Greater Giving

DECEMBER 19, 2022

Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Fundraising ROI (Return on Investment). Key Event Metric examples to help you track your own ROI. Event Attendance Rate.

Metrics 98

Metrics Ratio ROI Sponsor 98

Nonprofit Tech for Good

APRIL 24, 2010

I have been in trainings where if I even hint that perhaps Facebook is a little over-rated, then eyes glare, people shift in their seats, and I have recollections of a few people even walking out. To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. 3) Facebook ROI is limited and often over-rated.

ROI 241

ROI Integration Question Facebook 241

TechImpact

OCTOBER 2, 2014

According to a recent study conducted by Blackbaud , only 25% of nonprofits have a defined content marketing strategy, and only 26% of respondents would rate themselves as conducting an effective content marketing strategy. Email marketing ROI is around 4,300%. YouTube has the highest engagement rate, and the lowest bounce rate.

Stats 226

Stats Content Marketing Change 226

Qgiv

DECEMBER 15, 2021

We put together some charity donation form best practices to help you raise more money for animals! Here are some key things you’ll want to include when trying to raise money for animals. That’s almost double the average donor retention rate of 46%! . Using Storytelling in Your Appeal . We already know they work! .

Raise 52

Raise Donation Money Practice 52

Candid

AUGUST 18, 2021

But when looking at the bigger picture, even more valuable benefits become clear: Higher conversion rates through better-targeted donor lists. Altogether, these benefits mean healthier fundraising ROIs, efficient campaign planning, and more time for building donor relationships. . Reduced overhead costs of broad fundraising outreach.

Course 130

Course Fundraising Analysis Mail 130

Get Fully Funded

FEBRUARY 22, 2022

But you have to spend some money on running your nonprofit. You may find yourself spending money on the tech tools. For your small organization to thrive, you have to spend money on fundraising. You can’t raise the kind of money you need for free. And fundraising. The training. The print collateral. The postage.

Fundraising 132

Fundraising Charity Mail Nonprofit 132

NTEN

JUNE 29, 2011

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. This action rate bests both Care2 and Change.org. How's that for ROI? For us, it's also a critical source for advocacy.

ROI 94

ROI Facebook Advocacy Social Media 94

Nimble AMS

APRIL 6, 2022

During COVID-19 and in the wake of early teacher retirements, Matt Walker, Director of IT, explained that MSTA’s retention rate was declining. Thankfully, with the help of auto-renewing memberships, the retention rate is back on the rise. Using connected solutions can benefit your association by saving you time and money.

Associations 123

Associations Retention Analytics Missouri 123

Kindful

NOVEMBER 22, 2021

Metric 2: Response Rate. The second metric that I review is the campaign’s Response Rate. What I mean by that is to only compare this Response Rate to the Response Rate of other acquisition campaigns run during the same time period. . Have you noticed that you’re seeing a declining response rate?

Results 62

Results Action Metrics Rate 62

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). Video is cool, but it is also expensive (in time and money). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources.

Video 139

Video Communication Strategy Stats 139

Volunteer Hub

MARCH 26, 2021

These benefits include saved time, money, and resources. The steps you take to engage volunteers have the potential to positively or negatively impact retention rates. In VolunteerHub, reports can be generated quickly and used to evaluate volunteer trends, activity, preferences, and ROI. Return on Investment (ROI).

Volunteer 54

Volunteer San Diego Case Study ROI 54

sgEngage

FEBRUARY 4, 2022

With this information, they can build strong gift officer portfolios, ensure expensive marketing like direct mail is going to the best prospects, and increase response rates with segmented lists and personalized content. See how The Houston Zoo saw a 373% increase in ROI. . Data Intelligence and Your Organization’s Future .

Data 91

Data Houston Classes Analytics 91

Nimble AMS

MAY 17, 2022

The number of job openings has been on the rise since the pandemic and continues to outpace the rate of new hires. Ineffective tech can also cost your organization money and employees. “No Adopting Nimble AMS can transform your staff’s work experience, increase association ROI, and boost member value.

