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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. Why is UTM Tracking so important, and what are the benefits? How does UTM Tracking Work? UTM Tracking Best Practices. Additional Resources. Key Parameters.

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The Future of Funding: Nonprofit Grant Management Software Trends

Nonprofit Tech for Good

It was a time-consuming process that was prone to mistakes, making it tough to stay organized and keep track of everything. Suddenly, tasks like applying for grants, keeping track of budgets, and reporting became simpler and more efficient. This keeps you organized and ensures you don’t miss anything crucial.

Grant 221
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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

Nonprofit managers can show the board (and others) that the organization has maximized efficiencies by accurately measuring the amount (and types) of resources going to marketing and fundraising activities. How to Best Illustrate ROI. Any number of excellent software solutions and nonprofit tools exist to help with this kind of analysis.

ROI 342
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The Ultimate Guide to Accounting Software for Nonprofits

Nonprofit Tech for Good

Nonprofits have assets but instead of owners having equity in the balance sheet, net assets are tracked for a nonprofit. At a nonprofit, a donation must be tracked throughout the accounting process, and if the funds are restricted, supporting documentation is required to prove that the funds were only used for the stated purpose.

Software 309
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Raise the Board’s Financial IQ

.orgSource

When directors understand their role in stewarding and growing resources, keeping track of that progress becomes a lot more interesting. Only include information that is needed to see the big picture. Yes, you can get people to put down their phones and pay attention. Eliminating unnecessary details. Labeling headings clearly.

Raise 419
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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Basing decisions on what members did 10 years ago could leave you with an outdated picture and skew results in the wrong direction. As with other data processes, and depending on your association’s needs and resources, you might want to consider monthly, quarterly, and annual reviews. Keep things recent to get the most accurate data.

Analytics 169
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5 Tips for Community Health Centers to Transition to New Fund Accounting Software

sgEngage

Name a point of contact who sees the big picture. From the start, you want the system tracking the grants that fund multiple programs and to enjoy the ease of having all grant documentation in one electronic source. Determine the non-financial metrics you want to track. This person shouldn’t be the clerical or data entry person.

Fund 88