Forum One

MARCH 12, 2024

Drafting and testing. Writing multiple drafts for A/B testing on social media. We’re seeing many organizations employ AI strategies and policies that guide integrations across departments. Drafting inbound message and comment response templates. Do you often get the same questions or comments on your posts? Optimizing reach.

Social Media 81

Social Media Images Video Media 81

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? Conclusion: Try, learn, repeat.

Facebook 229

Facebook Fundraising ROI Metrics 229

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) By listening to your donors and continuously learning from their giving trends, you can make adjustments to your fundraising strategy in real time to increase your campaign’s revenue.

Gift 207

Gift Consultant Audience email 207

sgEngage

AUGUST 22, 2023

Once you have a few rough bullets, you can feed them into a generative AI tool to workshop different phrasing, even tailoring your message to donor levels. Revise the messages to fit your brand or continue to feed the AI information to narrow in on a campaign message you can carry across your platforms.

Fundraising 71

Fundraising Generation Education Feeds 71

M+R

DECEMBER 13, 2022

Testing changes to your donation form to improve conversion rates. Some tests we’ve loved recently are improving page load speed, adding additional payment options, and adding a “nudge” toward a monthly donation. Optimizing for mobile (even more than you already do). those KPIs. Imp share +90%? ROAS < $1.00 ? Frequency < 10/mo?

Fundraising 82

Fundraising America United States Track 82

Bloomerang

JUNE 1, 2022

In this guide, we’ll review the importance of year-end giving and the best strategies to use to plan a successful campaign. This gives your team time to prepare and align on strategy and timelines. You might not have experience creating a formal year-end giving strategy, or you may be looking to update your current strategy.

Guide 112

Guide Giving Nonprofit Mail 112

Whole Whale

JULY 17, 2020

While the legal details are tested and sorted out, you can still plan for the launch by testing the tool. Here’s how we see an eventual strategy for incorporating Venmo into your existing donation strategy playing out. Build a successful online fundraising strategy from the ground up. Online Course. Enroll Now.

Paypal 105

Paypal Nonprofit Tutorial Money 105

Qgiv

JUNE 6, 2023

To optimize your advertising budget, create a marketing strategy to establish the best time for your organization to use ads. A strategy will keep you on top of your marketing goals and tell you when to post your social media content for the highest impact. Use bright colors to help your post stand out from others on the feed.

Facebook 86

Facebook Guide Demographics Nonprofit 86

M+R

MAY 10, 2021

Video-first platforms like YouTube have provided auto-captioning for quite some time now, while Tiktok launched it in April of this year and Instagram is testing functionality in Stories. Many visually impaired people use a text reading software when scrolling through text-based social media feeds like Twitter. Color Choices.

Social Media 127

Social Media Accessibility Media Social 127

Saleforce Nonprofit

SEPTEMBER 29, 2021

Road-Tested Tips for Designing a Learning Program. Map out your strategy: Literally, draw your map of content and audiences on paper or a slide. Peg oversees Salesforce.org’s Trailhead editorial strategy and delivery. First, some tips for your learning program based on our experience. Where We’re Headed Next, Together.

Badge 134

Badge Lesson Celebrate Philanthropy 134

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2007

Like groups, it's free to set one up, but, if you shell out some money, you can increase the viral distribution of your Facebook Page with Facebook Social Ads which advertises the page to the news feeds. So here goes a $10 test of the Facebook ads. What would encourage you to subscribe to this blog feed?

Test 50

Test Facebook Myspace Analysis 50

Classy

JULY 30, 2021

You can help feed 100 children this month. That is where testing comes into play. Test different days and time slots to see what works well for you. Furthermore, track your email campaign performance and optimize your strategy accordingly for your ideal target audience. . One click can help [impact] provide to hundreds.

