M+R

APRIL 24, 2024

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. About a quarter of nonprofits had active peer to peer mobile messaging programs in 2023, driving event attendance, recruiting volunteers, and generating donations and advocacy actions.

Benchmark 69

Benchmark Studies Ireland Metrics 69

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

Analytics 52

Analytics Google Story Metrics 52

Association Analytics

APRIL 8, 2021

Data provides actionable insights and can give associations a navigable path to make better informed business decisions. The metrics you use to measure your progress toward a business objective are key performance indicators (KPIs). What metrics could you use to predict whether you will achieve your goals ? Engage in Analysis.

Goal 192

Goal Data Articulate Analysis 192

Nonprofit Tech for Good

AUGUST 9, 2021

That changed when LinkedIn was purchased by Microsoft in 2016 for $26.2 Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. 3) Monitor your LinkedIn Analytics. and the best way to learn is to spend an hour or so a month studying your analytics.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Amy Sample Ward

JANUARY 20, 2011

DIY Community Engagement Metrics. These goals should primarily come from the Community Map where you have two columns’ worth of goals and actions. Metrics Tracking. >> Remember – Even if you’re using google alerts and google analytics, you may not really be able to look at data over time in a critical way.

Metrics 219

Metrics Community Map Template 219

sgEngage

MARCH 19, 2024

But for innovation to thrive, you must embrace a culture where the entire nonprofit is committed to enhancing processes or strategies by transforming ideas into actionable improvements. Showcase attitudes, actions, and qualities you want your team to mirror. Focus on Your Metrics Metrics will help you translate your data into action.

Culture 78

Culture Create eBook Attitude 78

sgEngage

MARCH 15, 2024

The goal is then to turn those data insights into actionable tasks. If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Each donor action in response to your outreach produces additional data to inform your next interaction.

Measure 88

Measure Help Analysis Metrics 88

Eric Jacobsen Blog

DECEMBER 12, 2021

Pottruck 's book, Stacking the Deck , teaches readers a nine-step course of action leaders can follow from the first realization that change is needed through all the steps of implementation, including assembling the right team of close advisors and getting the word out to the wider group. Recruiting and unifying your inner team.

Change 52

Change San Francisco Teach Metrics 52

Eric Jacobsen Blog

AUGUST 6, 2017

Stacking the Deck: How to Lead Breakthrough Change Against Any Odds , is as relevant today as it was when published two years ago. That's because the pace of change in business is just as fast as it was two years ago. Pottruck offers these 14 action items for establishing the need to change and a sense of urgency.

Action 40

Action Change Articulate Test 40

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023.

Time 72

Time Metrics Analytics Adopt 72

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Create custom graphics for powerful quotes, statistics, and call-to-actions. 8) Get to know your Twitter Analytics Dashboard.

Twitter 356

Twitter Practice Social Media Nonprofit 356

EveryAction

NOVEMBER 2, 2022

Besides their impactful graphics, they provide clear and concise information about the year’s progress alongside compelling copy and analytics. This impact summary page speaks directly to supporters and gives them credit for changing lives instead of the organization alone. The American Kidney Fund.

Report 180

Report Organization PDF Tanzania 180

Amy Sample Ward

OCTOBER 18, 2011

. —– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. Calls to Action. Metrics that Matter. Remember Strategy First.

Facebook 196

Facebook Change Tutorial Plugin 196

Cloud 4 Good

DECEMBER 7, 2021

Across industries, organizations have been investing heavily to integrate analytics throughout every aspect of their company to capture a portion of the $9.5 trillion value that the McKinsey Global Institute estimates advanced analytics can enable. trillion to $15.4

Blackbaud 94

Blackbaud Report Chart Analytics 94

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. It isn’t all private or all public – it’s a continuum. Facebook’s new changes (and Google +) gives us a couple of shades of gray. .” Brand Page Changes.

Metrics 129

Metrics Facebook People Change 129

Eric Jacobsen Blog

OCTOBER 29, 2018

Pottruck 's book, Stacking the Deck , teaches readers a nine-step course of action leaders can follow from the first realization that change is needed through all the steps of implementation, including assembling the right team of close advisors and getting the word out to the wider group. Recruiting and unifying your inner team.

Change 40

Change San Francisco Teach Metrics 40

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. As nonprofits organizations, your ultimate goal is to fight for social change and mobilize people to take action. The data you should look at is: Are people taking action on your issues? Your email appeals?

Metrics 77

Metrics Social Media Media Social 77

Eric Jacobsen Blog

JUNE 20, 2019

Pottruck 's book, Stacking the Deck , teaches readers a nine-step course of action leaders can follow from the first realization that change is needed through all the steps of implementation, including assembling the right team of close advisors and getting the word out to the wider group. Recruiting and unifying your inner team.

Change 40

Change San Francisco Teach Metrics 40

fusionSpan

MARCH 15, 2022

Salesforce launched an integrated business intelligence solution with Einstein analytics in 2016. That has lead to Salesforce renaming Einstein Analytics to Tableau CRM. It works with any data, from any data source, and it will change the way your company answers critical questions”. According to Salesforce .

Analytics 52

Analytics FAQ Integration Library 52

Eric Jacobsen Blog

MARCH 8, 2019

Pottruck 's book, Stacking the Deck , teaches readers a nine-step course of action leaders can follow from the first realization that change is needed through all the steps of implementation, including assembling the right team of close advisors and getting the word out to the wider group. Recruiting and unifying your inner team.

