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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

In times like this when we’re in a strong economic downturn – and there’s a lot of uncertainty – your major donors may be pausing their donations or limiting them. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality. 1) Traffic.

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What Are Recurring Donations?

sgEngage

Recurring donations are gifts to a nonprofit organization made by a donor on an ongoing basis, typically monthly. Nonprofit organizations benefit from recurring donations because they provide consistent revenue streams and help organizations maintain long-term relationships with supporters. And donors like it.

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3 Ways to Assess Donor Giving Patterns to Boost Donations

Achieve

But donors can reveal just as much information about their motivations and interests through their unspoken actions. Analyze your online giving trends and engagement metrics. An estimated $3 billion was donated to nonprofits in the U.S. Your nonprofit’s mission might be associated with a specific affinity or awareness month.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

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Enhancing Digital Storytelling

Bloomerang

For years, when nonprofits would publish digital reports with their best stories, they had to point inspired readers to a separate page to make a donation, disrupting the storytelling to fundraising pipeline. Readers can make a donation on the spot, without being directed away from the page they’re on.

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens.

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5 Mistakes You’re Making With Your Awareness Campaigns

Achieve

But when fundraising isn’t top of mind, nonprofit leaders often turn their attention to another type of activity: the awareness campaign. Awareness campaigns typically are defined as a sustained effort to educate individuals and boost public awareness about an organization’s cause or issue. interest to action.