Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Having this data will help you make business decisions based on trends or actual performance. How are you tracking success?

Analytics 169

Analytics Marketing Taxonomy Module 169

Top Nonprofits

MARCH 12, 2021

Just like last year, common solutions to this year’s problems emerge in the form of fundraising trends. We’ve been paying attention to these developing trends, and have compiled them here for you. Consider adding direct mail appeals alongside your mobile strategy to capture a wider audience and boost your conversion rates.

Trend 98

Trend Campaign Fundraising Mobile 98

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Including links, of course, also helps increase traffic to your website. Twitter can be mean.

Twitter 350

Twitter Practice Social Media Nonprofit 350

Achieve

JUNE 1, 2023

Analyze your online giving trends and engagement metrics. Make sure your online donation form is easily accessible on your social media pages and website so supporters can give at the moment of inspiration. Assess metrics such as your email open rate or online donation rate to measure your success.

Donation 52

Donation Donor Giving Demographics 52

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals. Predictive Analytics: This is the practice of using trends from past data to anticipate future outcomes.

Analytics 52

Analytics Org Adwords Metrics 52

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. For example, look at your Google Analytics to give you an understanding of your website traffic and referrals. What are your bounce rates, time spent on site, etc? Social Networking Trends Web 2.0' Your email appeals?

Metrics 77

Metrics Social Media Media Social 77

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Users that pay for Apple’s iCloud service will have additional privacy options including the ability to give websites a “fake” email address and have the emails forwarded to their real one.

email 104

email Marketing Test Mail 104

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). These metrics provide a comprehensive, bird’s eye view of your organization’s fundraising and outreach efforts that you can use to craft a new strategy. The characteristics of your donor base.

Giving 119

Giving Retention Metrics Demographics 119

sgEngage

APRIL 10, 2023

For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors. Your website.

Demographics 74

Demographics Retention Donor Research 74

Neon CRM

AUGUST 24, 2023

Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. Let’s take three different trends reports and outline how to use them to optimize your fundraising strategy. How to use it : Your organization should be prioritizing donor retention rates as part of its operations.

Hype 52

Hype Research Marketing Benchmark 52

DipJar

SEPTEMBER 12, 2022

Overlooking important trends. Overlooking important trends. Start by doing social media research to find the right platform for your organization and consider those most trending among other nonprofits, including: . Nonprofit marketing content comes in many forms, from videos and emails to flyers and website pages.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Nonprofit Tech for Good

APRIL 3, 2022

Creating a page with 3-5 CTAs on your website could be a great tool for engagement. Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be aware of key accomplishments, metrics, testimonials, and milestones. Is the donor renewal rate low?

Fundraising 344

Fundraising Mail Law Donation 344

Classy

JULY 28, 2021

Our latest report, The State of Modern Philanthropy 2021 , elevated data trends from over 4,800 nonprofits to consider when establishing a modern donation experience. Desktop visitors may already be familiar with your cause, which could account for the higher donation rate we see. See What’s New In Fundraising.

Experiment 93

Experiment Donation Ideas Create 93

Bloomerang

JUNE 1, 2022

Most of the communication at this point will happen online via e-mails, social media, and your website. Supplement your email and direct mail appeals with social media posts and website updates. Optimize your website for year-end giving. Round up metrics such as your: Fundraising total. Direct mail response rate.

Guide 110

Guide Giving Nonprofit Metrics 110

Qgiv

JANUARY 24, 2024

As mentioned above, a lot of this work is done online, in this case through your social media presence, email campaigns, and website traffic. What feedback have you received from your donors about your website, past events, or donation forms? Event attendance rate: Are your events sold out or are you still searching for more attendees?

Practice 52

Practice Strategy Guide Fundraising 52

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Were there any patterns or trends in their behaviors (e.g., When the entire donor journey is addressed in your plan, conversion rates for donor acquisition are much stronger. Launch your campaign.

Fund 52

Fund Donor Strategy Search 52

sgEngage

JANUARY 30, 2024

According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics. You can use this information to identify trends and patterns in donor sentiment.

Tools 86

Tools Donor Fundraising Survey 86

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The report explains, “After years and years of steadily increasing online revenue, including record-breaking 2016 and 2017 gains for many nonprofits, suddenly that trend line flattened out.

Benchmark 81

Benchmark Digital Report Learning 81

Nonprofit Tech for Good

DECEMBER 28, 2010

Website: HumaneSociety.org. I identified a trend forming with social networking, and set up our very first profile. Everything we do online (our website, email program, advertising, social) is tied to our goals of advocacy and fundraising, or some other kind of lead generation. Name: Carie Lewis. Blog: hsus.typepad.com.