Technology 140

Technology Literacy Associations Retention 140

Classy

JULY 7, 2021

Here’s what you’ll take away: ROI proof points for digital wallets and ACH in the donation process. Conversion Rates Increase. If your organization could increase your mobile conversion rate, wouldn’t you? . “ After adding a digital wallet option to our donation pages, we saw our conversion rate for mobile donors double.

Process 78

Process Donation Giving Digital 78

Whole Whale

AUGUST 19, 2021

Full disclosure, I have purchased and used email lists in the distant past and have NEVER seen any ROI from the tactic. The math doesn’t add up… The cost of messaging a cold audience that doesn’t know your brand at a rate of $6 per CPM can be beaten by almost any thoughtful social ad targeting that will have much better measurement.

email 96

email Spam Linkedin Relationship 96

AccelEvents

JUNE 16, 2021

Use these tips to help you prepare for budgeting unknowns, capitalize on your event ROI, and set your event on the right track. . You can try to account for the differences with emergency funds or expect this when calculating the estimated ROI. . Re-evaluate Your Event Budgeting Goals To Identify Areas For Saving Money.

Tips 89

Tips ROI Registration Goal 89

NetWits

MARCH 8, 2012

Most nonprofits need to raise money to survive. 148,000 in prize money contributed by five foundations. Additionally, 58 percent of nonprofits recruited new donors, a theme that seems to be true for all online fundraising, and 96 percent of surveyed donors said they would give more money in the future to participating nonprofits.

Social Media 200

Social Media Raise Washington Online 200

Bloomerang

SEPTEMBER 7, 2021

Because the anticipated ROI at this point is modest, smart awareness-building strategies are broad brush and relatively inexpensive. Again, the anticipated ROI at this point is modest so the selected strategy should be equally modest. — Michael Gerrity, Return on Investment in Fundraising: Using ROI to Your Advantage.

Analysis 137

Analysis Benefit Ratio Fundraising 137

Tech Soup

MAY 16, 2017

Here are some pointers on how to make the case that tech purchases save organizations money over the long term. In the larger IT world, the tool for doing this is an ROI analysis or return on investment case. How to Make an ROI Case. An ROI analysis is a decision-making document for any IT purchase.

Technology 60

Technology Adobe ROI Analysis 60

Neon CRM

AUGUST 18, 2023

This might include reaching a certain fundraising amount or achieving specific metrics like email open rates or donation page conversions. Direct Mail Email Events In one 2022 study , traditional direct mail sent in a letter-sized envelope resulted in a 112% ROI. Measurable: Ensure your goal is measurable to track progress and success.

Guide 52

Guide Fundraising Mail Metrics 52

Byte Technology

NOVEMBER 18, 2015

Here, Haydon gives five ways to truly optimize your email campaign and ensure your organization reaches that $40-$1 ROI—and perhaps even surpasses it. Salsa also reports that individualized emails get increased open rates upwards of 244 percent, and by making a personal connection to the email recipient you make them feel valued.

email 100

email Campaign Effective Fundraising 100

Association Analytics

FEBRUARY 14, 2022

This will save time and money. By sending messages at the right time to the right people, you’ll see upticks in open and click-through rates because they are receiving relevant content that they care about. This will drive adoption of being a data-driven organization. This will help increase membership and revenue.

Analytics 169

Analytics Language Associations Case Study 169

Nonprofit Tech for Good

NOVEMBER 29, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. Have you been able to use these tools to raise money online? Our videos enable us to educate the public while entertaining them.

Social Media 254

Social Media Interview Examples Media 254

Get Fully Funded

MARCH 2, 2023

For example, a nonprofit offering services to the formerly incarcerated may analyze recidivism rates and tweak its programs to offer improved counseling and intervention solutions. You could calculate this metric as a percentage to get a better understanding of the rate of undesirable behavior from constituents after involvement in a program.

