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Why omni-channel fundraising works at year-end

EveryAction

updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns. The post Why omni-channel fundraising works at year-end appeared first on EveryAction.

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4 Financial Metrics to Increase Transparency for Your Nonprofit

sgEngage

You want your donors to trust your work, your impact, your stewardship of resources, and your connection to the community, and stand out in a sea of information. And nonprofits that just upgraded their Guidestar rating one unit by being just a little bit more transparent still raised 26% more the following year.

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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them? Attendance Growth.

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How and Why to Track Your Donor Acquisition Rate

Neon CRM

If you do, you’ll probably want to track your donor acquisition rate. It’s an important metric that will help you gauge how effectively you’re engaging new supporters, and it can also give you insight into which of your fundraising and marketing campaigns are most effective. Why Track Your Donor Acquisition Rate?

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What Apple’s privacy changes mean for email open rates

M+R

Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . If open rates from a significant portion of email list subscribers are unreliable, then that data point is unreliable. Read time: 3 minutes. What’s happening?

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How to Drive High Donor Retention Rates with Text Messaging

Achieve

However, with the average donor retention rate sitting around 45%, many nonprofits struggle to sustain newly acquired donors’ support. In this guide, we’ll cover four best practices to increase your donor retention rate with text messaging. Establishing a predictable donation pipeline is critical to your nonprofit’s longevity.

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Use These 11 Metrics To Evaluate Your End-Of-Year Fundraising Campaign

Bloomerang

However, your work isn’t done yet! In this post, I’ll walk you through why that’s important and what metrics you should measure. . This includes the cost to design, mail, print, and create the appeals, as well as the time that your staff spent working on the campaign. Goals and metrics . Roles and responsibilities .