Bloomerang

APRIL 17, 2024

Some organizations utilize Key Performance Indicators (KPIs) to measure their goals. Donorbox defines KPIs as “a measurable value that demonstrates how effectively a nonprofit (or another type of organization) is achieving its key organizational objectives.” Think about what metrics you will use.

Data 93

Data Metrics Measure Goal 93

Amy Sample Ward

FEBRUARY 26, 2012

I am a big fan of actionable metrics. If the numbers you are tracking don’t give you an action, how valuable are they? For example, if you track just how many people come to your website, it doesn’t give you much action. Download ”See, Say, Feel, Do: Social Media Metrics that Matter” here. .

Metrics 227

Metrics Social Media Media Social 227

Association Analytics

SEPTEMBER 13, 2023

Going Beyond Basic Metrics Learning analytics goes beyond basic metrics to offer you a deeper understanding of course performance and learner engagement. Assessing Learner Sentiment Another important part of measuring the effectiveness of education programs is assessing learning sentiment.

Analytics 169

Analytics Education Program Impact 169

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.

Social Media 52

Social Media Metrics North Carolina Media 52

Association Analytics

APRIL 8, 2021

Data provides actionable insights and can give associations a navigable path to make better informed business decisions. SMART is an acronym people use to remember the five aspects of a well-articulated goal: SMART goals are specific, measurable, achievable, relevant, and time bound. Most often, you’ll use at least one measurement.

Goal 192

Goal Data Articulate Analysis 192

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. How are you tracking success?

Analytics 169

Analytics Marketing Taxonomy Module 169

TechImpact

JUNE 16, 2014

Post level data reports on the analytic behind individual posts on a page, whereas page level data measures the impact as post has on the entire page. Here are the actions that trigger post level data, and page level data. Can you, or anyone in your nonprofit identify what that means? Luckily, Tech Impact is here to help.

Metrics 170

Metrics Facebook Stats Nonprofit 170

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Uncover the step-by-step process of defining goals, selecting prompts, implementing initiatives, and measuring impact in this comprehensive guide.

Digital 299

Digital Strategy Guide Create 299

sgEngage

MARCH 8, 2024

When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult.

Benchmark 78

Benchmark Blackbaud Report Online 78

Amy Sample Ward

JANUARY 20, 2011

DIY Community Engagement Metrics. So often I find that we are too quick to say that because a website doesn’t have our domain, a tool is downloaded to our computer, or a platform doesn’t have our developers working on it that we can’t be responsible for measuring and analyzing the way we use it. Metrics Tracking. >>

Metrics 219

Metrics Community Map Template 219

Association Analytics

FEBRUARY 20, 2024

You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions. Again, remember to measure the results of these thought leadership efforts by measuring the engagement with the resources you produce.

Create 169

Create Strategy Associations Registration 169

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Whole Whale

APRIL 5, 2024

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. They can analyze the ad copy, visuals, calls-to-action, and other elements to identify best practices and adapt them to their own context.

Library 104

Library Influence Demographics Nonprofit 104

Association Analytics

MARCH 13, 2024

Once you’ve decided on how you’ll base your score, it’s time to put it into action. Start discussing what metrics will help you make overarching decisions. What metrics might be used to support creating new programs? Discuss which engagement metrics to include in executive/board reports.

Analytics 169

Analytics Associations Model Metrics 169

ASU Lodestar Center

JUNE 3, 2020

Performance measurement (PM) informs strategic decisions. To truly move the needle towards ameliorating social challenges throughout the world, we must revisit the efficacy of what has been measured and how. Use performance measurements sensitive enough to detect gradual changes so that small scale initiatives can be informative.

Measure 52

Measure Create Arizona Participatory 52

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. How to Measure Your Success Developing your social media presence as a membership engagement strategy can be measured via engagement metrics. What is a Membership Engagement Strategy?

Strategy 98

Strategy Measure Social Media Metrics 98

sgEngage

APRIL 17, 2024

Basic data sets allow organizations to take action—such as communicating with members or soliciting donors. Analyzed data—usually in the form of charts and dashboards—provides a way for you to measure your organization’s activity against past output or industry standards: it allows you to determine growth and success, or lack thereof.