Statistics 52

Statistics Stats Program Management 52

NonProfit Hub

MAY 17, 2021

. “Rather than forcing a trade-off between making money and doing good, shared value encourages business innovations that increase profits by contributing to social progress.” ” Peter Ross | How to Measure the ROI of Your Marketing Strategies. Web-to-Lead Conversion Rate. Lead-to-Sale Conversion Rate.

Causes 56

Causes Time ROI Influence 56

Bloomerang

APRIL 6, 2021

Your team likely spends countless hours planning events and campaigns in order to raise money for programs and projects that will further your cause. . If, for example, your audience historically has an exceptionally low text-to-give response rate, you might consider sticking to email, social media, and direct mail strategies.

Mail 62

Mail Channel Strategy Fundraising 62

Connection Cafe

MARCH 15, 2021

By leaning into your staff members’ desire to learn by implementing virtual training courses, you can see benefits such as: Improved Staff Retention Rates. Increased Fundraising ROI. Improved Staff Retention Rates. Increased Fundraising ROI. When you train individuals to be better fundraisers , you’ll raise more money.

Training 44

Training Train Virtual Course 44

Nonprofit Tech for Good

DECEMBER 28, 2010

Every full time staffer we have on the Emerging Media team has been paid for by raising money on social networks. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. In terms of ROI, social media has grown our email file and we’ve raised significant money on social networks.

United States 236

United States Social Media Interview Examples 236

Everyaction

MAY 24, 2018

There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI. Using an out of date email list.

Benchmark 62

Benchmark Digital Trend Report 62

Everyaction

MAY 2, 2018

To build a persuasive case, focus on the ROI that you will receive from upgrading your technology, and bring evidence and concrete examples to prove your point. Beyond saving time and money, highlight the capacity and capabilities that new technology will add to your program.

Tools 54

Tools Fundraising Proposal ROI 54

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. If money is an issue (isn’t it always?),

Social Media 119

Social Media Channel Difference Media 119

DNL OmniMedia

MAY 13, 2021

If your mission is clear, it provides your donor with a tangible idea of where their money is going. If you allow your donor to understand how their money is being spent, it brings the impact full circle. In doing this, you leverage the data your CRM produces in order to maximize your campaign’s productivity and conversion rates. .

Mail 52

Mail Integration Digital Strategy 52

Care2

AUGUST 28, 2013

I''ve seen clients make their money back on their investments with Care2 in as little as three months, or as long as four years. I use a basic Breakeven/ Return On Investment (ROI) calculator that I built. It’s based on net cost per email address, average projected email response rate, and average projected gift.

email 77

email Fundraising Rate ROI 77

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2020

Artificial intelligence is providing enormous labor-saving help to fundraisers, helping them research prospects, talk to donors, and increase retention rates. AI can increase online donor conversion and retention rates. AI holds great promise for fundraisers to raise more money in an efficient way while improving the donor experience.

Benefit 65

Benefit Fundraising Retention Conversation 65

AccelEvents

SEPTEMBER 1, 2021

You might find that you save money with an event platform and therefore, you may have more room for marketing than you initially thought. . Identify how useful your event technology will be and where it can save you money ( i.e., ticketing , integrated fundraising, sponsorship ideas, digitization for trade shows, analytics).

Marketing 105

Marketing Virtual Sponsor Social Media 105

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Higher Conversion Rates = Raising More Money. If you're not already an EveryAction user, here's 50 reasons to make the switch today. #1.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

DNL OmniMedia

MAY 25, 2022

Are certain pages seeing a high bounce rate? Website Conversion Rate. Website conversion rate describes how successfully your website turns visitors into actual supporters. Email Open Rate. Email open rate describes the percentage of recipients that actually open your emails. Email Click-Through Rate.

Analytics 52

Analytics Org Adwords Metrics 52