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How to Increase Conversion Rates Using Pardot

Cloud 4 Good

Increasing website conversion rates is a perpetual priority for both higher education institutions and nonprofit organizations. The post How to Increase Conversion Rates Using Pardot appeared first on Cloud for Good.

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Benchmarks UK is here!

M+R

The first-ever Benchmarks UK supplement has hit international newsstands! Discussion of the digital space is often quite dominated by a US-centric perspective, but the kind of data we share in Benchmarks is only useful to the extent that it’s relevant to your experience.

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Donor Perspective: Leveraging Charity Navigator to Benchmark deserving nonprofits

Charity Navigator

With so many different organizations to consider supporting, we’ve found benchmarking an important step in selecting the right charity to make an investment in. benchmarking charitable giving charities hot topics nonprofits Philanthropy Star Rating System

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How Nonprofits Can use Charity Navigator for Benchmarking, Leading to Strategic Growth

Charity Navigator

I recently wrote two articles where I outlined our giving strategy as well as how we use benchmarking to decide which nonprofits to support.

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How Charity Navigator is accounting for the financial effects of COVID-19 in the Star ratings

Charity Navigator

In our commitment to make impactful philanthropy easier for all, Charity Navigator provides our objective, user-friendly rating service free of charge. Our ratings traditionally covered a nonprofit’s financial health as well as their accountability and transparency practices.

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Your journey awaits: The 2022 M+R Benchmarks Study is here

M+R

Pack your bags, lock your tray table, and fasten your seatbelt: the 2022 M+R Benchmarks Study is ready for takeoff. The full 2022 Benchmarks Study is waiting for you to explore right now (or download as a pdf so you can still check it out while in airplane mode). Read time: 2 minutes.

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12 Fundraising Email Best Practices To Drive High Response Rates

CauseVox

According to the 2021 M+R Benchmarks study , email revenue currently accounts for roughly 20% of all online revenue with a 5% increase between 2019 and 2020. Follow these 12 fundraising email best practices to ensure that your email fundraising campaign drives high response rates.

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What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign. emails, and the average spam rate for nonprofit fundraising appeals remained high, at 20.34%. However, this was an encouraging decrease from a whopping spam rate of 36.68% in 2016.

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The sgEngage Podcast Episode 213: Highlights from Blackbaud Luminate Online Benchmark Report

sgEngage

The new Blackbaud Luminate Online Benchmark Report is out, and it has some significant differences from previous years. Topics Discussed in This Episode: Background on the Luminate Online Benchmark Report. The reliability of open rates.

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What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

EveryAction

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email fundraising response rates are down 13%. Email advocacy response rates are down 15%.

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New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates. EveryAction's own Email Deliverability Specialist examined email data from over 50 national nonprofits and measured them against the latest benchmarks - what he found will surprise you.

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Do You Know Your Nonprofit's Facebook Page Churn Rate?

NTEN

Basically, "churn" is the term used to describe the rate at which subscribers – be they in your email lists, Facebook fans, Twitter followers, etc. Thanks to the eBenchmarks Extra on Facebook findings from our latest study, we found out: You'll need to factor both "un-likes" and "un-subscribes" into your calculation of the churn rate for your Facebook page. The average churn rate in 2010 for nonprofits in our research sample was 14%.

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Top Fundraising Benchmarks to Share With Your Nonprofit Board [SLIDESHARE]

Classy

Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. Step 2: Know Which Fundraising Benchmarks to Share With Your Nonprofit Board. Top Fundraising Benchmarks to Share With Your Nonprofit Board from Classy.

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

The much-anticipated 2013 eNonprofit Benchmark study was released last week. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. This follows a recent trend that email click-through rates have declined across all industries. It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based

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Benchmarks Extra: Correlations

NTEN

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data. MESSAGE VOLUME AND FUNDRAISING RESPONSE RATE. We checked – and we saw no correlation between email volume and fundraising response rates.

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Benchmarks Extra: Monthly Giving

NTEN

Working on our 2011 eNonprofit Benchmarks Study , we noticed something interesting when looking at year-over-year data by sector: The share of online revenue from monthly giving for International groups seemed to decline from 2009 to 2010. We theorized that while both one-time and monthly giving increased from 2009 to 2010, one-time giving for International groups grew at a much higher rate, likely due to the high number of international emergencies in 2010.

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). However, the benchmark study is a tool, and like any tool, it depends on how it’s used. And that’s what the conversation should be around: constituent engagement, not open and click-through rates.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. boost in their conversion rates.

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How Benchmarking and Analytics Can Inform Fundraising Strategies

Connection Cafe

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. One way to help organize results is through benchmarking your performance against other organizations and fundraising programs.

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The organizations that participate in the Target Analytics online benchmarking group are prominent nonprofits covering a range of sectors, including animal welfare, the environment, health, human services, international relief, and societal benefit.

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Nonprofit Benchmark Study Shows Online Donations Increased by 13.5%

Care2

The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. This is the second consecutive year that online giving has experienced double-digit growth rates. Marketing Research Nonprofit Benchmark Studies Online Fundraising Trends This just in!

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Click-through Rates, Compelling Links and Your End of Year Fundraising Appeal

NetWits

Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. Making link copy compelling will have immediate effects on click through rates. The 2010 eNonprofit Benchmarks Study found that as click-through rates increased, so did conversion rates. Wondering how to get more from your holiday email appeals ?

