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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Associations can build thought leadership through blogs, white papers, publications, and appearances on webinars and podcasts. Again, remember to measure the results of these thought leadership efforts by measuring the engagement with the resources you produce. One example of thought leadership is this blog!

Create 169
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Grossman's White Paper Shows How Internal CEO Communications Shapes Financial Performance

Eric Jacobsen Blog

Communications expert David Grossman of Your Thought Partner has published a new white paper – What the most successful CEOs know: how internal CEO communications shapes financial performance.

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Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. These two tools will help you measure the success of your campaigns. Event – this is really any action taken like watching a video or downloading a white paper.

Analytics 169
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What to Do When Your Nonprofit Budget Gets Blindsided

sgEngage

During times of crisis, it is important to take an informed, measured approach that supports the long-term success of your organization’s mission. Cost Containment Is More Than Cutting Expenses Looking for more guidance on how to take a measured, intentional approach to cost containment while still driving impact and serving your community?

Model 81
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Social Media Marketing White Paper: Key Findings and Nonprofit Lessons

NTEN

I came across a great white paper about the use of social media by marketers. How do I measure the effectiveness (ROI) of social media? You can download the whole report for free. Kudos to Michael A. Stelzner , the author, for putting this together and making it available. The top 3 questions Social Media Marketers have: .

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What The Most Successful CEOs Know About Communication

Eric Jacobsen Blog

Communications expert David Grossman of Your Thought Partner awhile back published a white paper – What the most successful CEOs know: how internal CEO communications shapes financial performance.

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Social Media: Distributed Influence Quantifying the Impact of Social Media - A New White Paper from Edelman

Beth's Blog: How Nonprofits Can Use Social Media

Screencapture from Jonny Bentwood 's White Paper on measuring influence. The white paper is based on a roundtable held last year with a number of social media experts. It also raises the question, "Is influence what should be measured?" There's a lot to digest here.