appeals declined by more than 18%. Website Traffic and Conversion Rates.

Get the 2010 eNonprofit Benchmark Study (It's Free! Also, Important)


The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers. > How are my click-through rates? Thanks to Holly and the team at NTEN -- this has been another great year of benchmarks!

Are Email and Fundraising Response Rates in a State of Decline?


Check out the data I pulled from the report that I think it worth comparing to your own organizations benchmarks. Email response rates are down, particularly around fundraising messaging. Nonprofit Benchmark Studies Online Advocacy Online Fundraising Trends

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Are Email and Click-through Rates Heading South?


It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. For example: Fundraising messaging response rates were down 11% from 2012 levels to 0.07%. Visitors who made it to a nonprofit website’s primary donation page converted at a rate of 15%.

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Think Email’s Dead? Metrics from the Online Benchmark Report Disagree

Connection Cafe

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Open rates are flat. For last several years we’ve seen a precipitous drop in email open rate. Email open rates are actually up slightly across all four email categories – donation, enews, advocacy and other (please see the report for a definition of email categories).

6 Key Insights from the Inaugural donorCentrics Athletics Benchmarking Group

Connection Cafe

Last month marked the inaugural meeting of a new benchmarking group created specifically to analyze and discuss trends in athletics giving [1]. However, participants in donorCentrics® benchmarking groups get access to data from each participating school. That was particularly useful for this setting because we could overlay information such as win-rate and schedule to discuss the impact those variables had on the fundraising trends overall. Schedule or Win Rate?

Released at the 2012 NTC Today: The New eNonprofit Benchmarks Study from M+R and NTEN


You can now download the 2012 eNonprofit Benchmarks Study , just released at the 2012 NTC by M+R and NTEN. That's just one of the fascinating bits of analytics from the " 2012 eNonprofit Benchmarks Study ". Other highlights: The advocacy email response rate increased by 28% from 2010, to 3.8%. The median nonprofit email-driven donation form had a completion rate of 17%. > Download the 2012 eNonprofit Benchmarks Study.

What We Talk About When We Talk About Open Rates


Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? What our system reports – and I suspect others, as well – is an average of averages, or what I call an "Unweighted Open Rate" (as opposed to the traditional "True Open Rate").

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Get Ready! The Luminate Online Benchmark Report is Coming and It’s BIG.

Connection Cafe

Open rates, click throughs, conversions, which constituents did what, who gave for the first time, who gave again….the All of this is why I am so excited for next week’s release of Blackbaud’s 2015 Luminate Online Benchmark report. Yeah, I know, there are lots of benchmarks out there. billion dollars raised, it’s the biggest, baddest benchmark out there. Many orgs are seeing positive growth in email conversion rates. Ok, I admit it— I’m a data dork.

Benchmarking Data You Can Use: Live from #BBCON

Connection Cafe

It’s easy to host a benchmarking session and just present data. Why benchmark? Jay Odell, Vice President of Altru at Blackbaud, discussed why benchmarking data is important. Most organizations aren’t lacking in opinions on where to focus, but benchmarking data tells you where you need to focus. Additionally, once you’ve prioritized your focus a benchmark helps you set a realistic and applicable goal. Are you using benchmarks?

2009 Nonprofit Benchmarks: How Does your Organization Measure Up?


If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action. Convio just released their latest benchmark report that examined over 500 nonprofit metrics in 15 sectors.

2012 eNonprofit Benchmarks Study Highlights Online Advocacy, Fundraising, and Social Media Metrics


The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. For example, the median growth rate for nonprofit fan pages was an impressive 70%. Overall, email open rates held steady between 2010 and 2011. In 2011, the median email open rate was 14%.

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Nonprofit Social Media Benchmarks Study


Interested in setting Facebook and Twitter benchmarks for your nonprofit but don’t know where to start? Check out M+R Strategic Services first Nonprofit Social Media Benchmarks Study , which includes sample research by groups such as Easter Seals, Oxfam, Human Rights Campaign, League of Conservation Voters, and more. Generating a high fan rate is important, since news feeds carry that activity to potential new fans.

Small is the New Big: 2009 eNonprofit Benchmarks Study Released


We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. Open rates and click-throughs are holding steady. Tags: Advocacy benchmarks email Fundraising m+r marketing metrics newsletters NPTech NTEN

eNonprofit Benchmarks Study Reveals Latest Metrics for Advocacy, Fundraising and Social Media


Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? However, it’s important to note that the 2010 fundraising response rate was actually 0.08% and fell 19% on average from 2009 to 2010.

Online Marketing Benchmark Study for Nonprofits — Webinar Series

Tech Soup Blog

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. Based on our learnings from the 2013 Online Benchmark Study, we will take a look at the metrics you should be using, beyond RFM, to inform your major gift, one-time, and sustained giving programs. Nicole McGougan is a public relations associate at Blackbaud.

Convio Nonprofit Benchmarks Are Ready

Connection Cafe

For those of you who have not seen this before, the study looked at nearly 500 nonprofit organizations’ online marketing results and compiled a series of benchmarks for evaluating fundraising, email, advocacy, and marketing success online. Web traffic growth continued for most, but at a slower rate. Registration rates dropped. The rate at which organizations converted website visitors to their email file declined to 2.12 Author: Quinn Donovan.

Pinterest Nonprofit Benchmarking with Pinerly

Beth Kanter

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. I’m looking at “counting metrics” here – and I don’t have all the details of the overall results and the rest of their strategy – nor do I have other metrics - for example referral traffic and conversion rates for donations or purchases. Have you benchmarked this data against other similar types of nonprofits?

Optimized Mobile Donations Now with Apple Pay


According to the M+R Benchmarks Reports , in 2018 mobile accounted for 48% of all traffic to nonprofit websites. Part of this can be chalked up to the conversion rates on mobile. Nonprofits reported that desktop conversion rates hovered around 21% with mobile conversion rates coming in at only 9%. Creating a seamless user experience with hassle-free payment options on donation pages is crucial to increase these conversion rates and fundraising revenue for nonprofits.

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2011 donorCentrics Internet and Multichannel Giving Benchmarking.


All Blackbaud Blogs Contact Us About Nonprofit Trends Books Research Reports Speaking 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report Posted by Steve MacLaughlin on May 31st, 2011 Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. Retention rates for online donors continue to lag offline donor trends.

The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween


Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs. Unfortunately, despite growing list sizes and an increasing average number of sends, spam rates also grew. average spam rate for nonprofit fundraising emails was 24.16%, meaning that only three quarters of sent emails even reached supporters' inboxes. This October 31 st , it’s not ghosts and ghouls that most nonprofit fundraisers are worried about.