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Nonprofit Benchmark Study Shows Nonprofits Are Raising More Money

Care2

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates. According to the report, response rates on appeals declined by more than 18%. Website Traffic and Conversion Rates.

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Live from NTC! A Sneak Peak at the 2013 Online Benchmark Report

NetWits

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. Blackbaud maintains the Blackbaud Index as well as recently published the Charitable Giving Report and the P2P Benchmark Report to provide nonprofits with the necessary insight to gauge performance, but we’re not alone. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study.

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2012 Convio Benchmark Study

Connection Cafe

The sixth annual Convio Online Marketing Benchmark Index Study is now officially released. At a macro-level, we continue to see online engagement growing at a healthy rate. In fact, over the past five or six years, online fundraising has grown at a similar rate to retail e-commerce, good news for nonprofits. For a summary of trends seen in the benchmark, watch my video here. Author: Vinay Bhagat.

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Are Email and Fundraising Response Rates in a State of Decline?

Care2

Check out the data I pulled from the report that I think it worth comparing to your own organizations benchmarks. Email response rates are down, particularly around fundraising messaging. Nonprofit Benchmark Studies Online Advocacy Online Fundraising Trends

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New Report: 2011 eNonprofit Benchmarks Study

NTEN

A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study , just released at the 2011 NTC by M+R and NTEN. As it turns out, a high unsubscribe rate correlates directly with high fundraising results. And that's kind of the whole point -- and another reason you should keep an eye on your own unsubscribe rate. The first being: unsub rate > list growth rate = nobody to message.

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Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

A good benchmark might be visitors who spend at least 2 minutes on your website, but of course, this can vary depending on the structure of your website. The post Easily Measure Conversion Rates by Setting Goals in Google Analytics appeared first on Nonprofit Hub. Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at.

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Are Email and Click-through Rates Heading South?

Care2

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. For example: Fundraising messaging response rates were down 11% from 2012 levels to 0.07%. Visitors who made it to a nonprofit website’s primary donation page converted at a rate of 15%.

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Report release: The 2014 Nonprofit Benchmarks Study

NTEN

Published today, M+R and NTEN’s 2014 Nonprofit Benchmarks Study returns for the eighth year. Even though response rates for nonprofit emails continued to slide in 2013, online giving was up as email and social media audiences and web traffic kept climbing. Key email metrics, including open rates and response rates, declined in 2013. Email open rates were down 4%. > Download the 2014 Nonprofit Benchmarks Study (and share it with your peers!)

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How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

There were a number of interesting findings from the new Luminate Online Benchmark Report , released at BBCON. What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. This is actually the second consecutive year fundraising email conversion rates have declined sharply , continuing a somewhat worrisome trend.

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2009 Nonprofit Benchmarks: How Does your Organization Measure Up?

Care2

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action. Convio just released their latest benchmark report that examined over 500 nonprofit metrics in 15 sectors.

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2015 Content Marketing Report Benchmarks

TechImpact

Those who do rate their organizations as more effective in all areas of content marketing (43% have a verbal only strategy.). Nonprofit marketers gave higher effectiveness ratings this year to all but one of the social media platforms they use (Vimeo usage was down two percentage points). The post 2015 Content Marketing Report Benchmarks appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. The world is rife with marketing trends, techniques, and jargon.

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More Nonprofit Benchmarks

Forum One

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. percent response rate for subscribers donating to your cause, which on an email list of over 100,000 really adds up. The findings mirror many of benchmarks in the Convio report. Organizations with smaller list sizes have better response rates. Email fundraising response rates averaged at 0.13

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2012 eNonprofit Benchmarks Study Highlights Online Advocacy, Fundraising, and Social Media Metrics

Care2

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. For example, the median growth rate for nonprofit fan pages was an impressive 70%. Overall, email open rates held steady between 2010 and 2011. In 2011, the median email open rate was 14%.

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Get the 2010 eNonprofit Benchmark Study (It's Free! Also, Important)

NTEN

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers. > How are my click-through rates? Thanks to Holly and the team at NTEN -- this has been another great year of benchmarks!

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Nonprofit Social Media Benchmarks Study

Care2

Interested in setting Facebook and Twitter benchmarks for your nonprofit but don’t know where to start? Check out M+R Strategic Services first Nonprofit Social Media Benchmarks Study , which includes sample research by groups such as Easter Seals, Oxfam, Human Rights Campaign, League of Conservation Voters, and more. Generating a high fan rate is important, since news feeds carry that activity to potential new fans.

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Released at the 2012 NTC Today: The New eNonprofit Benchmarks Study from M+R and NTEN

NTEN

You can now download the 2012 eNonprofit Benchmarks Study , just released at the 2012 NTC by M+R and NTEN. That's just one of the fascinating bits of analytics from the " 2012 eNonprofit Benchmarks Study ". Other highlights: The advocacy email response rate increased by 28% from 2010, to 3.8%. The median nonprofit email-driven donation form had a completion rate of 17%. > Download the 2012 eNonprofit Benchmarks Study.

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Think Email’s Dead? Metrics from the Online Benchmark Report Disagree

Connection Cafe

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Open rates are flat. For last several years we’ve seen a precipitous drop in email open rate. Email open rates are actually up slightly across all four email categories – donation, enews, advocacy and other (please see the report for a definition of email categories).

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What We Talk About When We Talk About Open Rates

NTEN

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? What our system reports – and I suspect others, as well – is an average of averages, or what I call an "Unweighted Open Rate" (as opposed to the traditional "True Open Rate").

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