Sample 121

Sample email Campaign Fundraising 121

Nonprofit Tech for Good

APRIL 10, 2022

Using more than two hashtags is not a good growth or engagement strategy on Twitter. From big victories to little wins, focusing on the positive angle of your work is beneficial to your social media content strategy overall. Be more generous and strategic in your follow back strategy. Don’t be a #hashtag #spammer.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Amy Sample Ward

JANUARY 26, 2011

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). " Great piece from Allyson Kapin reminding readers that social media is "part of" a strategy. Twitter beta-tested a spine."

Web 180

Web Contest Philanthropy Bookmarking 180

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2011

I also tested some of the tips suggested by the research. Here’s what I learned: After Hours Posting. They also can get collapsed in the News Feed (e.g. PostPlanner seem like really good peeps and a great app; they are in my hopper to take for a test drive. I tested this here (June 1) and here (May 12).

Research 128

Research Facebook Test Studies 128

Nonprofit Tech for Good

NOVEMBER 3, 2023

Here’s an example of a personalized subject line – “[First Name], can you help feed a kid in need?” Try testing out CTAs driving to content that includes an ask instead of just asking in the initial email. Try this: Don’t just focus on the time and day that emails are sent, but test different times of the month.

Personal 323

Personal email Strategy Nonprofit 323

Tech Soup

APRIL 1, 2014

A/B testing the layout of our fundraising forms. and testing testing testing. Online Testing. I also attended a session on online testing, which made me very excited. Through online testing, we can gain insights into our audience, and make our creative work better. Always test everything.

NTC 50

NTC Marketing Digital Strategy 50

Media Cause

SEPTEMBER 1, 2022

Our social media team stays on top of the latest trends and changes to the platforms to help nonprofits build strategies to reach supporters on social media. The company confirmed this late in 2021 by emphasizing that the feed will become even more focused on video, and all video formats will merge with Reels.

Social Media 52

Social Media Trend Media Social 52

Get Fully Funded

OCTOBER 31, 2022

When the donor clicks through to the donation page, a call to action should be prominent like “Your gift helps us feed the homeless!” Test it on various browsers and on a mobile device, just to make sure. Make it part of the header or main menu so it shows up on every page. Make sure your donation process is easy and that it works.

Websites 89

Websites Giving Donation Nonprofit 89

sgEngage

OCTOBER 11, 2023

Develop an acquisition strategy for your top one or two social media channels. Every social media site uses algorithms to determine what content is displayed on a user’s feed. You can also test the use of a pop-up box to encourage giving wherever a visitor happens to be on your website. Don’t forget about your website footer.

Donor 87

Donor Social Media Websites Content 87

Forum One

DECEMBER 1, 2021

Today, with time and experience behind us, digital transformation in 2022 means deep strategy and prioritization. SEIU and Forum One working through design-thinking exercises to best approach their digitization strategy. Pilots and prototypes to test digital transformation. This approach feeds planning and prioritization.

Trend 69

Trend Digital Data Storytelling 69

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. everything before lays the foundation, everything during and after helps you improve and change your strategy. How do you use a RSS feed like a rockstar? Feed digest. take chances.

Social Media 102

Social Media Map Strategy Media 102

sgEngage

MAY 31, 2023

Four Strategies to Transform P2P Participants into Loyal Supporters You can build systems and processes from scratch to make it easier for P2P participants to become sustaining monthly donors. Explore identity and feelings : Use proposition testing; A/B test Facebook ads; conduct sentiment analysis.

Donor 76

Donor Registration Map United Kingdom 76

Achieve

APRIL 29, 2020

Tap the camera in the upper left corner of Feed (or swipe right). . Get creative, test-and-learn, make mistakes, have fun, and don’t be afraid to raise those fundraising dollars! . Erica leads the strategy and execution of all marketing initiatives at Achieve, with an emphasis on helping nonprofits tell their stories digitally.

Raise 52

Raise Time Fund Florida 52

Connection Cafe

AUGUST 29, 2017

In order to capitalize on critical moments and retain support beyond the news cycle, here are 4 key components your nonprofit marketing strategy must include: 1. Because the targeting tools allow you to strategically keep cost low, we wanted to be sure we were leveraging Facebook acquisition in our overall digital strategy.”.

