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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. . By having a broad audience, you give Facebook scope to run these tests.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.

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4 Unique Call-to-Actions to Test on Your Nonprofit’s Website

Nonprofit Tech for Good

Over the last six months, the top bar has resulted in 973 new contacts compared to 476 new contacts from a (now removed) popup form that appeared 20 seconds after load to non-subscribers. The red newsletter opt-in top bar on Nonprofit Tech for Good is the best-performing newsletter CTA on our website. At a cost of $13.99

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Tests: All about that SMS

M+R

Read time: 2 minutes Welcome to Part Two of our 60 Tests in 60 Minutes series! For the next few weeks, we’ll be sharing some of our favorite tests—things that worked, things that didn’t, and some things we’re still curious about. Today we’re sharing two tests from Planned Parenthood on increasing engagement in their SMS program.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Once you invest in some of these strategies, it’s important to track what works to engage with potential members. When it comes to judging what works, A/B testing – also called split testing or bucket testing – can help you compare the performance of two versions of content to see which one appeals more to viewers.

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Pop-Ups: How to Make Them Work for Your Nonprofit Website

Nonprofit Tech for Good

Like everything else, though, pop-up technology has evolved considerably, allowing you to segment, test, and optimize. Test out the options. Just as we test landing pages and emails, test the layout of your pop-ups too. Test different CTAs, different value propositions, timing, etc. Use p op-ups only on desktop.

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Digital Marketing Project Management Strategies for Driving Impact and Equity

Media Cause

Consider expanding beyond those platforms to test and reach a wider audience. Digital Marketing Project Management Strategies Various project management strategies and tools can be used to ensure the success of digital marketing campaigns. This will inform more effective strategies and build trust with your audiences.

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