Get Fully Funded

MAY 9, 2022

What can you do to improve the metrics that matter? Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan. Check your metrics, focusing on overall numbers and growth. Consult the metrics for every site and write down three things you can do to grow your metrics.

Marketing 69

Marketing Guide Metrics Nonprofit 69

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Sure, many of us look at the basics—number of views, general actions taken, pass along rates etc.—but

Analytics 100

Analytics Google Digital Marketing 100

Amy Sample Ward

MAY 18, 2011

The first time I focused on DIY Community Engagement Metrics and shared lots of templates and examples. View more presentations from Amy Sample Ward. Communicating with the crowd and the community are very different but can both be really valuable for the success of your campaign or call to action. Definitions.

Difference 276

Difference Community Case Study Slides 276

Amy Sample Ward

JULY 29, 2011

Some are using tools like Twitter or Facebook to invite listeners to a post-segment conversation with reporters, moving them from a passive action (listening) up the ladder of engagement to an active action of commenting and discussion. View more presentations from Amy Sample Ward. View more presentations from Amy Sample Ward.

Social Media 178

Social Media Public Media Community 178

sgEngage

JANUARY 17, 2023

Outline specific actions and the necessary budget to achieve those goals. Establish the metrics that will determine which elements work, and which offer opportunities for improvement. Donors are in the driving seat, with a plethora of giving options distributed across a smaller sample of the population.

Gift 52

Gift Develop Measure Reflection 52

Connection Cafe

MARCH 30, 2021

Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. A Sampling of the Data from the Blackbaud Peer-to-Peer Fundraising Study. In-depth fundraising metrics to benchmark your participants against. More than 9.4 Cycling/Spinning events.

Blackbaud 48

Blackbaud Studies Fundraising Registration 48

Amy Sample Ward

MAY 18, 2011

Unfortunately, there are times when we lose focus on our ultimate goals for change and instead fixate on the campaign itself or let a concept for engagement overshadow our real calls to action. Start with Metrics. Those metrics and goals are the best resources for identifying the focus and the calls to action for your campaign.

Campaign 114

Campaign Design Impact Metrics 114

Amy Sample Ward

NOVEMBER 5, 2012

At the same time I have watched organization struggle to engage with Facebook supporters in meaningful ways using just the actions Facebook has provided; Like, Share, or Comment. The Facebook App gives organizations dozens of nonprofit-relevant social actions to engage supporters with directly on their own Facebook pages.

Comment 259

Comment Share Support Facebook 259

Amy Sample Ward

JUNE 6, 2011

View more presentations from Amy Sample Ward. I like to think of it this way: Organizations may have the research or data, the capacity and staff, to identify problems and opportunities, to build messages, calls to action and campaigns. Movement building also requires that focus on real action at the nexus of our collective goals.

Build 220

Build Community Technology Action 220

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2013

If this is your first Giving Day, keep it simple and pick the right metric. (See See this for Giving Day metrics to track your goals.). Here is a Sample Six-Month Planning Timeline to help you get started. This Sample Budget Template provides a more detailed expense breakdown and can be used to start your Giving Day budget.

Hosting 94

Hosting Foundation Question Giving 94

Amy Sample Ward

MARCH 14, 2010

View more presentations from Amy Sample Ward. Here’s 5 key steps to mapping your work towards metrics: Problem : Be as specific as possible, focus on the problems you will be addressing directly (not just changing the world). (We’ll put up more notes after the session, too!). Crowdsourcing for Social Change.

Community 207

Community Case Study Haiti Social Media 207

Bloomerang

JULY 5, 2021

Here are some action steps you can take to get started. Action Steps to Increase Donor Loyalty. Establish clear success metrics. Want More Action Tips to Increase Donor Loyalty? It also includes sample templates, worksheets, and my Creative Ways to Thank Your Donors guide with 72 ideas you can use!

Donor 141

Donor Strategy Retention Relationship 141

CauseVox

APRIL 29, 2021

They’re organized, actionable and tell a complete story of how you’re going to achieve your goals. The downloadable spreadsheet includes a sample, along with a blank template for you to use for your own plan. These strategies should also have specific metrics and/or KPIs associated with them to measure their success.

Calendar 98

Calendar Template Guide Fundraising 98

Bloomerang

APRIL 11, 2023

Here are some potential actions your followers can take to enter to win: Like and share your post. Create a feedback survey and post it to your Instagram and other marketing channels to reach the largest survey sample possible. Engage your followers even before your event by hosting Instagram contests and giveaways.

Contest 84

Contest Headline Social Media Survey 84

Whole Whale

MARCH 22, 2023

Here is a sample formula to play with for what you’re looking for: [intent] +[context]+[brand personality]+[data/template] Intent : You are a clever writing assistant that creates emails, articles, and social posts Context : This AI creates copy like XYZ company that makes paper clips for Millennials.

Ideas 52

Ideas Model Language API 52

Bloomerang

JANUARY 22, 2024

This ensures that your board will take steps and recommend actions that benefit your entire community, not just a select few. Describe how your nonprofit will handle a breach of the policy, such as disciplinary actions or removal of the individual from their position. Hold interviews.

Nonprofit 80

Nonprofit Files Policy Software 80

Top Nonprofits

NOVEMBER 3, 2021

Use buttons for calls-to-action. This enables you to get a representative sample of volunteers to ensure that you’re meeting everyone’s needs, not just a certain segment’s. And once this information has been collected, it can be studied and acted upon to create actionable solutions against downward trends in your program.

