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Drones, Robots, and Farmers—Prepare Your Association to Meet Fast-Moving Technology Trends

.orgSource

To make a point about technology and its impact on the future of work, Hugh Lee, Co-Founder of Fusion Productions, told me this story: “Several years ago, we invited some young presenters who were developing cutting edge farming technology to digitalNow. These innovators didn’t consider themselves in agriculture or robotics.

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To Get Close to Members, Follow MarTech Trends

.orgSource

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. You can build more collaborative teams. Understanding members at a granular level has never been more important. We all know this, right? Of the four bullets listed above, the last two seem to be the most challenging.

Trend 221
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New Year’s Resolutions For Your Website in 2024

The MatrixFiles

What about our websites? In this Pinkcast, he talks about how to make New Year’s resolutions like a pro. Getting back to your website, what are your regrets about your website from the last year? Meet with your membership database and marketing team to map the member join process and map the journey.

Websites 272
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need.

Data 210
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Stop Looking for a Fundraising Magic Bullet

The Fundraising Authority

Do you ever find yourself, your team, or your board of directors saying things like: “If we could just get this one big grant, we’d be set for the year!”. Or, “I keep trying to set up a meeting with that big donor. Why won’t he meet with me? And it seems like a really slow way to go about fundraising. They did the work.

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Give Joy!

.orgSource

In fact, according to Gallup about 85 percent of people in the global workplace are either not engaged or disengaged. If you make kindness official by designating it as an organizational value, you can weave the threads of consideration throughout your team. Antione de Saint Exupery. How easy is that! Make Kindness a Value.

Giving 448
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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Your members can provide you with a lot of data about what they are interested in and how well your association is meeting their needs. You can glean a lot of insights about your members once you get your association on board with engagement analytics. Why Is Engagement Scoring So Important?

Analytics 169