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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Associations can build thought leadership through blogs, white papers, publications, and appearances on webinars and podcasts. One example of thought leadership is this blog!

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Is Influencer Marketing Part of Your Nonprofit’s Social Media Strategy in 2018?

Beth's Blog: How Nonprofits Can Use Social Media

Rob Cottingham, Social Signal – Cartoon for Measuring the Networked Nonprofit. It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. Read Blackbaud’s white paper on how to engage with them.

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What to Do When Your Nonprofit Budget Gets Blindsided

sgEngage

During times of crisis, it is important to take an informed, measured approach that supports the long-term success of your organization’s mission. For example, think of strategies for engaging your base through new, low- or no-cost channels, or implement automated processes to speed up operations.

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Effective Online Onboarding Strategies

Care2

Care2 and Parachute Digital teamed up to create a White Paper explaining just that! The report’s Six Stages of an Effective On-boarding Strategy guides you through and answers these questions: Some of the key points that resonated for me were: You don’t have to target everyone.

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Higher Education Content Strategy 101: The Fundamentals

Connection Cafe

requires a solid content strategy. Learn more about higher ed marketing strategy in the free white paper: Your Online Marketing Plan for Higher Education. So, how do you define your content strategy? What is Content Strategy? Content strategy is a guide. Welcome to syllabus week!

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Social Media Marketing White Paper: Key Findings and Nonprofit Lessons

NTEN

I came across a great white paper about the use of social media by marketers. We're all just learning about this, actually -- which is why the nonprofit community should be excited about getting in on the ground floor with these marketing tools and strategies. How do I measure the effectiveness (ROI) of social media?

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Social Media: Distributed Influence Quantifying the Impact of Social Media - A New White Paper from Edelman

Beth's Blog: How Nonprofits Can Use Social Media

Screencapture from Jonny Bentwood 's White Paper on measuring influence. The white paper is based on a roundtable held last year with a number of social media experts. It also raises the question, "Is influence what should be measured?" There's a lot to digest here.