Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2012

. ”Don’t measure the world, if you don’t have the time and resources to do so.” ” It is a key theme in our book, “ Measuring the Networked Nonprofit.” Measuring World Hunger Day – a guest post by Geoff Livingston. Twice as likely to take part in events like charity walk.

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Hunger Measure Metrics Case Study 104

sgEngage

DECEMBER 29, 2023

Impact of Transparency in Nonprofits Studies show that organizations that provided better and more information to stakeholders raised substantially more money in subsequent years than organizations that didn’t share information with stakeholders. Why Aren’t Nonprofits More Transparent? Donor reliance = total contributions / total revenue.

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Metrics Ratio Government Nonprofit 96

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. All in all lots of good measurement for nonprofit learning.

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Measure Data Facilitation Teen 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

Facebook Custom Landing Tabs + Measurement = Best Practice. Debra Askanese pointed to a study that shows Facebook pages with custom landing pages have a higher conversion rate than those without landing pages. While custom tabs might look nice and can be strategic, if you don’t measure – it’s a waste of time.

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Measure Facebook Practice San Francisco 102

Care2

SEPTEMBER 30, 2014

The report either gave a big "F" or a mediocre rating to most of the nonprofits in the report. The study looked at the flow of donation pages on each of the nonprofits websites as well as email appeals, follow up emails, etc. Here are a few key ones: Open Rates: What percentage of people opened up an online fundraising appeal.

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Studies Online Fundraising Nonprofit 78

Nonprofits Source

APRIL 3, 2024

For example, tracking the volume of social interactions only works on social media, whereas bounce rate helps you determine if your email or membership information website is capturing users’ attention. As for choosing new recruitment channels, start with the ones your target audience prefers.

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Organization Online Influence Metrics 52

NTEN

AUGUST 10, 2011

Basically, "churn" is the term used to describe the rate at which subscribers – be they in your email lists, Facebook fans, Twitter followers, etc. The average churn rate in 2010 for nonprofits in our research sample was 14%. Maybe the first question here should be: do you know what list "churn" is?

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Rate Facebook Chart Metrics 95

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

Living Case Studies: Social Media and Sustainable Agriculture. As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m designing and delivering peer training sessions for grantees all around the theme of social media, learning, and measurement. Living Case Study.

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Case Study Social Media Studies Integration 98

Care2

FEBRUARY 19, 2014

” A new study by Chartbeat, which measures real-time traffic for some of the biggest websites like Upworthy, said their research shows that many people aren’t reading articles that they retweet. What Should Your Organization Measure? How about all those social shares on Huffington Post and Mashable?

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Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. Determine your objectives. Next, specify exactly how you will achieve the goal (e.g.,

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Analytics Data Giving Metrics 52

NTEN

AUGUST 25, 2011

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? True Open Rate.

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Rate Open Benchmark Mail 61

Association Analytics

FEBRUARY 14, 2022

By sending messages at the right time to the right people, you’ll see upticks in open and click-through rates because they are receiving relevant content that they care about. Describe what you plan to improve and outline how you plan to measure it. Culture shift – getting company-wide adoption of anything new can be challenging.

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Analytics Language Associations Case Study 169

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction. How are you measuring if you’re meeting or exceeding them?

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Analytics Digital Tools Measure 107

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. After learning of the change, Edgerank Checker was quick to conduct a study, they compared analytics from 3,000 Facebook pages the week before the change and the week after. He studied more than 1.3

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Facebook Measure Change Images 131

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 7, 2013

The study aimed to get the nonprofit perspective on these two important questions: How important do nonprofits believe performance assessment is to demonstrating impact? This is similar to the finding in the NTEN/Idealware study that discovered the barriers that keep nonprofits from collecting and using data: expertise, time, and money.

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Data Measure Sample Seattle 111

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. “Capturing constituent interest is getting harder, as witnessed by lower website visitor to subscriber conversion rates. . Tags: Nonprofit Benchmark Studies.

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Benchmark Measure Organization Convio 71

Care2

MARCH 22, 2011

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. The 2010 advocacy response rate was 3.3%.

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Benchmark Advocacy Studies Metrics 76

Whole Whale

SEPTEMBER 8, 2023

The 5 key points from “Ogilvy on Advertising” Do your homework – Study the product, its competitors, and research consumers’ views before developing advertising. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Thorough understanding leads to big ideas.

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Lesson Fundraising Digital Test 59

Care2

JANUARY 31, 2010

Check out M+R Strategic Services first Nonprofit Social Media Benchmarks Study , which includes sample research by groups such as Easter Seals, Oxfam, Human Rights Campaign, League of Conservation Voters, and more. Generating a high fan rate is important, since news feeds carry that activity to potential new fans.

Benchmark 64

Benchmark Social Media Studies Media 64

EveryAction

AUGUST 11, 2016

Email deliverability is relatively easy to understand - it’s a measure of the success of email arriving in inboxes rather than, say, a junk folder. Normally, fundraising teams use open rates, clicks, and conversion metrics to measure the success of email campaigns. What Email Deliverability Is and Isn’t.