United States 236

United States Social Media Interview Examples 236

BoardAssist

MAY 10, 2016

What are the trends that are going to impact your nonprofit in 2016? Top 10 Fundraising Trends and Predictions for 2016. Educating their leadership and board members in this important new metric. The trends are undeniable. See Kivi’s Nonprofit Communications Trends Report. This trend is gathering strength.

Trend 40

Trend Fundraising Philanthropy Social Media 40

Nimble AMS

MAY 5, 2022

A donation microsite is a small, self-contained website that focuses on your fundraising campaign. You can also launch the site and take it down as needed – separately from your association’s website. . For example, you can set one up for a fundraising event.

Associations 121

Associations Effective Tips Fundraising 121

Achieve

SEPTEMBER 8, 2020

virtual fundraising has been trending. Outside of having a well-designed website and an active social media presence, the nonprofit sector has largely stuck to traditional methods to plan fundraising events. . Research trends in event technology. . Your website. take a look at engagement metrics.

Virtual 52

Virtual Tech Tips Fundraising 52

DNL OmniMedia

JUNE 28, 2023

For example, eCardWidget’s guide to donor retention explains how trends in donor data can reveal which donors are at risk of lapsing. Along with these main segments, you can create groups of donors based on trends you see in online engagement data. Then, analyze how much of your website traffic comes from your social media account.

Platform 52

Platform Donor Online Social Media 52

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. And while I’m usually able to offer some general guidance, nonprofit website design best practices have never been my area of expertise. What are the most important website metrics to measure?

Design 35

Design Websites Practice Philadelphia 35

Connection Cafe

JULY 11, 2013

Nonprofits have begun to adapt, with many planning/creating mobile-optimized websites. Here are a few mobile trends that will begin to impact nonprofits : Mobile SEO. Questions like: What are your mobile donation form conversion rates? What are your email click-through rates on mobile devices? One more thing worth noting.

Mobile 42

Mobile Trend Analytics Search 42

NetWits

NOVEMBER 11, 2010

Pay attention to this trend and start reviewing your email content with an eye for length. Remember, if you’ve got more to say you can always provide links to content on your website. Not even a link to their website. Third , get into the habit of reviewing the metrics. No Call to Action. This one kills me.

email 212

email Profit Registration Review 212

sgEngage

MARCH 4, 2022

Understanding these giving trends will help your nonprofit make smarter choices and forge stronger relationships with your donors. Nearly half of donors sent their contributions through the nonprofit’s website. Since 2018, website donations have increased by 10%, beating out every other donation channel. .

Studies 84

Studies Experiment Giving Generation 84

Forum One

JULY 13, 2021

Since 2017, Apple has included a feature in its Safari browser called Intelligent Tracking Protection or ITP, which seeks to “limit tracking while still enabling websites to function normally.” Google Analytics utilizes first-party cookies, so it won’t be impacted by the wider trend of blocking third-party cookies.

Impact 46

Impact Organization Track Analytics 46

Care2

JULY 16, 2014

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Here are 3 ways that nonprofits can use the new analytics without giving into the vanity metrics: Don''t obsess over every piece of data. Looks for overall trends.

Track 65

Track Twitter Analytics Metrics 65

Connection Cafe

MARCH 10, 2021

Further, it gives everyone in it an opportunity to write good ads and produce high-quality content for your website. Any work done on your website can easily be amplified by the Google Grant. The most important metric you should use when making decisions are conversions. . Landing Pages.

Grant 61

Grant Google Guide Nonprofit 61

Care2

JUNE 18, 2013

The three powerhouses, Guidestar, Charity Navigator, and Better Business Bureau, that foundations, philanthropists, and donors use to seek out information and ratings about nonprofits released an open letter to the nonprofit and foundation world yesterday. Organizations also fear being penalized by some of the ratings services.

Evaluation 77

Evaluation Charity Ratio Rate 77

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Classy

JULY 14, 2021

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. The Classy team focuses on engagement metrics during the virtual event to encourage continued participation and see how invested the virtual audience is.

Virtual 105

Virtual Professional Marketing Fundraising 105

Nonprofits Source

JUNE 22, 2017

Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. As it turns out, people are 7 times more likely to visit a nonprofit’s website in a search result then they are through social media.

Digital 111

Digital Marketing Guide Chapter 111

Bloomerang

JULY 5, 2021

Do you know what your retention rates are or how to increase donor loyalty? After all, an average customer retention rate for for-profit businesses range from 54% to 84% , which is well above the nonprofit average of 43%. . Make everything on your website and emails mobile responsive. Establish clear success metrics.

Donor 141

Donor Strategy Retention Relationship 141