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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. . By having a broad audience, you give Facebook scope to run these tests.

Test 325
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.

Data 210
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Member Retention Strategies For Professional Associations

Association Analytics

This is where establishing strong member retention strategies comes into play. This is critical for proper analysis and strategy refinement. Understanding why these members engage more — or digging into data around less engaged members — will help you to determine how to build effective membership retention strategies.

Retention 169
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Tests: Even MOAR donation form tests!

M+R

This is the final post of our 60 Tests in 60 Minutes series! There’s never too much optimization of the donation form in our humble opinion, so let’s dive in with two hot tests about optimizing monthly ask strings. Test 2: HSUS and the Rounded Ask The Humane Society tested if rounding their ask amounts would increase conversions.

Test 59
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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

To fortify fundraising and impact strategies, embracing emerging technologies is paramount. This article delves into the intricate process of crafting a nonprofit digital strategy, harnessing the capabilities of ChatGPT , while closely aligning with The International Social Impact Institute ® ‘s (The ISII) Digital Strategy Framework.

Digital 296
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Free online tests for career exploration

Charity Village

One great strategy to find out is to try online assessments. These tests are used to determine a person’s strengths and interests to help guide their career path. What career(s) would be a good fit for you?

Test 84
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Tests: Website imagery

M+R

This is Part Three of our 60 Tests in 60 Minutes series! We’ve been sharing some of our favorite tests—things that worked, things that didn’t, and some things we’re still curious about. Standard Header ( Control ) Graphic Header (Test ) The control version saw a higher click rate ( + 10.2% We’d love to hear from you!

Test 52