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Member Retention Strategies For Professional Associations

Association Analytics

This is where establishing strong member retention strategies comes into play. Standardize retention calculation: It’s difficult to tell how strong your member base is at any given time if there’s no standardized method for counting it. This is critical for proper analysis and strategy refinement.

Retention 169
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Tests: Even MOAR donation form tests!

M+R

This is the final post of our 60 Tests in 60 Minutes series! There’s never too much optimization of the donation form in our humble opinion, so let’s dive in with two hot tests about optimizing monthly ask strings. Test 2: HSUS and the Rounded Ask The Humane Society tested if rounding their ask amounts would increase conversions.

Test 59
professionals

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. Once you invest in some of these strategies, it’s important to track what works to engage with potential members.

Create 169
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What to Do When Your Fundraising Methods Fall Flat

Get Fully Funded

It’s a horrible feeling when the tried-and-true fundraising methods that have worked in the past stop working. Even experienced fundraisers sometimes use fundraising methods that just don’t work for a particular organization or audience. You’re trying every fundraising strategy out there, running from one thing to the next.

Method 75
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Audience Research vs. Usability Testing: Which to Use When

Forum One

The most common approaches are through two research approaches: audience research and usability testing. When it comes to audience research and usability testing, the two approaches can sometimes get mixed up, because after all, aren’t our audiences using our digital platform or tool? Usability testing: Defining the experience.

Test 85
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Methods for Facilitating Innovation in Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

The curriculum was based on their “ Innovating for People ” design methods recipe book and “ taxonomy for innovation.” These are methods for developing solutions (any type) in service of people. By applying this approach to program development or strategy, your nonprofit can get more impactful results.

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What’s Your Transformational Fundraising Strategy?

Greater Giving

Based on the results of their research, they are creating new, innovative methods to present their nonprofits to the public and elevate their fundraising goals to new heights. When successful, it’s a method that hits the mark in making the donor feel they are an integral element to the success of the mission, rather than a casual participant.