Your Nonprofit Logo is a Spark, Not the Flame
Top Nonprofits
DECEMBER 28, 2021
Think about a movie poster. If you’re walking down the street and you pass a cinema with a poster advertising a new film, you’re probably not going to look at the poster and know exactly what the movie is about. The simplicity of the McDonald’s golden arches is a great example of what’s called the “highway test”.
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