Chart 76

Chart Map Data Attention 76

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2012

. ”Don’t measure the world, if you don’t have the time and resources to do so.” ” It is a key theme in our book, “ Measuring the Networked Nonprofit.” Measuring World Hunger Day – a guest post by Geoff Livingston. Is WOM referral a right metric for small acts?

Hunger 104

Hunger Measure Metrics Case Study 104

sgEngage

MARCH 19, 2024

But for innovation to thrive, you must embrace a culture where the entire nonprofit is committed to enhancing processes or strategies by transforming ideas into actionable improvements. Showcase attitudes, actions, and qualities you want your team to mirror. Focus on Your Metrics Metrics will help you translate your data into action.

Culture 79

Culture Create eBook Attitude 79

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.

Measure 115

Measure Social Media Media Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?

Attitude 97

Attitude Social Media Measure San Francisco 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

We’ll also share some some tips and frameworks for measuring engagement to improve relationships with your organization’s stakeholders. What I’m really enjoying is reading the blog posts that nonprofit tech colleagues have shared their thinking about the ladder of engagement and how to measure along it.

Measure 98

Measure NTEN Social Media Metrics 98

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. 5) Select metrics and monitor campaign performance.

Facebook 245

Facebook Fundraising ROI Virginia 245

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Photo by lecercle. Size has never mattered to us.

Metrics 112

Metrics Facebook People Measure 112

Bloomerang

AUGUST 16, 2021

If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. You know what they say about measurement, right?

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Get Fully Funded

MARCH 2, 2023

From smaller, newer nonprofits to larger charitable organizations, measuring performance is a universally shared need, especially in the realm of fundraising. But for organizations that offer direct services to constituents, such as social services nonprofits, there’s another layer of complexity— impact measurement.

Statistics 52

Statistics Stats Program Management 52

NTEN

JUNE 13, 2014

Today we’re excited to share that Matt Groch , Director of Solution Delivery at Mission Measurement , will offer a keynote called Moneyball for Social Impact, Or how I learned to stop worrying and embrace the implications of a discrete closed-loop factor analysis framework for social impact. How do we measure social change?

Measure 96

Measure Impact Chicago Metrics 96

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

Measure 99

Measure Track Model Seattle 99

Non Profit Quarterly

NOVEMBER 7, 2023

It’s a call to action for philanthropy to step up.” It’s a call to action for philanthropy to step up in this moment….We A perhaps more ambitious metric, and certainly one more difficult to measure, will be the impact of local journalism grants on democracy and civic life itself in the United States.

Local 99

Local Pledge News Support 99

Nonprofits Source

FEBRUARY 22, 2024

What actions do you want visitors to take on your site? Keep an eye on the following metrics for your site: Web traffic. This metric measures the overall visits to your site, helping you gauge the success of your outreach efforts. A high conversion rate means your calls-to-action (CTAs) are working well.

WordPress 52

WordPress Content Strategy Create 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” Public knowledge, pressure (to change policy) and action increase in strategic areas. Our foundation is viewed a valuable information source.

Measure 101

Measure Social Media Foundation Reflection 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ? What does success look like?

Hurricane 97

Hurricane Measure Social Media Pledge 97

Qgiv

APRIL 22, 2024

Your nonprofit marketing plan provides focus, structure, and measurable objectives to help you see what’s working and what needs to be changed. Creating marketing goals When creating your marketing goals, they should be SMART (Specific, Measurable, Achievable, Relevant, and Time-bound).

Marketing 52

Marketing Guide Nonprofit Channel 52

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Last week during the Salsa Conference, I was asked this very question, why is social media data important - by Adrianne Burke, of Salsa Labs, during our panel Measuring Your Social Media. Why is Social Media Data Important?

Metrics 77

Metrics Social Media Media Social 77

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. So we want to make sure that we getting conversions from our content — which, depending on the content type, is a variety of next actions.” I also use specific metrics on the channel to guide me.

Content 101

Content Measure Organization Strategy 101

Beth's Blog: How Nonprofits Can Use Social Media

MAY 31, 2013

I’ve been facilitating a peer learning group with Packard Foundation grantees during the past year with a goal of improving measurement practice for social media and based on my book, “ Measuring the Networked Nonprofit.” On a call last month, participants shared examples of their measurement tools and spreadsheets.

Social Media 112

Social Media Metrics Media Measure 112