Marketing 31

Marketing Strategy Social Media Channel 31

NonProfit Hub

DECEMBER 17, 2020

To people scrolling through their feed, there is no number of likes portrayed on posts. The company first tested the update in Brazil, Canada, Ireland, and Italy. The company is still testing the feature in various other countries. The company is still testing the feature in various other countries.

Business 60

Business Influence ROI Italy 60

Pamela Grow

JUNE 28, 2023

Is it time to take a step back and reevaluate your communication strategy? Test your subject lines. Is there an organization you could partner with, as Feeding America did with Mother Jones? That’s right, your lovingly crafted social media content is often met with nothing more than a virtual tumbleweed rolling by.

email 52

email Rate ROI Social Media 52

Care2

DECEMBER 12, 2011

At a minimum, test the site on iphone, ipad, and Android phone. Cross browser compatible tested – Make sure that your site loads well in all major web browsers including Firefox, Google Chrome, Safari, and yes, Internet Explorer. Feedburner will also make sure your site feed is recognized by major browsers and feed readers.

Websites 73

Websites Plugin Test Feeds 73

Care2

DECEMBER 31, 2015

Facebook has been aggressive in this convergence strategy from their acquisitions of other platforms like Instagram to their consistent roll out of new features such as the recent interest-specific news feeds. Facebook is testing this new feature, which allows people to customize their feeds by categorized topics and sub-categories.

Feeds 28

Feeds Tips Facebook News 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Several of groups serves as testers of the various ideas in my forthcoming book, Measuring the Networked Nonprofit , with co-author KD Paine. While it was a little like changing a flat tire on a moving car to test frameworks while writing the book, it was a rich learning experience.

Facebook 112

Facebook Change Profile Impact 112

Media Cause

AUGUST 9, 2021

This blog was co-written by Associate Director, Ida Perrson, and SVP of Brand + Strategy, Amy Small. The people who are part of a specific community are the experts in that field, and they should be part of the creative process, not just used to “run ideas by,” or as focus groups when we conduct user-testing.

Design 52

Design Experiment Nonprofit Collaboration 52

Care2

JANUARY 20, 2015

Let''s flashback to 2013 when Facebook announced in a blog post that they''d start autoplaying videos: Since September, we’ ve been testing a way to make videos more engaging on Facebook , and as a result we’ ve seen views, likes, shares and comments increase more than 10 percent. It''s increased 3.6x year-over-year.

YouTube 28

YouTube Video Facebook Cisco 28

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2012

Note from Beth: Your web site is your home base is the heart and soul of your content strategy. Letting them subscribe to your site content through RSS feeds or email can help them ensure they’re getting the most-update information from your organization with ease and convenience. It will give what you need to be a smart consumer.

Websites 104

Websites Social Facilitation RSS 104

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. One technique I use to get insights from my social media data is to do an analytics Rorschach Test. What insights have you gained from measuring your content strategy?

Audience 107

Audience Social Media Content Media 107

Classy

APRIL 29, 2021

Feeding America. Designs and launches new initiatives, drives organizational strategy, and helps chart the future of Feeding America. Army Traumatic Brain Injury Program, developing the Army’s brain injury prevention and treatment strategies for soldiers . Chief Strategy & Innovation Officer. Ami McReynolds.

Award 57

Award Leadership Cleveland Hunger 57

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 12, 2010

It provides a complication of nonprofit tech and social change blog feeds. Content feeds on the application include: The Zoetica Link Feed. It was a low risk experiment on AppMakr to test drive the service before selecting a vendor and to learn what was involved. The Case Foundation Blog. Great NonProfits.

Texas 95

Texas Haiti Application Hunger 95

Connection Cafe

SEPTEMBER 10, 2019

Big buttons, white space, and colored text keep Feeding America ’s mobile donation form feeling fresh and clean. 10/10 organizations in our little test made it clear why they exist on their websites. We even encourage most organizations to test higher amounts! Sharing Our Whys. This one’s exciting. Now, that’s a nudge.

Donation 30

Donation Online Fundraising Hunger 30