Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

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Facebook Fundraising ROI Virginia 242

Nonprofit Tech for Good

FEBRUARY 26, 2024

These tools suit your modern audience, who expect to interact with nonprofit organizations like yours across a diverse media landscape. With that in mind, let’s look at the 5 steps (and criteria) you can use to find the best tool for you and your nonprofit. Keep that in mind when you make your selection.

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Application Marketing Nonprofit Evaluation 272

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

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Audio Podcast Content Phase 74

Nonprofits Source

FEBRUARY 22, 2024

Determine your goals and audience. The first step to creating a nonprofit content strategy for WordPress is to determine your goal and your audience. To help you figure out your goal and audience, answer the following questions: Why do you want to start a WordPress site? Who do you want to see and interact with your content?

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WordPress Content Strategy Create 52

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022. About the Author.

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Strategy Fundraising Social Media Nonprofit 274

Association Analytics

JULY 20, 2021

Throughout the evaluation process, it’s important to keep your association’s unique goals and success metrics top-of-mind. The next step is to develop everything from scratch, including performing integrations with all of your other software platforms and building all the dashboards and visualizations for your performance metrics.

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Software Build Analytics Associations 321

The MatrixFiles

FEBRUARY 23, 2024

When a keynote speaker at an event leans one way politically, associations are more mindful of having another speaker who leans in the other direction. Organizations are having to remind members that discourse should always be civil and open-minded. Many execs say you always need to circle back to your mission.

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Associations Industry Government Education 130

Media Cause

JULY 11, 2023

Moreover, automation ensures consistency in communication, which is vital for establishing credibility and staying connected with the audience. Consistent Communication With automation, you can ensure that your audience receives consistent communication. This is key in building and maintaining relationships with supporters.

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email Service Marketing Metrics 52

Candid

DECEMBER 12, 2022

But keep in mind that there are also free and low-fee tools that you can use to produce an explainer video on your own and at a lower cost. . Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience. Craft a compelling storyline. Use a call-to-action.

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Video Support Tips Audio 105

Forum One

NOVEMBER 3, 2021

When it comes to your reporting strategy, it’s important to keep in mind who your key stakeholders are, and how can you package your data and results in a way that speaks to them directly. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. Analyze with actionable data in mind.

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Report Data Metrics Analysis 71

Forum One

AUGUST 16, 2023

When it comes to your reporting strategy, it’s important to keep in mind who your key stakeholders are, and how can you package your data and results in a way that speaks to them directly. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need.

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Story Report Data Blended 60

.orgSource

MARCH 6, 2023

Is technology tying your audience in knots? Trust isn’t a challenge that is currently top of mind for association leaders. This metric is created by asking your constituents one simple question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” Could the issue be trust?

Associations 221

Associations Leadership Question Wisconsin 221

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

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Metrics Facebook Data Measure 96

Candid

JANUARY 30, 2023

For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience? As such, part of the research process should include conducting a survey to understand how connected your audience feels to your nonprofit’s brand right now.

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Nonprofit Audience Library Research 119

sgEngage

APRIL 17, 2024

Clean data allows you to reach the right audience at the right time with a higher probability of getting their attention and sealing the deal, whether that is a donation, a new student enrollment, or simply getting current parents at your school to sign a permission form. Raw data is like the basic sugar molecule that powers metabolism.

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sgEngage

MAY 27, 2021

As you make your way through this guide, keep in mind that your GivingTuesday strategy shouldn’t only focus on the day itself. Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives.

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Giving Retention Metrics Demographics 119

Saleforce Nonprofit

JULY 8, 2021

Understand Your Audience. Take a look at those in your target audience. From there, identify and align variables like stories, voices, ask ladders, donation form appeals, and aesthetics that align best with each segment of your target audience. Where do they live? How are they affiliated with your organization? Share their why.

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email Marketing Strategy Tips 116

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

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Fund Donor Strategy Search 52

Kindful

OCTOBER 28, 2021

Your goals could be to increase the number of donors acquired, see an improvement in your return on investment, see increased net revenue, or grow your acquisition audience. The key is to look at your data and see which metrics you want to improve. On that note, where do you start when it comes to acquisition goal setting?

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Goal Metrics Measure Donor 62

Nonprofit Tech for Good

AUGUST 9, 2021

LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. Keep that in mind! For example, this post by the Houston Food Bank tags and shows appreciation for their sponsor , CVS Health. 3) Monitor your LinkedIn Analytics.

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Linkedin Practice Social Media Sponsor 363

sgEngage

APRIL 10, 2023

Keep in mind that your Giving Tuesday strategy shouldn’t only focus on the day itself. Throughout the year, conduct preparation, strategy development, and stewardship efforts to make your audience eager to give when the big day arrives. To expand your audience, consider how you can take a multi-channel marketing approach.

