article thumbnail

Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. It’s very expensive to run these kinds of tests if you’re reliant on an agency. .

Test 325
article thumbnail

Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

Building a non-profit website might be the most intimidating aspect of launching an organization. The experience people have on your non-profit website will influence what they think about you and if they think they can trust you. Experiment with photos and short videos to find the right mix that tell your nonprofit’s story.

Profit 124
article thumbnail

Video Rules: Getting Started With the New Facebook Live

Byte Technology

There was a time when live-streaming video around the globe was reserved for mega-corporations and celebrities. But now social media giant Facebook has put this exciting tool into the hands of anyone and everyone via their site, giving users the ability to broadcast videos to a worldwide audience with a couple button taps. Start small.

Video 100
article thumbnail

Preparing for Facebook Audience Targeting Changes

Media Cause

While many nonprofits use these targeting criteria for good, unfortunately, some organizations and for-profits have used these targeting capabilities to target marginalized groups and exploit specific audiences. . These changes will clearly impact non-profit organizations, but there are a few things we can do to prepare. .

article thumbnail

Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. I say this because getting a pure A/B test can be a challenge. This is not like running a subject line test in email where we can get a clear, reliable result.

ROI 67
article thumbnail

3 Tips to Create Unforgettable Moments for Donors

Bloomerang

I took my teenager there last weekend to test the magic, and it was pure delight. . Send them a video email of you thanking them or a message of thanks from your clients, staff, and/or beneficiaries just for being a part of your donor family. , and a Dole pineapple whip soft serve ice cream machine—just like at Disneyworld!

Donor 139