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How and Why to Track Your Donor Acquisition Rate

Neon CRM

If you do, you’ll probably want to track your donor acquisition rate. It’s an important metric that will help you gauge how effectively you’re engaging new supporters, and it can also give you insight into which of your fundraising and marketing campaigns are most effective. Why Track Your Donor Acquisition Rate?

Rate 52
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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them?

Metrics 98
professionals

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What Apple’s privacy changes mean for email open rates

M+R

Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . A quick reminder: email opens are tracked by tiny image pixels embedded in the content. Read time: 3 minutes. What’s happening? What will this change?

Rate 122
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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Invest in creating visually appealing graphics and videos that showcase your work. Here’s how to make it work for you: Identify Relevant Influencers : Find influencers within your niche who are passionate about your cause. Tools like Canva and Adobe Spark offer free templates and editing options to make this process easier.

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The Death of the Open Metric (and other freak outs)

sgEngage

In our current engagement tracking, we tend to rely very heavily on opens as confirmation our message was enjoyed and appreciated, but I think we all know that’s not really an accurate tracking mechanism. And don’t forget about those corporate email protection systems such as Barracuda which affect open tracking.

Metrics 115
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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.

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Member Retention Strategies For Professional Associations

Association Analytics

Your association should create consistent values to accurately calculate your retention rate. You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more. This is critical for proper analysis and strategy refinement.

Retention 169