Volunteer 52

Volunteer Profile Survey Track 52

Amy Sample Ward

OCTOBER 18, 2011

Calls to Action. Most organizations have a call to action, a campaign, or a fundraising push to promote on Facebook and other social media. Facebook has just made changes that will let you do even more with the Causes application, such as promoting actions directly from a tab on your page. Metrics that Matter.

Facebook 196

Facebook Change Tutorial Plugin 196

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 12, 2010

And little did I know that Amy Sample Ward and Stacey Monk were planning one hell of a surprise party! For now, enjoy Amy Sample Ward's reflection on crowdsourcing a surprise party ! One of things I've learned about social media and doing fundraising for causes is that you will be surprised! But it is late, and time for bed!

Cambodia 94

Cambodia Rwanda Jordan Sample 94

Tech Soup

DECEMBER 13, 2013

DIY technology planning resources has good simple templates: Sample Technology Inventory , a Sample Budget for Technology Investments , and a Sample Technology Action Plan. Doing a draft technology plan or roadmap that integrates with your organization’s larger strategic plans.

Tech 59

Tech Disaster Library Sample 59

Connection Cafe

JUNE 25, 2010

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly. Measure actionable items.

ROI 51

ROI Social Media Measure Metrics 51

Care2

AUGUST 22, 2013

Note , this was adapted from the book Social Change Anytime Everywhere by Amy Sample Ward and I. What actions do you want people to take? Look for opportunities to test different calls-to-action and other key content that is important to your organization. Produce a monthly website and online engagement report of key metrics.

Online 71

Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Putting a resolution into action with baby steps is the best way to succeed. Amy Sample Ward lays out a 5 things to think about before you get into the execution of a social media strategy for the first time. Mapping Strategy to Metrics, Benchmarking, and ROI. Learn to use the tools that help you measure success.

Social Media 98

Social Media Media Tips Social 98

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Amy Sample Ward

OCTOBER 24, 2012

These plans provide a starting point that participants can put into action immediately and build upon for larger projects and plans in the organization. Topic : Strong Connections: Linking Strategy, Goals and Metrics.

Kentucky 122

Kentucky Leadership ROI Social Media 122

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

See a sample of what the stats look like here. User exposure - Actions and overall behavior relating to your Facebook Page. Total Interactions - The total interactions metric captures all of the feedback Pages receive from Facebook users. Tags: facebook guest blogging metrics nptech social media socialnetworking.

Facebook 97

Facebook Stats Los Angeles Tips 97

Forum One

MAY 4, 2010

Their report covers a lot of e-marketing campaign metrics, and attempts to really break down the differences between active subscribers of a campaign vs. users who do not take such an active role in terms of participating (e.g. Which such a small sample, it's not clear that the findings are generalizable to other organizations.

Benchmark 50

Benchmark Convio Trend Statistics 50

Amy Sample Ward

MAY 14, 2009

Moderator: Amy Sample Ward, NetSquared. View more presentations from Amy Sample ward. Use email to reach out to your constituents to let them know what you’re up to or to ask them to take action. take action: are your calls to action clear and immediately stand out. The sessions are short (only 50 minutes!)

Tools 100

Tools Tech Map Case Study 100

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? Provide them with graphics, sample posts, press releases, email templates and more. Create a featured banner with an image, graphic, and a short amount of text with the name of the campaign and the call to action. Are you funding programs or operations or both?

Guide 73

Guide Giving Campaign Social Media 73

Care2

DECEMBER 30, 2012

“People did not sign up for your list, take your advocacy action, or donate because they wanted to get more fundraising appeals in their inboxes. Instead focus on social networks as they were always intended – communities to build relationships with people and engage in discussion around the core issues you are working on.

Social Media 78

Social Media Raise Money Media 78

Care2

SEPTEMBER 7, 2012

Social Change Anytime Everywhere: Best Practices to Build a Multichannel Campaign Plan From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action.

NTC 51

NTC Minneapolis Facebook Audience 51

Connection Cafe

AUGUST 9, 2013

They send relevant content based on subscriber interests, preferences and actions. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. Test Subject Lines And Calls to Action, For Starters.

email 48

email Campaign Test Benchmark 48

Amy Sample Ward

JUNE 8, 2009

Bring your heart : Your community will know if you aren’t creating opportunities for action or support that are from the heart of your mission. Stay focused : We all create goals and benchmarks and metrics.

Change 169

Change Social Benchmark Metrics 169

Connection Cafe

SEPTEMBER 10, 2019

Based on these 10 organizations and the much larger sample size we’ve seen in 2019, here’s where the nonprofit sector is winning and losing in online fundraising. Encouraging these actions is both an art and a science. You should remind them of their impact and invite them to participate in other actions on your website.

Donation 30

Donation Online Fundraising Hunger 30

Amy Sample Ward

JUNE 17, 2010

People want to take action on things that they care about – whether it impacts them directly or not. Our “job&# is to facilitate that action and make it easier for them to participate. Inspire, empower and facilitate to take action. action oriented 5. Cost per action. From @neddotom: recap 1.

Community 132

Community Build Local Los Angeles 132

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Do you need share of voice metrics requiring vast amounts of competitive data from across the web? How are you using it to inform decision-making, action, and real-time evaluation? Please share your thoughts in the comments. There is not much value in the raw data unless you have the tools and skills to synthesize it.

Social Media 100

Social Media Channel Data Media 100

Amy Sample Ward

JANUARY 15, 2010

what about calls to action that aren’t online? A campaign (in my definition) is anything that mobilizes action. ChristinasWorld : building a network of awareness is different from campaigning: 1) campaigning is about mobilizing action toward specific objectives . Good campaigns move away from awareness 2 spur action.

Campaign 108

Campaign Org Social Media Measure 108