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email Spam Money Fundraising 100

Bloomerang

JANUARY 7, 2022

Quite simply, donor retention is a measure of how many donors continue to donate to your organization. Nonprofits with a high donor retention rate have long-term supporters who come back year after year. Nonprofits with a low donor retention rate need to continually acquire new donors or larger gifts to keep up.

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Retention Donor Guide Rate 85

Saleforce Nonprofit

NOVEMBER 22, 2021

Challenges remain, however: 87% of respondents agree that it’s important to take measures to ensure gender and racial diversity across all levels of the organization. Governing bodies studied by BoardSource in 2019 included a higher percentage of people of color than the previous study — 22% in 2019 versus 16% in 2017.

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Trend Report United Kingdom Australia 111

Bloomerang

SEPTEMBER 27, 2023

Sometimes a surprise donation request has value A study of around 6,000 participants from the Journal of Public Economics found that alerting the participants to the upcoming ask for a donation decreased click-through rates. The acronym SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound.

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Gift Celebrate Goal Donor 101

AFP Blog

DECEMBER 23, 2014

Top rated charity opens up its real-time data - Humanosphere : "The charity that allows people to make a direct donation to a person living in Kenya just got a whole lot more transparent. GiveDirectly unveiled a new website with live data showing how it is performing on a host of measures.

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Rate Charity Kenya Open 26

Volunteer Hub

MARCH 21, 2023

According to recent research, the average error rate in manual data entry is about 1%, which can add up to a lot when you are managing tens of thousands of records, if not more. Believe it or not, only 55% of nonprofits are actively measuring volunteer impact. If you are not measuring impact, how are you growing your volunteer program?

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Volunteer Management Software Database 82

Volunteer Hub

MARCH 26, 2021

The steps you take to engage volunteers have the potential to positively or negatively impact retention rates. Gateway Pet Guardians Create a Unique Points-Based Reward Program Using VolunteerHub’s Gamification Module ( Case Study ). Open Hand Atlanta Saves $649,656 Using Gamification in VolunteerHub ( Case Study ).

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Volunteer San Diego Case Study ROI 54

Achieve

JUNE 1, 2023

Assess metrics such as your email open rate or online donation rate to measure your success. Their retention rate. However, by studying your donor engagement metrics regularly, you can determine what makes online donors tick. Your online donor retention rate. Review your donor demographics.

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Donation Donor Giving Demographics 52

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. We'll highlight key online trends to help you measure success and identify what you can be doing better to help you reach your mission.

Benchmark 40

Benchmark Studies Marketing Online 40

The Modern Nonprofit

APRIL 13, 2021

For years, marketing copywriters have used the word you , citing a Yale research study that ranked you as #1 out of 12 of the most powerful words out there. The result was: 93% of people said yes—a whopping 33% higher success rate! The difficulty of measuring outcomes related to building higher-quality relationships with supporters.

Giving 105

Giving Brain Language Database 105

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now? Key takeaways.

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Digital Advocacy Fundraising Channel 130

Forum One

JULY 13, 2022

The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S. The City Health Dashboard provides a case study in data storytelling that is unique to their platform but provides universal lessons for any organization looking to use data to reach audiences or influence action.

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Story Data Storytelling Lesson 67

Volunteer Hub

OCTOBER 4, 2021

Ensuring a volunteer program has a balance of volunteers from different backgrounds has a measurable impact on an organization’s success. There are plenty of studies, and lots of research, that suggest a diverse volunteer workforce is beneficial for a nonprofit. A volunteer program can be diverse but not inclusive.

Volunteer 89

Volunteer Program Skills Retention 89

Neon CRM

AUGUST 18, 2023

Measurable: Ensure your goal is measurable to track progress and success. This might include reaching a certain fundraising amount or achieving specific metrics like email open rates or donation page conversions. The average nonprofit has a 28.59% email open rate, while small organizations report open rates as high as 45.7%.

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Guide Fundraising Mail Metrics 52

ASU Lodestar Center

JUNE 22, 2022

Even though higher rates of BIPOC staff report aspirations of being in leadership positions while also having similar qualifications as their white peers, there is still a racial gap in board and staff leadership. Lack of representation. Increasing mentoring initiatives for BIPOC staff.

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Leadership North Dakota Minneapolis Minnesota 52

Neon CRM

NOVEMBER 15, 2023

But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. However, according to a study by Giving USA , Millennials are the generation most likely to give as a result of direct mail strategies. Direct mail is too often associated with the past.

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Mail Campaign Donor Tips 52

Qgiv

JUNE 8, 2021

In terms of donor retention, FEP measures three specific donor retention rates: the overall average donor retention rate (donors of all types regardless of recency/frequency), the average retention rate of first-time donors (those who have only given one gift), and “repeat” donors (donors who gave last year and in prior years).

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Report Project Effective Retention 52

Amy Sample Ward

NOVEMBER 5, 2012

Referral Rates. One of the key metrics we obsess over is the referral rate organizations are experiencing from their ActionSprout campaigns. But until you start seeing real traffic through an app like ActionSprout.com, there is really no way to know just what kind of referral rates to expect.

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