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The Value of Knowing Your Website’s Conversion Rate

Byte Technology

When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. One of those crucial metrics is your website’s conversions. Your conversion rate is the percentage of people who have completed your desired action. Website Conversions.

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Should Nonprofits Fear Charity Watchdogs?

NonProfit PRO

As Charity Navigator makes a shift in how it reviews organizations, nonprofit leaders can help ensure a great rating based off of well-rounded metrics by keeping a handful of tips to keep in mind this year. Nonprofits have had a love-hate relationship with Charity Navigator for 20 years.

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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page).

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Use These 11 Metrics To Evaluate Your End-Of-Year Fundraising Campaign

Bloomerang

In this post, I’ll walk you through why that’s important and what metrics you should measure. . Goals and metrics . 11 metrics to evaluate your end-of-year fundraising campaign . When you have all of your data and are ready to start evaluating it, look at these metrics : . Response rates for each channel used .

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Understanding Impact Metrics for Your Nonprofit: A Guide

DipJar

In this sense, impact metrics are the specific measures of the positive and negative effects of an intervention, action, or project on individuals, communities, or the environment. In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

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Go MICRO And Improve Your Response Rates in New Donor Acquisition

Bloomerang

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. Usually, organizations use large compiled files that actually contribute to lower response rates. . For email, the key metric to review is your Open Rate.

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Why omni-channel fundraising works at year-end

EveryAction

updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns. Those kinds of results help explain why we’re seeing organizations add mobile messaging to their omni-channel repertoire.

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