Demographics 72

Demographics Retention Donor Research 72

Neon CRM

SEPTEMBER 1, 2023

Fundraising How To Calculate Donor Lifetime Value (And Why It Matters) 8 min read Read Now Align On Your Audience for Marketing and Communications Another place you may run into a disconnect with your board is regarding your nonprofit’s audience and where to reach them. What will convince them is data.

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Guide Business Support Metrics 52

Media Cause

FEBRUARY 7, 2023

Paid media helps nonprofits reach an audience that owned media (the content that you own, such as your website and social media posts) cannot. Ultimately we are looking to find the channels, audiences, and campaign objectives that drive the best return on investment. What is Paid Media and Paid Media ROI?

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ROI Media Nonprofit Measure 52

Media Cause

MAY 20, 2021

As we try to reach new audiences and engage with our audiences online, designing websites to be accessibility friendly to color blindness needs to be thought through with the same planning and care that we put into navigation and site structure. . It’s important to design with accessibility in mind at the outset of a project.

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Accessibility Web Green Chart 98

AccelEvents

AUGUST 15, 2021

A hybrid event means that at the same time, you can host two types of event styles tailored to each audience (an online audience and an in-person audience) for a great attendee experience. . A hybrid event intends to be an event that connects people in person if they want and allows online audiences to tune in. .

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Stream Hosting Virtual Registration 98

Achieve

MARCH 1, 2024

Leverage the benefits of this fast-growing industry and reach a larger audience by creating a nonprofit podcast. This guide will give you the rundown on how to get started so you can smoothly host an engaging podcast that will “wow” audiences. Connect with your audience in a new way. Why start a nonprofit podcast?

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Podcast Create Guide Audio 52

Qgiv

JULY 21, 2022

LinkedIn is a great resource for nonprofits because of its audience. However, it’s important to keep in mind that LinkedIn is not just any other social media page. LinkedIn is a platform focused on professional networking and growth, so you need to be mindful of LinkedIn’s audience when creating content to post on the platform.

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Linkedin Social Media Practice Media 52

NonProfit Hub

FEBRUARY 4, 2021

Like-minded people need to know about your organization, and the right marketing concept will help you achieve this. Most likely, you have an understanding of which social media are suitable for finding like-minded people. For your audience to engage with your organization willingly, the conversion process should be simplified.

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Marketing Create Nonprofit Platform 88

DipJar

SEPTEMBER 12, 2022

But keep in mind that there is a right and wrong way to do marketing. . Targeting the wrong audience. Once you have a goal to guide your team, you’ll then need to find out who your target audience is and how best to reach them. Targeting the wrong audience. Targeting the right audience starts with prospect research.

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Marketing Social Media Nonprofit Integration 52

Nonprofits Source

NOVEMBER 27, 2023

By regularly posting content to a variety of platforms like Instagram and Facebook, you can encourage new audiences to check out your business and increase your brand visibility. Mixing up your content can help you keep audiences engaged and eager to check out your latest post.

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Channel Business Marketing Effective 52

Media Cause

OCTOBER 18, 2021

Without a strong brand, you’ll spend your days reinventing the wheel, and your customers/donors/funders/audiences will struggle to connect. . You didn’t invest in audience research. . But to create these core elements, we need to know our audience. To understand this you need to invest time and resources into Audience Research.

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Guidelines Nonprofit Audience International 72

Greater Giving

MAY 25, 2022

From board members to newsletter subscribers to volunteers to former donors, your database contains a heterogeneous audience with different interests and needs. You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel.

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ROI Marketing Strategy Sponsor 81

Nonprofit Tech for Good

APRIL 3, 2022

The list created by Sean Kosofsky of Mind the Gap Consulting can be used by an executive director, board chair, or any individual board member to consider their contribution to your organization’s financial health. Be aware of key accomplishments, metrics, testimonials, and milestones. 50 helps us feed one child for a week.”).

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Fundraising Mail Law Donation 350

Neon CRM

MAY 22, 2023

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. Key elements to keep in mind should include: Your logo Color scheme Typography Imagery Brand voice And more! However, achieving optimal success in this realm goes far beyond sending out generic emails.

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Gift Results email Metrics 97

Media Cause

FEBRUARY 12, 2024

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. 2 Audience Engagement: Getting the hang of Social SEO is all about creating content that clicks with your audience.

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Search Alternative Social Social Media 59

Bloomerang

MAY 31, 2022

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. We’ll cover: Why you should create a fundraising strategy.

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Strategy Develop Fundraising Nonprofit 103

AccelEvents

FEBRUARY 5, 2021

Make sure that goals can be properly translated to the virtual format and that you have a clear understanding of what metrics will be used to measure the success of your event. They can be offered to a wider audience, generate higher revenues, and allow for more diverse content. Not Prioritizing Audience Engagement.

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