Change 40

Change San Francisco Teach Metrics 40

Candid

MARCH 1, 2023

Ann Mei Chang, CEO of Candid, introduced the initiative—explaining the importance of having “the data to know where we stand, identify the gaps, and assess our progress.” As Cheryl emphasized: It is up to us, as leaders in the social sector, to take action and use this tool to drive meaningful change.

Demographics 98

Demographics Build Social Green 98

Eric Jacobsen Blog

JANUARY 11, 2018

Stacking the Deck: How to Lead Breakthrough Change Against Any Odds , is as relevant today as it was when published a few years ago. That's because the pace of change in business is just as fast as it was a few years ago. Pottruck offers these 14 action items for establishing the need to change and a sense of urgency.

Companies 49

Companies Change Time Articulate 49

Get Fully Funded

JANUARY 24, 2024

Data and Analytics Aside from their ease of use and cost-effectiveness, QR codes also bring another advantage: data and analytics. By examining specific performance indicators and essential data metrics, you can evaluate your marketing strategy and make adjustments to create a bigger impact. Scan location. Conversion rate.

Fundraising 59

Fundraising Evaluation Rate Gift 59

Eric Jacobsen Blog

FEBRUARY 4, 2024

To strengthen wellbeing in the workplace the book provides leaders various solutions, including a new metric to track suffering, struggling, and thriving — Gallup Net Thriving. That includes taking these actions: Make sure everyone in your organization knows their strengths. How does our work fulfill our purpose as a team?

Team 58

Team Build Ratio Measure 58

Eric Jacobsen Blog

JUNE 5, 2018

Pottruck 's book, Stacking the Deck , teaches readers a nine-step course of action leaders can follow from the first realization that change is needed through all the steps of implementation, including assembling the right team of close advisors and getting the word out to the wider group. Recruiting and unifying your inner team.

Change 40

Change San Francisco Teach Metrics 40

sgEngage

AUGUST 23, 2023

Assess website analytics. Review your site’s metrics such as time spent on each page, call to action (CTA) click-through rate, bounce rate, and conversion rates for pages such as your donation form or new patient registration page. The links in the three columns on the right change based on the answer you choose.

Websites 76

Websites Organization Tips Map 76

Eric Jacobsen Blog

MAY 6, 2017

Stacking the Deck: How to Lead Breakthrough Change Against Any Odds , is as relevant today as it was when published two years ago. That's because the pace of change in business is just as fast as it was two years ago. Pottruck offers these 14 action items for establishing the need to change and a sense of urgency.

Change 40

Change Articulate Test Leadership 40

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4? Needless to say, a lot has changed since 2005.

FAQ 58

FAQ Organization Analytics Google 58

Forum One

NOVEMBER 3, 2021

As you get started on sifting through your data reports and action items completed this year, carefully consider how you are packaging your data in the most impactful way. Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out. Analyze with actionable data in mind.

Report 71

Report Data Metrics Analysis 71

Forum One

JULY 15, 2021

This includes: Email databases Website analytics CRM systems Online giving platforms. Your email platform, for example, likely allows you to customize your messages based on: Location Topics of interest Past actions taken Other behavior history data. Utilize website analytics to inform content creation.

Personal 101

Personal Test Demographics Analytics 101

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Don’t change just for novelty’s sake. Apply those lessons.

Lesson 59

Lesson Fundraising Digital Test 59

Eric Jacobsen Blog

MAY 17, 2016

Pottruck 's book, Stacking the Deck , teaches readers a nine-step course of action leaders can follow from the first realization that change is needed through all the steps of implementation, including assembling the right team of close advisors and getting the word out to the wider group. Recruiting and unifying your inner team.

Change 40

Change San Francisco Teach Metrics 40

sgEngage

SEPTEMBER 28, 2021

The data shows Blackbaud Luminate Online customers have made great strides in engaging constituents, but new privacy changes implemented by Apple are likely only the start of a new focus on authentic email engagement through clicks and actions. This trend is unlikely to change. 1 in 40 online donors is a recurring monthly donor.

Online 92

Online Fundraising Benchmark Adwords 92

Eric Jacobsen Blog

JANUARY 13, 2016

Pottruck 's book, Stacking the Deck , teaches readers a nine-step course of action leaders can follow from the first realization that change is needed through all the steps of implementation, including assembling the right team of close advisors and getting the word out to the wider group. Recruiting and unifying your inner team.

Change 40

Change San Francisco Teach Metrics 40

Eric Jacobsen Blog

SEPTEMBER 2, 2015

Pottruck 's book, Stacking the Deck , teaches readers a nine-step course of action leaders can follow from the first realization that change is needed through all the steps of implementation, including assembling the right team of close advisors and getting the word out to the wider group. Recruiting and unifying your inner team.

Change 40

Change San Francisco Teach Metrics 40

Byte Technology

SEPTEMBER 22, 2015

Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. Creating Digital Destinations that Build Communities and Change Lives.

Demographics 100

Demographics Profile Audience Social Media 100

Candid

APRIL 13, 2021

With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into donations. A conversion is any measurable action that a visitor takes on your website. A donation, however, is one of the most costly actions a visitor can take.

Grant 98

Grant Google Problem Analytics 98