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Why Journey Mapping is so Important to Creating Amazing Member Journeys

The MatrixFiles

Some newsletters are open to the public, while others are members-only. Here’s a simple sign-up journey: Member is already logged in, goes to the sign-up form, presses the Subscribe button next to the newsletters of her choice, and gets a thank you pop-up. Individual navigates to the sign-up page, presses Subscribe.

Map 130
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Advocacy for everyone: 6 ways to help your supporters take action

EveryAction

You’ll also be able to see when supporters are opening and clicking in your emails about advocacy, making it that much easier to report on, analyze, and improve your advocacy emails over time—all of which will help you boost your impact.

Advocacy 222
professionals

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Open Challenges Harness Local Knowledge for Local Change

Tech Soup

In the last six years, Community Boost_r , ReStart Challenges , and Things Camp have used an open community challenge model. These open challenges help activists, nonprofits, journalists, techies, and community members identify, refine, build, and launch technology tools to solve pressing local and regional problems.

Local 36
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Donor Management Software: Buyer’s Guide + 16 Top Solutions

Bloomerang

In this guide, we’ll cover how nonprofits can leverage their donor management software as well as how your organization can find the best solution to solve your most pressing needs. Some of these features include: Donor profiles. Donor profiles show the history each supporter has with your organization. Constituent timeline.

Software 102
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Let it Go: When to Move on from a Major Gift Prospect

sgEngage

Exit 1: Disqualification Road Exit 2: Proposal Avenue Exit 3: The Stewardship Fork Once you know what road you’re on with a potential donor, you can decide to press the gas or to let it go and move on to a better-fit major gift prospect. There are three major exits you can take on the “Highway of Major Gift Giving.”

Gift 81
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Get Your Small Business on the Map: 4 Digital Marketing Tips

Nonprofits Source

However, they abandon the page before pressing submit. Here are a few digital marketing metrics to start collecting: Website traffic and conversions Social media engagement Email open rates, click-through rates, and conversions SEO performance As you collect and interpret this data, you should also establish a process for keeping it clean.

Map 52
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In Times of Crisis, You See Nonprofits Helping, Solving, Rebuilding

Saleforce Nonprofit

Lori Freeman, General Manager of Salesforce for Nonprofits shared with the NetHope community the newest Salesforce innovation all centered around data: Unifying and protecting data: Salesforce’s partnership with AWS focuses on building open-source integrations to automate deployment and hydration of data lakes.

Time 59