What is UTM Tracking? Guidelines + Best Practices for Nonprofits
Media Cause
NOVEMBER 15, 2022
UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot.
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