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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot.

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The Future of Funding: Nonprofit Grant Management Software Trends

Nonprofit Tech for Good

It was a time-consuming process that was prone to mistakes, making it tough to stay organized and keep track of everything. Suddenly, tasks like applying for grants, keeping track of budgets, and reporting became simpler and more efficient. This keeps you organized and ensures you don’t miss anything crucial.

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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

Nonprofit managers can show the board (and others) that the organization has maximized efficiencies by accurately measuring the amount (and types) of resources going to marketing and fundraising activities. Network for Good offers an affordable all-in-one fundraising platform for nonprofits of all sizes. How to Best Illustrate ROI.

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Why Your Nonprofit Needs Peer-to-Peer Fundraising (and How to Use It)

Nonprofit Tech for Good

Compared with traditional fundraisers, it requires less money and resources. Since p2p fundraising is conducted online using social media, a peer-to-peer fundraising platform will not only help you run a p2p campaign effectively, it’ll also help you and your staff be more efficient. times greater than ticketed events.”.

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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

Data capabilities: Learn what metrics the tool can track, along with reporting functionality. Figure out who really needs to use the platform. Find trusted resources online that give you the ins and outs of each tool’s pricing structure. Determine what functions are essential for your organization and what are “nice-to-haves.”

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5 Tips for Community Health Centers to Transition to New Fund Accounting Software

sgEngage

Name a point of contact who sees the big picture. From the start, you want the system tracking the grants that fund multiple programs and to enjoy the ease of having all grant documentation in one electronic source. Determine the non-financial metrics you want to track. This person shouldn’t be the clerical or data entry person.

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The Synergy Of CRM And Fundraising In Education Nonprofits

Bloomerang

The key tools at your disposal—nonprofit Customer Relationship Management (CRM) systems and fundraising platforms—aren’t isolated components but complementary forces driving your mission to engage, retain, and expand your supporter base. For educational nonprofits, this synergy can make or break the success of a fundraising campaign.