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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.

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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. 3) Understand Facebook Ad objectives. 4) Use broader targeting than you think.

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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. Video is a medium uniquely suited to do just that.”.

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3 Ways Nonprofits Should Utilize Video

TechImpact

Between running a nonprofit’s website, blog, and social media, not to mention working in the day to day, jumping into video seems terrifying for a lot of nonprofits. According to Comscore, 85% of people claim they watch videos online, and 39% of people claim they’re more likely to share a video over text based content.

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Infographic: Why Video Is The Best Form Of Engagement

TechImpact

Whether it be through well written content, deeply researched infographics presented in a visually stimulating way, a video, social media, or even a meme. If the title didn’t already give it away, it’s videos. Did you know that over 100 million people watch videos online each day. Image courtesy of SocialFish.

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How to Build a Story Arc for a Non-Profit Fundraising Campaign

The Storytelling Non-profit

Story arcs play an important role in non-profit narrative development. As a non-profit professional, it’s essential to come out of the weeds of individual storytelling so that you can be strategic with what you tell your audience over time. Why Non-Profits Need to Think in Story Arcs.

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How to Use Videos to Boost Non-Profit Campaigns

VolunteerMark

The post How to Use Videos to Boost Non-Profit Campaigns appeared first on VolunteerMark Blog.

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