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Google Analytics 4 – A Continuing Story

Media Cause

Where Universal Analytics only provided metrics such as time on site, bounce rate and pages per visit as standard engagement metrics, GA4 takes a more intelligent approach. The out of the box events tracked include: Scroll rate. A lot of the metrics and reports that we’d become used to have gone or have been replaced.

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Why Major Gifts Should Drive Your 2023 Development Plan

sgEngage

Using the toolkit’s free Reflection worksheet, gather data on your current revenue streams, audience, donor retention rates, and more. Outline specific actions and the necessary budget to achieve those goals. Establish the metrics that will determine which elements work, and which offer opportunities for improvement.

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Your Guide to a Nonprofit Self-Audit of Your Marketing Plan

Get Fully Funded

What can you do to improve the metrics that matter? Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan. Check your metrics, focusing on overall numbers and growth. Consult the metrics for every site and write down three things you can do to grow your metrics.

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Why Major Gifts Should Drive Your 2023 Development Plan

sgEngage

Using the toolkit’s free Reflection worksheet, gather data on your current revenue streams, audience, donor retention rates, and more. Outline specific actions and the necessary budget to achieve those goals. Establish the metrics that will determine which elements work, and which offer opportunities for improvement.

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Amp Up Your Digital Marketing with Google Analytics

Byte Technology

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Here is a sampling of some advanced features and set-up tips that Craft recommends.

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Unlock Fans While Engaging Supporters Beyond Like, Share and Comment

Amy Sample Ward

At the same time I have watched organization struggle to engage with Facebook supporters in meaningful ways using just the actions Facebook has provided; Like, Share, or Comment. The Facebook App gives organizations dozens of nonprofit-relevant social actions to engage supporters with directly on their own Facebook pages.

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4 Strategies to Increase Donor Loyalty

Bloomerang

Do you know what your retention rates are or how to increase donor loyalty? After all, an average customer retention rate for for-profit businesses range from 54% to 84% , which is well above the nonprofit average of 43%. . Here are some action steps you can take to get started. Action Steps to Increase Donor Loyalty.

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